05/31/2026
The Toothbrush That Actually Made Me Look Forward to Brushing My Teeth
Two years ago, I swapped out my old electric toothbrush for a SURI — and I haven't looked back once.
I know that sounds like a dramatic thing to say about a toothbrush. But when something becomes part of your daily ritual, twice a day, every single day, it matters more than you think.
Here's what won me over: SURI is, first and foremost, *beautiful*. The slim aluminum body sits on my bathroom counter like it belongs there — no chunky plastic, no clinical hospital vibes. Just clean, minimal design that actually makes the space feel more intentional.
And then there's the clean itself. The sonic technology delivers a genuinely powerful clean, and the built-in two-minute timer ensures you're brushing long enough — something I never thought about before, but now can't imagine brushing without. It's also remarkably quiet, which sounds minor until you're brushing at 6am and everyone else is still asleep.
The sustainability piece is what really sealed it for me. SURI stands for Sustainable Rituals, and the toothbrush is built with that fully in mind — the base is aluminum, and the replacement heads are made from castor oil and corn starch, not plastic. The whole thing is modular and designed to be repaired, reused, or recycled. In a world where most toothbrushes end up in a landfill, that genuinely matters to me.
I started with the original SURI and recently made the switch to the 2.0 — and while I loved the first version, the upgrade was worth it. The new model adds a pressure sensor that alerts you if you're brushing too hard, a quieter motor, and even more intense sonic vibrations. Everything I already loved, just refined.
And now SURI has taken things one step further. They've launched a toothpaste — called SURI Restore — and it's every bit as thoughtful as the brush itself. It's formulated with eco-silica beads for whitening, fluoride for enamel protection, and naturally derived ingredients, completely free from harsh chemicals, SLS, artificial colors and sweeteners. The tube is aluminum and fully home-recyclable — 100% plastic-free. You can subscribe and have it delivered right to your door on whatever schedule works for you, with up to 36% off when you subscribe versus buying one-off — and the flexibility to pause, cancel, or change frequency anytime. It's the kind of effortless, intentional routine upgrade I genuinely love.
For travel? It's completely waterproof, USB-C charging means no extra cables to pack, and the UV travel case cleans the brush head while it charges — which, after setting your toothbrush down on a hotel sink, feels like an absolute luxury. And one full charge lasts over 40 days, so I've taken it on trips to Japan and back without ever stressing about a dead battery.
If you've been thinking about upgrading your oral care routine — or just want something that feels as considered and beautiful as the rest of your space — this is the one I'd recommend without hesitation.
🔗 Find it linked on my ShopMy —
SURI 2.0: Our most advanced brush yet. More powerful, intuitive and effortless than ever. A deeper yet gentle clean, with a built-in pressure sensor guides every stroke.
