01/02/2026
Happy New Year, friends! 🥳 Since there are lots of new faces & great questions around here lately, I think it’s time to re-introduce myself. I’m Christa Cotton, the CEO of El Guapo.
We make cocktail bitters, syrups, mixers & now canned Bitters & Soda in New Orleans — aka everything but the booze. And yes, even our bitters are alcohol free. Whether your drink stays that way is entirely up to you. 💃🏻
It hasn’t always been easy with COVID, supply chain chaos & now this economy? Olympic-level hurdles. But we’re still here, thanks to you. 8.5 years in, we’re in all 50 states, 8 countries & still expanding.
We’re known for impeccable ingredients, awesome customer service & a commitment to sustainability. No fake stuff. No weird chemicals. Just great products bartenders swear by and grandmothers hoard for special occasions.
I’m a & Fellow, 7x Good Food Award winner, 3x Auburn Top Tiger + a wife, mommy to Flora & chief wrangler of Archie Manning the Bernese Mountain Dog 🐾. We live in Uptown New Orleans and truly appreciate your support.
I received the 2025 Tory Burch Foundation Founder’s Award 🎉 & our NEW Bitters & Soda were featured on The Today Show recently.
We’re heading into 2026 with big energy, new products & a lot to be thankful for. If you’re new here, welcome! If you’ve been with us for a while, thank you for sticking around.
Now tell me, what’s your favorite El Guapo product & why?!👇🏼