07/11/2025
Nathel & Nathel is deeply saddened to share the passing of Don Smith, a true leader in the produce industry, a lifelong steward of California agriculture, and our friend.
Don passed away at the age of 95, having remained active in his fields until just weeks before his passing. As owner of Turlock Fruit Company, he was known for his unwavering commitment to quality and his deep connection to the land. His produce was instantly recognizable by the iconic “Sycamore” label on his honeydews and the “Peacock” label on his cantaloupes and other melons — trusted names across markets for generations.
The Smith and Nathel families share a partnership that spans more than six decades and four generations. James Smith, Don’s father, first established a working relationship with Daniel Nathel, the grandfather of Ira Nathel. Don proudly carried that partnership forward, building close ties with Alvin Nathel, then Ira, and ultimately continuing with the next generation of the Nathel family. What began as a business connection grew into something much deeper. Don and Ira spoke daily — even through the off-season — sharing not just business, but a true bond of friendship and respect.
Don was not only a grower, but a leader and visionary. He graduated from the University of the Pacific in 1952 with a degree in business, and later served on the university’s Board of Regents from 1984 to 2006, where he played a pivotal role in shaping its growth and direction. Don also served as President of the Western Growers Association, where he helped shape the broader landscape of American agriculture.
Don Smith will be remembered for his brilliance, humility, and tireless dedication — a man who loved his work, his land, and the people he worked with. His legacy lives on in every box of melons, in the wisdom he shared, and in the generations he inspired.
Rest easy, Don. You will be deeply missed.
