10/12/2026
Your vendor's December is booked too.
This is the part operators forget. You're planning for your busiest six weeks, and so is everyone who sells to you. Same labor market, same trucks, same tight supply, same holiday schedule. Your rep isn't waiting around in December to solve your problem. He's got forty other accounts doing exactly what you're doing.
The answer you get on December 18th is not the answer you'd have gotten on October 15th. Same vendor, same relationship, completely different leverage.
So, four questions this week. What will you be short on, and when. What's allocated. What your delivery schedule really looks like the weeks of Thanksgiving, Christmas and New Year's. And what the sub is if your first choice isn't there, decided now by you, instead of at six in the morning by whoever answers the phone.
One call per vendor. That's it.
The operators who sail through December aren't lucky with their suppliers. They just called first.
When did you last ask a vendor what they can't get?