15/09/2026
We’re proud to share that Gulp Hablo, Arette and La Gritona, and have all been recognized as Impact (Shanken) “Hot Prospects".
The annual Hot Prospects list highlights emerging brands demonstrating standout growth and momentum in an increasingly challenging market — brands that point toward where the industry is headed and finding new ways to connect with consumers.
Three brands from the T. Edward portfolio made this year’s list:
Gulp Hablo
Our Spanish canned w**e brand from the Parra Jimenez family grew **15% to 56,000 cases in the U.S.** last year. With its recently launched **“Gulp Goes With You”** campaign and a lineup spanning White, Orange, Rosé, and Fresco, Gulp Hablo continues to bring fresh energy to the canned w**e category.
Arette
Produced by the Orendain family in Tequila, Jalisco, Arette continued its strong trajectory, growing 10.3% to 91,000 cases. Arette has become one of the leading revenue-producing brands within the T. Edward portfolio.
La Gritona
A remarkable year for the female-led, additive-free Tequila brand, with La Gritona growing 118.8% to 149,000 cases in the U.S.
Thank you to Shanken News Daily for the recognition and for sharing the excitement around these brands.
