At FoodPop we have been developing marketing services and solutions for food related companies for over 15 years, and value the relationships we have cultivated through partnership approaches to all of our work. FoodPop specializes in developing and executing marketing plans and strategies for leading food commerce/content brands. Our team has years of experience in food merchandising and have suc
cessfully developed direct to consumer strategies that engage customers and drive purchase behavior both online and offline. The FoodPop team has launched and re-developed several leading brands in the food industry. We spend time understanding the underlying principals of the brand and assisting with the development of the brand's identity. We develop a "story" that includes what the brand represents; it's point of differentiation in the marketplace and how it fits into customers lives. FoodPop has a network of chefs, co-packers and tastemakers to assist clients in any category of food and beverage. Our process-oriented approach begins with defining voids in the marketplace and then looking at costs and pricing in advance of identifying production needs and sourcing. FoodPop excels in strategic alignment and identification of new opportunities for our clients. Over the years, we have built extensive relationships with numerous distribution channels. Whether is is mass retail, specialty retail, wholesale, online, direct-to-home or regional distributors, we have a great deal of experience aligning brands with synergistic partnerships to extend reach and visibility.
