04/30/2026
It’s a new era for Goldholly. This moment’s been a long time coming, and we’re ecstatic to finally share.
Today, we’re reintroducing Goldholly with completely refreshed branding, vibrant new packaging, and a name that reflects what we’ve always been: Clean American Caffeine. Yaupon holly is America’s only caffeinated plant, and it’s energized people across the continent for thousands of years. Today is a meaningful step in our goal to give it the spotlight it deserves.
Our three roasts are now three flavors with the same organic yaupon inside, just simpler names that are easier to navigate and share:
• Original—Bright + Crisp (formerly Ocelot Light Roast)
• Bold—Rich + Toasted (formerly Red Wolf Dark Roast)
• Mellow—Malted + Earthy (formerly Panther Medium Roast)
Don’t worry, the Texas Ocelot, Carolina Red Wolf, and Florida Panther are still on every pouch. They aren’t going anywhere either, because nurturing what’s native has always been the mission.
Everything you know about Goldholly is still true: our tea is USDA Organic, American-grown on family farms with just rainwater and sunshine, and packed and shipped by Mid-Hudson Works, a nonprofit creating meaningful employment for veterans and disabled workers. What’s new is a look and a name that match where we’re truly heading.
Goldholly Clean American Caffeine is available now at goldholly.com. Get your hands on the new lineup—this is our next chapter, and it’s yours too. We’d love to know what you think!
