Goldholly

07/23/2026

Our friends at Cole Mountain Cafe in the Berkshires are making some superb recipes with America's only native caffeinated plant!

Who says that coffee drinkers can be the only ones with special iced drinks? Try this Yaupon ice tea with maple and caramel cold foam. The tea is from Goldholly – and it's fantastic hot or cold!

07/09/2026

We recently spoke with the wonderful Heather Carter from SupplySide for the Bites of Brilliance interview series, spotlighting unique products and companies in the ingredients supply industry. Goldholly spoke with her about yaupon’s unique health benefits, US origin, and future potential as a sustainable and profitable American crop. Check out the link in bio to watch the interview and learn more about clean American caffeine from yaupon!

07/08/2026

"You're the yaupon people, right?!"

We heard that a lot at this year's Summer Fancy Food Show—which is wild, because last year "what the heck is yaupon?" was the question we answered most.

Yaupon is finally having its moment, and we're proud to be helping lead the charge. After days of conversations with retailers, distributors, buyers, and fellow founders, we came home with a notebook full of lessons.

Here are our 5 biggest takeaways, plus a bonus:

1️⃣ Yaupon awareness is exploding. The shift from "what is that?" to "oh, I've heard of this!" in just twelve months says everything about where this category is headed.

2️⃣ "The North American cousin of yerba mate" is a great hook. People want a reference point, and this one landed again and again. Yerba mate drinkers in particular tried yaupon and got it instantly, often appreciating the lack of bitterness.

3️⃣ Smooth wins. "This is really smooth... like, really smooth," was the refrain at the booth. No tannins, no bitterness, no jitters. Caffeine-sensitive sippers and lifelong coffee drinkers alike told us this is the energy they've been looking for.

4️⃣ American-grown means more than ever. Retailers care about a domestic, traceable, tariff-resilient supply chain—not just for cost, but also for stability. One phrase resonated across every audience: this is what American-made ought to be.

5️⃣ The opportunity is bigger than the tea aisle. Smaller retailers want differentiation the big chains don't have yet. Food service is hungry for yaupon and is underserved. And, there's real pull for ready-to-drink formats.

6️⃣ Bonus (and possibly the most important): HOKA shoes 👟. Last year taught us that four days standing on the Javits floor is a full-contact sport. This year we showed up in Hokas, the beloved sneaker of choice for anyone who's on their feet all day, and came out on the other side fresh as ever. This isn't sponsored, but thank you !

Before we close the book on SFF26, a huge thank you to the people and organizations who made this possible:

👉️ / for bringing us to the show, and building a community that supports brands like ours. Exhibiting with you was a privilege.

👉️ for once again hosting a world-class show and championing emerging brands.

👉️ .ai for the partnership and for featuring Goldholly at the show. We're proud to carry their science-backed Non-UPF Verified™ Shield, the trust mark for foods that are not ultra-processed.

👉️ Our incredible pavilion neighbors, fellow brands, and friends new and old: , .olive, , , , , , , and . It was fantastic sharing the floor with you, and we can't wait to see where you all go next.

Fellow attendees: what was your biggest takeaway from the show?

07/04/2026

America turns 250 today! We three co-founders split up across three cities to celebrate: Liam at the Liberty Bell in Philadelphia, Andrew on the Freedom Trail in Boston, and Jeffrey at Washington Crossing the Delaware at the Met in New York.

Together, three landmarks tell three chapters of the same story: a revolution that started in Boston, was declared in Philly, and turned at the Delaware River. Through it all, yaupon holly, the only caffeinated plant native to North America, was growing across the American South, as it had been for thousands of years. Colonists brewed it as "cassina" when they boycotted British tea in the 1770s, but over the centuries that followed, it was largely forgotten in favor of imported coffee and tea.

We built Goldholly to bring it back, since we believe that a plant that's lived through every era on this continent deserves to be part of the next one too.

Happy 250th. Here's to what comes next!

06/23/2026

The last remaining old growth forest in Manhattan is found in Inwood Hill Park, at the northern tip of the island. An oasis of native plants in the middle of busy NYC, it’s a big city reminder of the incredible botany and biodiversity across America’s backyards.

06/07/2026

Want to know why Goldholly is Clean American Caffeine? Our yaupon is USDA Certified Organic with nothing added—just pure yaupon leaf. It's grown on family farms in the South, 100% from American soil. And, it delivers smooth, sustained caffeine without the jitters or the crash.

It's naturally sustained energy, from American soil straight to you.

05/19/2026

Our ingredient list is exactly one ingredient long: organic yaupon holly, and nothing else.

Yaupon has the distinction of being the only caffeinated plant native to North America. Goldholly brings you clean American caffeine, with USDA Certified Organic yaupon from family farms in the American South, grown with nothing but sunshine and rainwater.

Smooth energy, low tannins, no crash... just one delicious plant that happens to come from right here at home.

04/30/2026

It’s a new era for Goldholly. This moment’s been a long time coming, and we’re ecstatic to finally share.

Today, we’re reintroducing Goldholly with completely refreshed branding, vibrant new packaging, and a name that reflects what we’ve always been: Clean American Caffeine. Yaupon holly is America’s only caffeinated plant, and it’s energized people across the continent for thousands of years. Today is a meaningful step in our goal to give it the spotlight it deserves.

Our three roasts are now three flavors with the same organic yaupon inside, just simpler names that are easier to navigate and share:

• Original—Bright + Crisp (formerly Ocelot Light Roast)
• Bold—Rich + Toasted (formerly Red Wolf Dark Roast)
• Mellow—Malted + Earthy (formerly Panther Medium Roast)

Don’t worry, the Texas Ocelot, Carolina Red Wolf, and Florida Panther are still on every pouch. They aren’t going anywhere either, because nurturing what’s native has always been the mission.

Everything you know about Goldholly is still true: our tea is USDA Organic, American-grown on family farms with just rainwater and sunshine, and packed and shipped by Mid-Hudson Works, a nonprofit creating meaningful employment for veterans and disabled workers. What’s new is a look and a name that match where we’re truly heading.

Goldholly Clean American Caffeine is available now at goldholly.com. Get your hands on the new lineup—this is our next chapter, and it’s yours too. We’d love to know what you think!