Beard Papa’s NYC

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Beard Papa’s NYC Midtown: 239 East 53rd Street, NY, 10022

BrownDust2 × Beard Papa’s collaboration is happening now! 🎃• Character-inspired cream puffs featuring Wilhelmina and Zen...
10/09/2026

BrownDust2 × Beard Papa’s collaboration is happening now! 🎃

• Character-inspired cream puffs featuring Wilhelmina and Zenith
• Limited-edition 6-Pack Gift Sets
• Collectible BrownDust2 merchandise
• Exclusive in-game code cards
• Special Halloween collaboration displays and events

📅 Collaboration Period: October 9 (Fri) – November 9 (Mon)
📍 Participating Beard Papa’s stores across the U.S.
※ Available while supplies last.

🍭 Meet & Treat Events
Little Tokyo – Los Angeles, CA
October 17 | 12–5 PM
333 S. Alameda St., Los Angeles, CA

Katy Asian Town – Katy, TX
October 24 | 12–5 PM
23119 Colonial Pkwy, A-13, Katy, TX 77449

📸 = full size social media mural at these locations.
🎃 = EVENT “MEET & TREAT” Noon-5pm local time.
📍Arizona
Tempe, AZ  (Pickup or Delivery)

📍California
Castro Valley, CA
Cerritos, CA 📸  
Cupertino, CA
Gardena, CA
Glendale Galleria, Glendale, CA  
Irvine, CA
Koreatown LA, CA  
Little Tokyo LA, CA  📸  🎃 [ Meet & Treat 10/17 @ NOON)
Monterey Park, CA
Pasadena, CA
Rancho Cucamonga, CA
Sawtelle LA , CA
San Diego, CA
San Mateo, CA
Tracy, CA

📍Georgia
Peachtree Corners, GA

📍New York
Flushing, NY

📍North Carolina
Charlotte, NC

📍Massachusetts
Boston, MA (  Newbury St) 📸 TAKE A PICTURE
Cambridge, MA (CambridgeSide Mall)

📍Minnesota
Mall of America Bloomington, MN

📍Pennsylvania
Philadelphia, PA (Next to Chinatown Gate)

📍Texas
Austin, TX  (In Hmart on Lakeline)
Katy, TX 📸  🎃 [ Meet & Treat 10/24 @ NOON)
Plano, TX
Sugarland, TX

📍Washington
Lynwood, WA
Spokane, WA

👇 Find participating stores & full collaboration details:
beardpapas.com/browndust2

Meet Wilhelmina & Zenith cosplayers during the BrownDust2 × Beard Papa’s collaboration! 🎃Join us for Meet & Treat events...
10/05/2026

Meet Wilhelmina & Zenith cosplayers during the BrownDust2 × Beard Papa’s collaboration! 🎃

Join us for Meet & Treat events featuring cosplayer photo ops, giveaways, and more.

Fun happenings:
● Character-inspired cream puffs
● Exclusive collaboration merch sets
● BrownDust2 in-game code cards (while supplies last)
● Cosplayers, photo ops & fan activities
● A chance to win exclusive BrownDust2 merchandise!

📍 Little Tokyo – Los Angeles, CA
October 17 | 12–5 PM
333 S. Alameda St., Los Angeles, CA

📍 Katy Asian Town – Katy, TX
October 24 | 12–5 PM
23119 Colonial Pkwy, A-13, Katy, TX 77449

👇 Find participating stores & full collaboration details:
beardpapas.com/browndust2

The BrownDust2 x Beard Papa’s 6-Pack Gift Set is near!The special collaboration set includes:🧁 Limited-time cream puff f...
10/02/2026

The BrownDust2 x Beard Papa’s 6-Pack Gift Set is near!

The special collaboration set includes:
🧁 Limited-time cream puff flavors inspired by Wilhelmina & Zenith
🎁 Limited-edition BrownDust2 collectible merchandise
🎮 An exclusive in-game code card
✨ Special collaboration items available for a limited time

Available October 9 – November 9 while supplies last.
Perfect for sharing with your party... or keeping all to yourself. 👀

Flavor Reveals Incoming! 🦇🐾Meet the limited-time Wilhelmina Puff and Zenith Puff, inspired by two fan-favorite character...
10/01/2026

Flavor Reveals Incoming! 🦇🐾

Meet the limited-time Wilhelmina Puff and Zenith Puff, inspired by two fan-favorite characters from BrownDust2!

🦇 Wilhelmina Puff
Inspired by the elegant queen Wilhelmina, this blue white chocolate éclair is topped with vanilla OREO™ cookie crumble and filled with Beard Papa’s signature vanilla bean custard.

🐾 Zenith Puff
Inspired by the cool and serious Zenith, this pumpkin spice caramel éclair is filled with luscious pumpkin spice custard and finished with a touch of cinnamon.

Both flavors are available à la carte or as part of a special collaboration merch set beginning October 9!

📅 Collaboration Period: October 9 (Fri) – November 9 (Mon)
📍 Location: Participating Beard Papa’s stores across the U.S.
※ Available while supplies last.

🎃 It’s official! 🦇🐾BrownDust2 x Beard Papa’s arrives October 9th!Celebrate Halloween season with limited-time character-...
09/30/2026

🎃 It’s official! 🦇🐾
BrownDust2 x Beard Papa’s arrives October 9th!
Celebrate Halloween season with limited-time character-inspired cream puffs, collectible
merchandise, and game code cards.

📅 Collaboration Period: October 9 (Fri) – November 9 (Mon)
📍 Participating Beard Papa’s stores across the U.S.

Stay tuned for flavor reveals and more!

⏳ LAST CHANCE! ⏳The Persona™ 30th Anniversary collaboration ends October 4. http://beardpapas.com/persona (enter to win,...
09/29/2026

⏳ LAST CHANCE! ⏳
The Persona™ 30th Anniversary collaboration ends October 4.
http://beardpapas.com/persona (enter to win, ends Oct.4)
There’s still time to enjoy the limited-time menu, exclusive merchandise, and collect exclusive rewards, and celebrate 30 years of Persona with Beard Papa’s.
Don’t miss out.
📍STORES: 📸= social media mural   
Arizona
Tempe, AZ  (Pickup or Delivery)
📍California
Castro Valley, CA
Cerritos, CA 📸
Cupertino, CA
Gardena, CA
Glendale Galleria, Glendale, CA
Irvine, CA
Koreatown LA, CA
Little Tokyo LA, CA  📸
Monterey Park, CA
Pasadena, CA
Rancho Cucamonga, CA
Sawtelle LA , CA
San Diego, CA
San Mateo, CA
Tracy, CA
📍Georgia
Peachtree Corners, GA
📍New York
Flushing, NY
📍North Carolina
Charlotte, NC
📍Massachusetts
Boston, MA (  Newbury St)
Cambridge, MA (CambridgeSide Mall)
📍Minnesota
Mall of America Bloomington, MN
📍Pennsylvania
Philadelphia, PA (Next to Chinatown Gate)
📍Texas
Austin, TX  (In Hmart on Lakeline)
Katy, TX
Plano, TX
Sugarland, TX
📍Washington
Lynwood, WA
Spokane, WA
Available for a limited time. While supplies last.
 

⭐ GIVEAWAY ⭐ 20 Winners will be picked! Prizes include one of the following: limited edition merch, puffs or Persona™ gi...
09/15/2026

⭐ GIVEAWAY ⭐ 20 Winners will be picked! Prizes include one of the following: limited edition merch, puffs or Persona™ gift items!  Bring the squad and enter for a chance to win! ⭐️ Share your photos of your Persona 30th puffs or merch- , tag us, and use   for more chances to win!
Learn more at:  beardpapas.com/persona
⭐How to enter: ⭐
1. LIke this post
2. Follow:  Beard Papa's USA and Official ATLUS West
3 Tag: 4 friends in the comments
4. Comment:   your favorite puff flavor
5. Post as story and tag Beard Papa's USA for extra entries
Contest not affiliated with Meta corporation or Atlus / Sega. Ends September 21st, 2026.  Limited to USA residents. Profiles must be public. Winners announced on this channel.  The actual giveaway items may differ slightly from the images shown. 

🍰Celebrate Beyond the Bakery 🍰beardpapas.com/personaDiscover exclusive Persona™ anniversary merchandise created just for...
09/08/2026

🍰Celebrate Beyond the Bakery
🍰beardpapas.com/persona
Discover exclusive Persona™ anniversary merchandise created just for the Beard Papa’s collaboration, plus themed artwork and displays at participating locations.
📍STORES: 📸= social media mural   
Arizona
Tempe, AZ  (Pickup or Delivery)
California
Castro Valley, CA
Cerritos, CA 📸
Cupertino, CA
Gardena, CA
Glendale Galleria, Glendale, CA
Irvine, CA
Koreatown LA, CA
Little Tokyo LA, CA  📸
Monterey Park, CA
Pasadena, CA
Rancho Cucamonga, CA
Sawtelle LA , CA
San Diego, CA
San Mateo, CA
Tracy, CA
Georgia
Peachtree Corners, GA
New York
Flushing, NY
NYC Midtown 
North Carolina
Charlotte, NC
Massachusetts
Boston, MA (  Newbury St)
Cambridge, MA (CambridgeSide Mall)
Minnesota
Mall of America Bloomington, MN
Pennsylvania
Philadelphia, PA (Next to Chinatown Gate)
Texas
Austin, TX  (In Hmart on Lakeline)
Katy, TX
Plano, TX
Sugarland, TX
Washington
Lynwood, WA
Spokane, WA

Available for a limited time. While supplies last.
 

🎉 The Persona™ 30th Anniversary collaboration has arrived! Enter to win FREE MERCH*🎉  beardpapas.com/personaCelebrate wi...
09/04/2026

🎉 The Persona™ 30th Anniversary collaboration has arrived! Enter to win FREE MERCH*
🎉  beardpapas.com/persona
Celebrate with:
🍰 Limited-time cream puffs
🎁 Exclusive gift sets
🎮 In-game rewards**
🛍️ Anniversary merchandise
Available now through October 4 at participating Beard Papa’s locations.
While supplies last. 
 (*no purchase necessary, see website for details)
( ** Persona 5: The Phantom X)
📍STORES: 📸= take pics with our social media mural   
Arizona
Tempe, AZ  (Pickup or Delivery)
California
Castro Valley, CA
Cerritos, CA 📸
Cupertino, CA
Gardena, CA
Glendale Galleria, Glendale, CA
Irvine, CA
Koreatown LA, CA
Little Tokyo LA, CA  📸
Monterey Park, CA
Pasadena, CA
Rancho Cucamonga, CA
Sawtelle LA , CA
San Diego, CA
San Mateo, CA
Tracy, CA
Georgia
Peachtree Corners, GA
New York
Flushing, NY
NYC Midtown 
North Carolina
Charlotte, NC
Massachusetts
Boston, MA (  Newbury St)
Cambridge, MA (CambridgeSide Mall)
Minnesota
Mall of America Bloomington, MN
Pennsylvania
Philadelphia, PA (Next to Chinatown Gate)
Texas
Austin, TX  (In Hmart on Lakeline)
Katy, TX
Plano, TX
Sugarland, TX
Washington
Lynwood, WA
Spokane, WA

 

Collect the Celebration ✨Celebrate Persona™’s 30th Anniversary with exclusive Beard Papa’s gift sets. 🎁 Exclusive collec...
08/27/2026

Collect the Celebration ✨Celebrate Persona™’s 30th Anniversary with exclusive Beard Papa’s gift sets.
 🎁 Exclusive collectibles
🎮 In-game reward code**
🍰 Limited-time cream puffs
👕 Hoodies, Tshirts, totes, and mugs for purchase
Available while supplies last. beardpapas.com/persona
( ** Persona 5: The Phantom X)
 

10/26/2025

we BACK! with cream puffs as fresh as ever and vanilla filling that tastes so delicate and delicious

reminder to come to beard papas for YOUR amazing cream puffs!

10/19/2025

sweet treats are always invited in this place!! pull up for some fresh cream puffs!

10/18/2025

sounds like a standing ovation here!!! try some at beard papas who makes fresh cream puffs on the daily!

10/16/2025

boss made a mistake hiring the both of us.

10/14/2025

when our dubai chocolate puff jst looks too good...

10/13/2025

pullll upp!

10/10/2025

rewards for some good workers 😋😋

10/08/2025

emphasis on the first and last paper 👀 (pls boss)

10/08/2025

Epic Hunts and Rewards! 🐉 Starts October 10th! Visit any USA Beard Papa’s and join forces with Monster Hunter Wilds for an epic flavor quest.

🔥Sign up today to get notified and ENTER TO WIN great Monster Hunter Wilds swag🤩
beardpapas.com/monster-hunter-wilds or bio

Get ready for exclusive cream puffs, in-game rewards, limited time promo items, and immersive store takeovers in NYC stores

     

10/06/2025

i know you want some.

and you can GET SOME at Beard Papas in NYC! Baked fresh on the daily! Stop by!

Address

239 E 53rd Street
New York, NY
10022

Opening Hours

Monday 12pm - 8pm
Tuesday 12pm - 9pm
Wednesday 12pm - 9pm
Thursday 12pm - 9pm
Friday 12pm - 11pm
Saturday 12pm - 11pm
Sunday 12pm - 8pm

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