William Greenberg Desserts

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William Greenberg Desserts An NYC classic, offering a large variety of pastries, wedding cakes, birthday cakes, anniversary cakes, cookies, and many more baked goods. Ships nationwide.
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William Greenberg Desserts was founded in 1946, and is a NYC icon. Its Original Black & White Cookies are legendary. Ranked “Best in New York City New York magazine. Other treats include: paper-thin chocolate cookies, cupcakes, traditional rugelach, babka, schnecken, hot cross buns, biscotti, fruit tarts, brownies, linzer tarts, pies, cakes, and more! Open 7 days a week. Located at 1100 Madison. Orders can be shipped nationwide. http://www.wmgreenbergdesserts.com/ or call 212-861-1340.

*New Location*
William Greenberg Desserts
Todd English Food Hall, Plaza
1 West 58th Street
New York, NY
Open Monday-Saturday 10 a.m. - 8 p.m. Sunday 11 a.m. to 6 p.m.

They are back! 👀Our Pumpkin Black & Whites are finished with pumpkin puree and our signature cheesecake icing, the best ...
10/06/2026

They are back! 👀

Our Pumpkin Black & Whites are finished with pumpkin puree and our signature cheesecake icing, the best cozy flavors for fall!

Fall has arrived at William Greenberg Desserts. Enjoy our buttery shortbread cookies, baked in festive shapes for the se...
10/01/2026

Fall has arrived at William Greenberg Desserts. Enjoy our buttery shortbread cookies, baked in festive shapes for the season, or our seasonal Black & White Cookies.

The New York Yankees are kicking off the American League Wild Card Series tonight! ⚾️Celebrate with custom Black & White...
09/29/2026

The New York Yankees are kicking off the American League Wild Card Series tonight! ⚾️

Celebrate with custom Black & White Cookies in team colors, like these classic navy & white beauties.

Perfect for game day, watch parties, tailgates, or cheering from home.

Break your Yom Kippur fast with freshly baked classics from William Greenberg Desserts!Made from scratch, our Yom Kippur...
09/16/2026

Break your Yom Kippur fast with freshly baked classics from William Greenberg Desserts!

Made from scratch, our Yom Kippur favorites are available for nationwide shipping or NYC pickup.

We are open on Saturday and Sunday for pickup!

A bustling morning at the bakery with Rosh Hashanah pickups underway! Shanah Tova to all!
09/11/2026

A bustling morning at the bakery with Rosh Hashanah pickups underway!

Shanah Tova to all!

From parve fruit tortes, plum kuchen, and parve sponge cake to more High Holiday favorites, we freshly bake a selection ...
09/09/2026

From parve fruit tortes, plum kuchen, and parve sponge cake to more High Holiday favorites, we freshly bake a selection of desserts for Rosh Hashanah and Yom Kippur!

Rosh Hashanah is September 11. Order now in time for holiday delivery/pickup.

A Rosh Hashanah tradition, made to be shared.Our beloved round Challah is known for its exceptionally soft, cake-like te...
09/01/2026

A Rosh Hashanah tradition, made to be shared.

Our beloved round Challah is known for its exceptionally soft, cake-like texture and rich flavor.

Baked in the traditional round shape and available as individual rolls!

Each Kosher holiday specialty is crafted with heirloom recipes and premium ingredients, honoring generations of Jewish b...
08/24/2026

Each Kosher holiday specialty is crafted with heirloom recipes and premium ingredients, honoring generations of Jewish baking traditions.

Welcome the sweetness and abundance of the new year with beloved Rosh Hashanah delicacies, from traditional favorites to seasonal specialties.

Order early to ensure delivery in time for the holiday!��

Celebrate Labor Day weekend with something festive and sweet. 🇺🇸Whether you're hosting a backyard barbecue, gathering wi...
08/18/2026

Celebrate Labor Day weekend with something festive and sweet. 🇺🇸

Whether you're hosting a backyard barbecue, gathering with friends, or heading to the beach, William Greenberg Desserts has a treat for every Labor Day celebration.

From our signature Black & White Cookies and festive cupcakes to fudgy brownies and creamy cheesecakes, bring something to sweeten your gathering.

Our favorite fruity treats for summer 🍋🍓🫐
08/05/2026

Our favorite fruity treats for summer 🍋🍓🫐

Address

1100 Madison Avenue
New York, NY
10028

Opening Hours

Monday 8am - 6:30pm
Tuesday 8am - 6:30pm
Wednesday 8am - 6:30pm
Thursday 8am - 6:30pm
Friday 8am - 6:30pm
Saturday 8am - 6pm
Sunday 10am - 4pm

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