William Greenberg Desserts

William Greenberg Desserts An NYC classic, offering a large variety of pastries, wedding cakes, birthday cakes, anniversary cakes, cookies, and many more baked goods. Ships nationwide.
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William Greenberg Desserts was founded in 1946, and is a NYC icon. Its Original Black & White Cookies are legendary. Ranked “Best in New York City New York magazine. Other treats include: paper-thin chocolate cookies, cupcakes, traditional rugelach, babka, schnecken, hot cross buns, biscotti, fruit tarts, brownies, linzer tarts, pies, cakes, and more! Open 7 days a week. Located at 1100 Madison. O

rders can be shipped nationwide. http://www.wmgreenbergdesserts.com/ or call 212-861-1340.

*New Location*
William Greenberg Desserts
Todd English Food Hall, Plaza
1 West 58th Street
New York, NY
Open Monday-Saturday 10 a.m. - 8 p.m. Sunday 11 a.m. to 6 p.m.

Our same iconic cookie, now in more colors! 🌈Happy Pride from all of us at William Greenberg Desserts!
06/24/2026

Our same iconic cookie, now in more colors! 🌈

Happy Pride from all of us at William Greenberg Desserts!

For the dad who has everything, there's always room for cookies. Celebrate Father's Day with custom Black and White cook...
06/18/2026

For the dad who has everything, there's always room for cookies.

Celebrate Father's Day with custom Black and White cookies in his favorite team's colors! 🏀⚾️🏈

Treat Dad to something sweet this Father’s Day! Stop by for a special bakery treat and don’t forget to grab a Father’s D...
06/18/2026

Treat Dad to something sweet this Father’s Day! Stop by for a special bakery treat and don’t forget to grab a Father’s Day card on your way out.

Our favorite showstopper cake 🌈✨Six layers of fluffy, colorful cake coated in our signature vanilla frosting and finishe...
06/16/2026

Our favorite showstopper cake 🌈✨

Six layers of fluffy, colorful cake coated in our signature vanilla frosting and finished with a generous layer of rainbow sprinkles!

Available in 6" or 8" sizes | Local only

The FIFA World Cup excitement is here, and so are our cookies! ⚽🏆Stop by and pick up our limited-edition World Cup sugar...
06/11/2026

The FIFA World Cup excitement is here, and so are our cookies! ⚽🏆

Stop by and pick up our limited-edition World Cup sugar cookies, or customize our iconic Black & White Cookies with your favorite team's colors.

When the semifinals arrive, we'll be featuring Black & White Cookies decorated in the colors of the remaining teams, so you can cheer on your side with something sweet!

Happy Pride Month! Celebrate with one of our favorites, our rainbow layer cake! 🌈
06/09/2026

Happy Pride Month! Celebrate with one of our favorites, our rainbow layer cake! 🌈

We are excited to be featured in NBC New York's roundup of Knicks celebration treats! Pick up William Greenberg Desserts...
06/04/2026

We are excited to be featured in NBC New York's roundup of Knicks celebration treats! Pick up William Greenberg Desserts’ Orange & Blue Cookies and Knicks-themed Sugar Cookies to celebrate the season. Thank you, NBC New York, for the mention!

Order Here: ➡️ https://wmgreenbergdesserts.com/products/knicks-playoff-cookies

The whole city is rocking with all things orange and blue. From swag to sweets, there are so many fun ways to cheer on the Knicks. Be sure to check out Fortunato Brothers, Sportiqe, Baked by Melissa New York Forever collection, William Greenberg, Conti’s Pastry Shoppe, and Liberty Bagels.

We are ready for you 🏀👀
06/02/2026

We are ready for you 🏀👀

Hearts all around this Mother’s Day 💕 Celebrate the special women in your life, order ahead or stop by next week before ...
04/30/2026

Hearts all around this Mother’s Day 💕 Celebrate the special women in your life, order ahead or stop by next week before the holiday!

Our Mother's Day cookies are decorated in beautiful colors! Give her a surprise gift box with 18 mini Black and Whites.O...
04/29/2026

Our Mother's Day cookies are decorated in beautiful colors! Give her a surprise gift box with 18 mini Black and Whites.

Order through the link in our bio!

Address

1100 Madison Avenue
New York, NY
10028

Opening Hours

Monday 8am - 6:30pm
Tuesday 8am - 6:30pm
Wednesday 8am - 6:30pm
Thursday 8am - 6:30pm
Friday 8am - 6:30pm
Saturday 8am - 6pm
Sunday 10am - 4pm

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