Willoughby General

08/05/2026

13,000 steps in yesterday with NY NOW® & SHOPPE OBJECT so great to see old friends and make new ones! So many incredible products and the heart and soul behind them. Shout out to all the vendors who work so hard to set up/break down booths, who put on a happy face and a business hat and do their best to reel in purchase orders. I’m happy to be a part of this system. Stay tuned for great items coming your way!

07/30/2026

if you love nutty savory rich flavors you’ll love our hojicha with black sesame cold foam!

black sesame cold foam can be added onto anything on our menu: matcha, latte, etc

07/26/2026

You know you’re punk if you get a back alley tattoo. Big thanks to St. Kenia for being so collaborative, professional and chill. I’ve been getting tattooed by her for 6 years and it’s always a great experience. She’s down for anything! Please DM me if I didn’t tag you!

07/26/2026

new drink! Our version of Shirley temple “Don’t call me Shirley” ~~
house made cherry and Fever-Tree Mixers USA club soda 🍒

07/24/2026

07/24/2026

TOMORROW is the day! See you at Willoughby General!

07/23/2026

More raffle prizes REVEALED! You have 2 more days to buy raffle tickets at Willoughby General for our 8th Anniversary Party. Check out these amazing brands and businesses 🫶 Have a great product? There’s still time to donate a prize and be featured on our socials!

07/22/2026

Get your flash tat by St. Kenia at our 8th Anniversary Party this Saturday! Sign up link in bio 🎈

07/19/2026

Throwback to 2014 before Rae Angelo Tutera and Barbara turned the shuttered barbershop (it had been closed for many years) into Willoughby General. 4 years for them before passing it to me for the last 8. 12 years is some real longevity and I speak for everyone involved with every step of the way, it’s a pleasure to serve this community. You should come to our anniversary party on 7/25 Brownstoner

07/18/2026

Get your cheesecake on 🍋‍🟩🍋‍🟩🍋‍🟩 available now at