Willoughby General

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Willoughby General Willoughby General is a general store serving the Myrtle-Willoughby community.

10/11/2026

Rainy Day Fall Haul brought to you by your favorite neighborhood general store + our vendor friends 🍂 Stop in for all your cozy comfy essentials 🍃 ☕️ ✨

10/10/2026

So honored to be in the guide. I know how much work Caroline and her The Locavore Guide team put into making these. Even placing the bookmark on the individual page is such a sweet touch. Not to mention the sticker, star print marker and all the TLC that you feel see and feel. Honored to be included!

10/03/2026

Available while supplies last! Hot + fresh Brown Butter Miso Chocolate Chip Cookie ✨🍪✨

09/29/2026

Just shouting out Lonewolf Collective INDULGE KITCHEN SUPPLIES and Good Bacteria Also, I’m swapping out summer clothes and trying to wear things I never wear. Is this jacket hideous or fun? A little of both?

09/27/2026

Nothing tops a cozy, rainy day at WG. Come in and stay dry with us, Bed Stuy! And be sure to check out our stock of & Tread Well oils and perfumes 🍂☔️

The calm before the storm…
09/25/2026

The calm before the storm…

Birds of a Feather! We love our creative community! Brennan Vickery and ❥ stopped by for a pick me up during their shoot...
09/16/2026

Birds of a Feather! We love our creative community! Brennan Vickery and ❥ stopped by for a pick me up during their shoot today. These pigeons and other props from Brennan will be for sale next week!

A little of this, a little of that.
09/16/2026

A little of this, a little of that.

Do you love making food and sharing it with your community? Looking for someone to take over the food production. Daily ...
09/07/2026

Do you love making food and sharing it with your community? Looking for someone to take over the food production. Daily soups, salads, sandwiches and sweet treats! If this is you or someone you know, spread the word!

social butterfly 🦋— house made butterfly pea syrup+ honey lavender lemonade 🍋 🍯 — come check it out!
08/27/2026

social butterfly 🦋— house made butterfly pea syrup+ honey lavender lemonade 🍋 🍯 — come check it out!

Address

518A Willoughby Avenue
New York, NY
11206

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 6pm
Sunday 9am - 6pm

Telephone

+17186760364

Website

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