07/12/2026
Buc-ee’s is expanding at a steady clip around the U.S. That pace is matched only by its race to knock out rival mascots—including an alligator, a duck and chickens. 🔗 https://on.wsj.com/44mrkPD
Its federal trademark lawsuit against Mickey the Moose, an institution across northern Ohio, has left some Buckeyes sour on Buc-ee’s, which opened its first store in the state this spring.
Trademark attorney Alice Denenberg noted the beaver and moose in question appear to have coexisted in the convenience-store and gas-station marketplace for at least 35 years, based on trademark records. Buc-ee’s also sued Georgia-based Teddy’s Market this year over its koala bear.
“I’m perplexed by Buc-ee’s extremely aggressive position,” said Denenberg, who practices in New York, which is Buc-ee’s free.
