Marketing & Main

06/18/2026

The Heisey experts are in the house! Don't miss your chance to have an Antiques Roadshow moment of your very own! BALL HILL The Arcade is hosting the coolest event in celebration of this weekend's festivities!

06/18/2026

We are SO excited BALL HILL The Arcade is hosting this event and can’t wait to have a few of our own items appraised 👀👀.

Don’t miss this incredible opportunity to meet Heisey experts and get the story and value behind your collection! (Or just come to see the beautiful people and pieces as they pass through the Newark Arcade!)

It’s TODAY!

06/12/2026

Made Local Events and The Crazy Cucumber know how to make a gal happy at the end of the hottest day on Earth 🥒😍🙏🏼

06/10/2026

Mark your calendars because this year is going to be better than ever! (And that’s pretty tough!). CANNOT wait 😍😍😍

We are only one week away from Bottoms Up, the nation’s first event dedicated to the celebration of midcentury barware culture. The library will be hosting events Saturday and Sunday...to learn more visit: https://visitfairfieldcounty.org/bottoms-up/

Gay Fad Studios Visit Fairfield County Ohio

05/25/2026

If you’ve never spent July 3 at The Ohio State University at Newark, this is your year to change that ✨

The symphony at the amphitheater, fireworks over the pond, lawn chairs and picnic blankets across campus. It’s one of the best summer traditions in Licking County 🧺❤️

This year, The Ohio State University Alumni Club of Licking County is hosting a private gathering during the festivities, which feels like a pretty perfect way to celebrate America’s 250th 🇺🇸 (with fellow Buckeyes in one of the best community spaces we have!)

👇👇Registration is open now, so grab your tickets, bring a lawn chair, and come celebrate with us.

P.S. You don’t have to be an Ohio State alum to join the Alumni Club — just someone who loves this community and wants to support future Buckeyes in Licking County 🅾️🙌🏼

Celebrate the 3rd of July with your fellow Buckeyes in Licking County!

04/21/2026

I can’t believe how lucky we are to live and work in such a beautiful community 😍 It’s hardly considered work, though, when you get to meet a new pal, walk in the sunshine and love on a stranger’s perfect doggie 🐶, all in a single lunch hour. Plus, the courthouse chimes, my fav 🎶

04/18/2026

We are so lucky today at the historicnewarkarcade to have so many cool pieces of art and all of the creative vibes of BALL HILL The Arcade’s fine arts fair 😍 If you haven’t already, be sure to stop down this afternoon 🎨🖌️❤️

03/22/2026

Thank you to Weidner's Corner 2, Dockside Donuts and this 1960’s Polara for giving us the very best day ☀️🌸🍳🍪

03/17/2026

97% of your audience is not ready to buy yet.

That is one of the biggest reasons small business marketing can feel harder than it should.

Most people are not at the “ready now” stage when they come across your business. They are earlier in the process — just noticing a problem, trying to understand it, or comparing their options.

So when every post sounds like “buy now,” “book now,” or “work with us,” it can miss the much larger group you actually need to warm up first.

That is where the stages of consumer awareness come in.

Some people are unaware and need help recognizing the problem.
Some are problem aware and need to see that a solution exists.
Some are solution aware and need help understanding their options.
Some are product or service aware and need a reason to choose you.
And a small percentage are most aware and ready for a clear next step.

For small businesses, this framework is a good reminder that marketing is not just about selling. It is also about teaching, guiding, clarifying, and building trust over time.

In other words:
not every post should ask for the sale.
Some posts should earn it.

Before your next campaign, social post, or email, ask yourself:
What stage is this for?

Because the clearer that answer is, the stronger the content usually gets.

Inspired by coverage from overnightstrategist, with visuals reworked in-house.

03/10/2026

New on the blog: Your website might be working against you.

If SEO has always sounded like smoke and mirrors, this one is for you. I broke down what an SEO audit actually is, what it catches, and why it matters for local businesses.

https://www.marketingandmain.com/blog/seo-audit-central-ohio-small-business