09/12/2025
Stoller W**e Group Elevates Chemistry with Bold New Rebrand
We’re excited to share that Chemistry W**e is entering a new era, debuting a refreshed identity beginning September 12.
Originally launched in 2019, Chemistry has always been about exploring the balance of art and science, fact and fiction, beauty and chaos. Our new look captures that spirit with vivid colors, elemental archetypes, and designs that invite curiosity and discovery.
“Great brands are built by listening and adapting,” said Gary Mortensen, President of Stoller W**e Group. “Our team listened to our customers, understood the market, and shaped the vision for Chemistry.”
The rebrand launches with four releases:
🍷 2023 Oregon Pinot Noir
🍷 2024 Oregon Chardonnay
🍷 2024 Oregon Pinot Gris
🍷 Inaugural Willamette Valley Blanc de Blancs
All are rooted in Oregon and distributed nationally.
We can’t wait for you to experience this new chapter, where Chemistry is shaped by the elements, open to interpretation, and always evolving.
https://www.chemistryw**e.com