05/12/2023
We are thrilled to announce that our Organic Grinders have won a Sofi™ New Product Award from the !
I am so proud to receive this award for our beloved Grinders, the imperfect but still delicious and nutritious dates.
This is especially meaningful for our industry because it represents a huge shift from historically focusing solely on the largest and most esthetically perfect dates as the consumer standard to embracing the imperfect and undervalued dates with puffy skin, called “puffies.” The historically lower valuation of the ugly or puffy dates especially hurts farmers who employ the best growing techniques with all the same resources and labor as the “perfect” fruit and thru no fault of their own can find themselves with a portion of their crop having little to no market value for consumer products because of puffy skin. This is a waste of a great crop and hurts the growers: dates are an extremely labor intensive crop being grown in one of the highest wage states. The Grinders help save the dates, save the farmers, and allow our industry to thrive and find a profitable home for all of our dates.
Thank you for recognizing us!