Rohit's - The Original Light Mithai

Rohit's - The Original Light Mithai Before macarons, there was mithai - Centuries of tradition - and now it is healthier.

Intelligent Indulgence™ is our name for mithai that still feels indulgent, but is made with more thought behind the full...
09/03/2026

Intelligent Indulgence™ is our name for mithai that still feels indulgent, but is made with more thought behind the full serving.

The indulgence is the part you taste: milk, ghee, nuts, saffron, rose, and a dense, creamy texture.

The intelligence is in how the piece is built: no added sugar, 4g of protein and 2g of fiber in a 20g square, with every ingredient chosen for a reason.

It is not medicine. It is not a diet sweet. It is ROHIT’S way of making more room for joy, care and tradition at the same table.

That is Intelligent Indulgence™.

09/01/2026

Life is too short not to be sweet. Pistachio & Rose burfi features floral notes of rose that meet the richness of pistachio, a refined and romantic flavor in the Mithai Collection.

A thread around the wrist. A box of mithai passed between hands.Two small gestures that say the same thing: I remembered...
08/28/2026

A thread around the wrist. A box of mithai passed between hands.

Two small gestures that say the same thing: I remembered you. You are loved. You are family.

Happy Raksha Bandhan, from Rohit, his sister, and all of us at ROHIT’S.

Malai is the soft layer of cream that forms on top of slowly heated milk. It is prized for its richness and for that unm...
08/25/2026

Malai is the soft layer of cream that forms on top of slowly heated milk. It is prized for its richness and for that unmistakably comforting, milky flavour.

Velvet Cream is our interpretation of that feeling in burfi form. Silky and aromatic, with a dense, creamy texture that holds at first and then melts cleanly.

Raksha Bandhan is Friday, 28 August.If you would like your ROHIT’S gift box to arrive before the celebration, please ord...
08/20/2026

Raksha Bandhan is Friday, 28 August.

If you would like your ROHIT’S gift box to arrive before the celebration, please order by today, 20 August, for delivery by 27 August.

Some days, building ROHIT’S feels less like building a brand and more like stepping into an arena.You may see the finish...
08/18/2026

Some days, building ROHIT’S feels less like building a brand and more like stepping into an arena.

You may see the finished box. What you do not see are the recipes that did not work, the decisions I questioned, the setbacks, and the many times I had to begin again.

This passage by Theodore Roosevelt has stayed with me because it reminds me that the work is not to be beyond criticism. The work is to care enough to keep trying.

ROHIT’S began with a belief that indulgence could be made more thoughtful without losing the joy, beauty and generosity that make sweets meaningful.

Bringing that belief to life has required more patience, mistakes and starting over than I could count.

But I am still here. Still learning. Still working to make it better.

Still in the arena.

Rohit

I grew up knowing a rakhi as a simple thread, but never just a thread.My sister ties it. I wear it. And for a moment, so...
08/10/2026

I grew up knowing a rakhi as a simple thread, but never just a thread.

My sister ties it. I wear it. And for a moment, something we do not always say out loud becomes visible: I remember you. I am here.

Mithai carries the same kind of message. A box passed from one person to another can say love, care, celebration, and home.

This Raksha Bandhan, I hope you get to share both.

Rohit

Raksha Bandhan is Friday, 28 August. Order by 20 August for delivery by 27 August.

Every ROHIT’S burfi is pressed into a mould to give each piece its clean, defined shape.But the mould only shapes the ou...
08/08/2026

Every ROHIT’S burfi is pressed into a mould to give each piece its clean, defined shape.

But the mould only shapes the outside. Inside, the texture stays dense and creamy, soft enough to yield as you bite, then melt slowly.

That balance is intentional. Each recipe is developed to give you the richness of traditional burfi, with no added sugar, 4g of protein and 2g of fibre per piece.

I rebuilt the ROHIT’S website because I felt people were seeing the product, but missing the heart of ROHIT’S.What we ar...
08/07/2026

I rebuilt the ROHIT’S website because I felt people were seeing the product, but missing the heart of ROHIT’S.

What we are. What we are not. And the deeply personal story behind why we exist.

I wanted the new website to show you more than mithai. I wanted you to understand the love, science and purpose behind every piece, connect with our story and feel that you can genuinely trust what we make.

So this is more than a new look. It is a clearer, more honest home for ROHIT’S, including a Journal where I can share the parts of the journey that could never fit on a label.

Welcome to the new ROHIT’S.

rohits.com

Meet Velvet Cream, our newest flavour, yet the most classic of the four.Created to replace Cardamom, Velvet Cream is a r...
08/07/2026

Meet Velvet Cream, our newest flavour, yet the most classic of the four.

Created to replace Cardamom, Velvet Cream is a rich, milk-forward burfi made to be loved by everyone. Familiar enough for those trying mithai for the first time, yet deeply satisfying for those who grew up with it.

It begins with the comforting taste of milk. Silky, aromatic and gently sweet, with a dense bite that slowly softens into a smooth, creamy melt.

Handcrafted in California with no added sugar, like every ROHIT’S mithai.

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Newport Beach, CA

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