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Vertosa creates the most effective and reliable active ingredients for infused product makers. We are dedicated to helping you scale.

10/14/2026

Heads up San Diego, we're sending one very Happy Chemist your way!

Our CSO Harold Han will be speaking at the 10th Annual National Cannabis Research Conference (NCRC) in San Diego. This event brings together nationally recognized experts in cannabis science, medicine, law, regulation, and public policy to help shape the future of cannabis research.

Harold’s presentation on Oct 19th will explore how quillaja-based emulsions can advance research as a consistent and effective delivery vehicle. If you’ll be at NCRC, catch Harold on stage or reach out to connect with him at the event!

10/07/2026

Vertosa will be at NBWA’s Annual Convention & Product Showcase Oct. 11-14, with Diana Eberlein (CCO) and Ryan Pinsky (EVP, Revenue) ready to catch up with distributors, suppliers, retailers, and fellow beverage obsessives.

NBWA brings nearly 2,000 people from across the b**r and beverage distribution world together in Orlando, making it one of the industry's best networking opportunities.

For the infused beverage category, this kind of gathering feels especially timely.

With the future of h**p-derived products still anything but settled, sitting tight isn’t particularly useful. Sharing what we’re seeing, hearing what others are seeing and figuring out how to keep building responsibly feels much more productive.

Plus, these convos are much better when you can have them over a drink instead of a Zoom screen! Set up some time to meet with our team at NBWA, link in comments.

**pindustry **pbeverage

10/06/2026

We opened this week’s Vertosa Unfiltered: Ask Us Anything webinar with a word-association exercise for our leadership team:

Describe the industry right now in a word or two.

Diana: “Momentum.”
Ryan: “Cautiously optimistic.”
Michael: “Anxiety.”

Ben Larson, moderating, said he agrees with all three.

There’s momentum on the Hill, there’s good reason for optimism, and yet naturally, there’s plenty of anxiety when you’re trying to plan around a deadline with a lot of unanswered questions.

Watch the webinar recording to hear what’s top of mind for each of our leaders as we look ahead and try to understand what a post-ban industry could look like. Link in comments.

How would you describe the state of the industry in a few words?

**pindustry

09/28/2026

NACS Show serves as the barometer for where convenience retail is headed.

Over the years, NACS has featured early h**p and C*D conversations to dedicated education around h**p-derived THC beverages, with last year’s event bringing the category firmly into the convenience-retail spotlight.

Now the conversation is getting even more practical: Where do these products fit, how can retailers sell them responsibly, and what happens as regulations continue to evolve?

Presenting for the 2nd time at NACS on the h**p beverage marketplace, our CCO, Diana Eberlein, will be speaking alongside Hayley Thrift, Director of Public Relations of The Spinx Company.

Their session, “The Next Wave in the Cold Vault” on Wednesday, October 7th at 9am, will dig into the h**p beverage marketplace, the opportunity for convenience retailers, and the regulatory landscape shaping the category. Session link in comments for details.

**Bonus Opportunity** If you can’t make her presentation, you can catch her at the TruAge booth ( ) for an “Ask Me Anything: Intoxicating H**p Beverage” session that afternoon from 3:30 - 4:30pm, accompanied by Melissa Vonder Haar, Chair of the CSP C-Store Cannabis Board, and Stephanie Sikorski, CEO of TruAge.

If you’re headed to NACS and want to see Diana, mark your calendars for these 2 opportunities:

Masterclass: The Next Wave in the Cold Vault
Wednesday, October 7th: 9 - 10am
Ballroom E/F/G

Ask Me Anything: Intoxicating H**p Beverage
Wednesday, October 7th: 3:30 - 4:30pm
TruAge Booth:

And if you can’t make either of those, you can probably find her refilling her Diet Coke at the Coca-Cola booth!

**pindustry **pbeverage

09/25/2026

Vertosa is growing, and we’re looking for the right people to help us infuse the world!

We’re building out our commercial team and hiring for two important sales roles. Come join our Sales Team as we combine big ideas, bold energy, and bright minds to shape the future of our industry!

Director of Sales (Remote)
Help shape the systems, team, and strategy behind our next stage of growth:
- Lead, coach, and develop a collaborative, high-performing sales team
- Drive pipeline discipline, forecasting, sales enablement, account growth, and repeatable commercial processes
- Create a systematic approach to developing distinct sales capabilities across new customer acquisition and account management

Account Executive (Remote)
Help brands bring innovative products to market with Vertosa’s science-backed emulsion technology:
- Build and manage client relationships, closing new business across cannabis and h**p product categories
- Prospect strategically through outbound outreach, networking, referrals, trade shows, and industry partnerships
- Serve as a strategic partner throughout onboarding, production, expansion, and retention

Head to the comments for application links, or to tag someone who may be the perfect fit for one of these roles!

**pindustry

09/23/2026

California is home turf for Vertosa, so naturally, we’ll be heading to Los Angeles for IgniteIt Spotlight: CA on Oct 7th!

Ben Larson (CEO) will be on the ground at IgniteIt alongside cannabis operators, brands, retailers, and investors, talking about what’s next for one of the industry’s most closely watched markets.

As the largest regulated market in the U.S., California is sophisticated, fiercely competitive, and has weathered plenty of ups and downs. But after several challenging years, there are signs the market is stabilizing. CA generated roughly $1.14 billion in retail cannabis sales in Q2 2026, with sales holding steady YoY and making its first break from the downward trend in recent years.

If you’ll be at IgniteIt CA, keep an eye out for Ben, or tag him in the comments to connect at the show. He’ll have plenty to say!

09/22/2026

What could the future of h**p look like after December 11th if a ban takes effect?

Join Vertosa’s leadership team on September 29th, 2PM PT / 5PM ET for a special edition of the Vertosa Unfiltered: Ask Us Anything webinar series, where we’ll dig into challenges and opportunities in a post-ban landscape.

Ben Larson (CEO), Diana Eberlein (CCO), Ryan Pinsky (EVP, Revenue), and new panelist Michael Finkbeiner (VP, Operations), will share insights, educated guesses, and opinions on the different paths operators could take as the industry enters uncharted territory.

Submit your questions in advance and get answers live from Vertosa leadership.

Reserve your spot and join the conversation. Link in comments.

09/17/2026

“Our partnership with Vertosa has not only helped us enter a new category, it opened the door to an entirely new side of our business. Their team is professional, knowledgeable, and always looking for ways to help brands succeed in this industry.”

That’s the kind of partnership we’re proud to build.

Meet Surly Brewing Co.: Minneapolis-born, fiercely willing to push boundaries, and relentlessly committed to craft beverage perfection.

When Surly expanded into h**p-infused beverages, the bar was already set high. Vertosa supported their launch, and eventually that initial conversation grew into a co-manufacturing partnership that helped numerous other infused beverage brands produce at scale.

If you’re in the Minneapolis area, stop by Surly Brewing and try one of their craft b**rs or infused beverages!

**pbeverages

09/14/2026

Cannabis research has come a long way, but measuring how people feel when using cannabis products is still surprisingly complicated. Turns out, “How was that?” isn’t exactly a rigorous scientific methodology.

Our CSO Harold Han, better known as the Happy Chemist, takes readers behind the scenes of Vertosa’s recent innovative pharmacodynamic research in his latest article. He shares how our team is combining validated scientific tools, custom consumer-focused questions, and a more realistic focus-group environment to better understand the cannabis experience.

With continued research and refinement, this work could help product developers fine-tune formulations to deliver more curated, intentional effects for consumers.

Link in comments to the article.

09/10/2026

Having the whole Vertosa team in one place doesn't happen often, so when it does, we squeeze every drop of opportunity out of it, including corralling everyone for a company photoshoot.

Our Tosa Week shoot brought a mix of perfectly timed shots, a lot of "wait, where's ___?", at least one person who can't stop laughing at the wrong moment, and a few who go rogue the second they hear “act natural.”

But when the dust settles and we look at what we captured - real people, real moments, real Vertosa energy in action - it's always worth it.

More content coming soon. 🙌

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2866 Webster Street, Ste 200
Oakland, CA
94609

Telephone

(510) 550-5850

Website

https://vertosa.com/contact

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