06/26/2026
For AUREUM’s Summer Collection launch, we transformed our tasting room into an immersive brand experience, where every detail was inspired by the collection itself.
The collection’s signature palette became the inspiration for a series of custom desserts designed specifically for the launch.
Lemon-raspberry tarts finished with Aureum’s emblem.
Rather than creating a traditional dessert station, we designed a culinary installation that functioned as both a dessert display and product display.
Custom draping by Birch Event Design Birch Creative
Vanilla bean cheesecake bites with a custom-branded shortbread topping.
Tiramisu cups with a white chocolate crocodile-embossed finish, highlighting one of the brand’s defining textures.
Every dessert was presented on custom marble trays hand-crafted entirely from chocolate, reflecting the craftsmanship at the heart of the Aureum brand. Mini cannolis offered a subtle nod to the brand’s Italian heritage.
Inspired by another colorway from the collection, we created a custom-branded passionfruit martini.
For Aureum, craftsmanship is rooted in leather. We echoed that materiality with a skinny margarita finished with a handcrafted pear fruit leather garnish, a subtle reference to the brand’s signature medium.
Dirty martini shooters.
Aureum’s summer blue translated into a roaming savory moment featuring our striped ricotta ravioli.
The food and beverage became part of the visual experience, quickly turning into some of the evening’s most photographed moments.
Every detail was designed to feel like it belonged within Aureum’s world, creating a launch experience where hospitality and brand identity felt inseparable.
