SoCal Water Solutions, LLC

03/21/2026

SoCal Water Solutions was honored to represent our desert communities at Legislative Day.

With our founder Norma Lara serving as Vice President of the Pacific Water Quality Association, we had the privilege of advocating on behalf of Imperial Valley & Coachella Valley, communities we proudly serve today.

These conversations are about more than policy. They’re about protecting public health, supporting rural and underserved communities and ensuring access to clean and safe water for all Californians.

We remain committed to being a voice in our communities and working alongside industry leaders and policy makers to advance meaningful and practical solutions.

03/12/2026

#1

Out here in the desert making sure Southern California has the water quality it deserves. 💧
Residential & commercial water solutions you can trust.

Serving all of Southern California for all your water needs.

01/20/2026

Now is the perfect time to improve your water quality 💦

Take advantage of our Lowe’s Water Treatment Sales Event, featuring:
• Up to $500 in instant rebates
• 12-month no interest financing
• Professional installation by your local experts

📆 Limited-time offers. Contact us today to get started!

01/19/2026

We’re proud to be part of an industry led by purpose driven professionals. Congratulations, PWQA 2026 Board!

PWQA is proud to welcome the 2026 Board of Directors:

ADRIAN CAVLAN
President
Quality Water of Aptos

NORMA LARA
Vice President
SoCal Water Solutions, LLC

MARTIN LIEBERMAN
Treasurer
Water Techniques

IRMA BISHOP
Hall’s Culligan

SEAN CAUGHRON
Sean Caughron Business & Leadership Coaching

CLIFFORD FASNACHT
Pacific Purification

RUSSELL HARRISON
Kinetico

ALLAN HORNER
AO Smith / Impact Water Products

MIKE MECCA
Performance Water Products

JOHN MILLER
RWC - John Guest

SHANNON MURPHY
Aquamor

ERIK OLSEN
Trojan Technologies

CALEN SOUCY
Charger Water Treatment Products

TRACY STRAHL
SoCal Saltworks LLC

MASON CONTE
Past President
Pentair

Thank you to each of these leaders for stepping up to serve. We look forward to their guidance, ideas, and commitment throughout the year ahead.

12/16/2025

🎁💧 This holiday season, give a gift that truly matters.
Clean, great-tasting water for the people you love, every single day.
✨ DM us to learn more or tap the link in our bio to book a free consultation.
HealthyHomes

12/02/2025

🎉 BIG SAVINGS ALERT! 🎉

Upgrade your home’s water quality with 0% APR + 36 easy payments on A.O. Smith water treatment system installations!

This offer is in-store only and ends 12/10/25-grab it while it lasts!

💦 Better water starts now.

11/23/2025

Always worse after it rains 🤷‍♂️

Trust SoCal Water Solutions with all your water filtration needs 😅
☎️ 760-353-9003
www.socalh2o.com

11/22/2025

Residents in the La Quinta Cove area have been notified by the Coachella Valley Water District (CVWD) about increased levels of chromium-6, a known carcinogen,

11/19/2025

If you or your family live in rural areas where you don’t have potable water in your home, you may qualify for assistance from your local public health department.

Visit: https://www.icphd.org/environmental-health/point-of-entry-project

SoCal Water Solution’s impact so far:

💧 Over 5.2 million gallons of water treated!

A number that represents thousands of lives protected across our rural and environmental justice communities.

Stay tuned… because this impact is bigger than any of us imagined.

11/11/2025

Join us in supporting our neighboring communities & local students whom have been affected by the current Snap situation.

Thanksgiving is upon us and this would be a wonderful time to make sure those around us do not go without.

Please drop off any food donations at our office located at 2408 Marshall Ave Imperial, CA. 92251 . We are open Monday-Friday 8:00 am - 5:00 pm.

We pledge to match all contributions, and we plan to deliver all food items by November 18th.

We give because He first gave to us 🙏🏻