Since 1948, when Loving Farms was founded, the British breeds were the cornerposts of the beef industry. Over the course of time, fads have come and gone, but these cornerposts are still standing. We believe cattle, first and foremost, need to be efficient, low maintenance, and genetically predictable. Our customer, the commercial cattleman, whether he has ten or a thousand cows, lives by the conc
ept of minimizing inputs and maximizing revenue. To meet this objective, he must have a predictable genetic base he can hang his hat on. If we are to supply that genetic base, our supply chain has to be that model of predictability. We have made efficiency a focal point for better than half a century. Being based in arid short grass country, our genetic selection must target feed, reproductive, and maternal efficiency. Every cow must have a calf every year, raise it while maintaining herself, and breed back timely with minimal supplementation. In turn those calves must go to feed, yielding gain with as little intake as possible. The steers must transition to the feedyard, finish rapidly with the least pounds of feed to pound of gain and harvest a highly marketable product. Their female counterparts are expected to develop on a forage diet and calve at two years old. When a cattleman takes our genetics to his ranch, he is doing so with the hopes of improving his end product. Years of line breeding a genetic base of generations of stacked pedigrees of calving ease, fleshing ability, and reproductive efficiency ensure these convenience traits are passed on to his program, improving the chances of accomplishing his goals. The satisfaction of our customers is our primary goal and drives us to constantly find ways to improve our genetics
