Donut Digest

Directions Website

I help mom-and-pop dessert shops turn followers into customers with the power of online marketing.

Founded in 2016, Donut Digest is a destination for marketing and social media consulting for mom-and-pop donut shops and bakeries. Based in Dallas, Texas, serving independent operators across the country.

05/10/2026

You don’t need to be a mom to treat yourself today. But yes, I was given the morning off so I could eat all of these.

🥞 Classic pancakes and McGriddle from
🍪 Mother’s Day treat box from
🌹 Pistachio rose cruller and cheese danish from
🥗 Kale Caesar chicken cutlet hoagie from

05/01/2026

Emojis for bakers. What am I missing??

Thanks to for the inspo 👏

04/30/2026

A bakery owner shouldn’t have to figure out marketing alone.

Not when you’re already up at 5am, managing staff, fielding catering requests, and trying to keep Saturdays from being the only good day of the week.

That’s what the new Donut Digest website is built around: not what I do, but what you’re dealing with.

Most bakery and coffee shop owners I talk to know they need help to grow their business, they just don’t know what to fix first.

On the new site, you’ll find a clear breakdown of how customers actually find, choose, and come back to a bakery. A free guide to start with. A quick intake form if you want a set of outside eyes on your business.

No hard sell. No overwhelming list of services. Just a clear next step.

Link in bio to get started. Or just type donutdigest.com.

P.S. If you’ve been following along for a while, I’d genuinely love to know what resonates when you land there. Drop a comment or send me a DM!

04/29/2026

Social media isn’t useless. It’s that posting feels like “marketing”…and everything else feels like homework.

Posting is the part everyone sees. The part that pays you is invisible.

Nobody shares your email newsletter on their IG story. Nobody comments “love this” on your order page.

But a hungry person searching at 8am finds your Google Business Profile. A regular gets your email and comes in on a slow Tuesday. A first-time visitor lands on your website and actually knows how to order.

Unglamorous. Unsexy. Effective.

The visible stuff builds awareness. The invisible stuff builds your business.

I write about the invisible stuff every week. The infrastructure and systems that really move money in your bakery.

Link in bio to follow along.

03/19/2026

Think reviews are just about stars?

There are actually 4 review layers that impact whether your bakery shows up when people search online:

⭐ Star rating (aim for 4.0+ average rating to appear in “best” searches)
🔢 Volume (keep up with competitors)
⏰ Recency (fresh reviews matter a lot to Google)
📸 Details (text + photos = visibility in search)

Pay attention to this last category.

AI tools like ChatGPT and Gemini are pulling phrases straight from reviews like: “gooey cinnamon rolls that always taste fresh” or “cozy café with free WiFi.”

The more context customers provide about the food, the experience, or the shop vibes, the better chance AI recommends you.

Comment REVIEWS and I’ll send you a link to my full playbook to get more reviews and turn feedback into growth.

03/17/2026

If your revenue depends only on what sells in your pastry case each morning, you’re riding the feast-or-famine rollercoaster.

Here’s the shift I’m seeing with smart bakery owners right now👇

They’re not just selling food products…

They’re building community experiences that require authenticity and consistency. Over time, these efforts naturally lead to sponsorships, collabs, and bigger orders (hello, catering 👀).

Here are 3 underrated ways to make money outside of retail sales, whether you’re a storefront, cottage baker, or pop-up:

🏠 Apartment cafés and private gatherings ( is the OG)

👤 Dining with strangers (check out solo ticket events from and .cafe)

🧑‍💻 Blogging 2.0: monetized newsletter platforms via Substack and Beehiiv ( and do it right!)

Want the full breakdown + examples? Subscribe to my weekly newsletter - link in bio!

02/13/2026

Pregaming Valentine’s Day weekend with some of the best 😍 What are you offering in the shop?

02/07/2026

The person who sent you this wants you to know: flowers are cute. Pastries are correct.

01/23/2026

Tag your favorite bakeshop, bagel shop, coffee shop, or cafe so they feel the love!

Thanks to the inspo from my Texan pal

01/21/2026

A winter storm is coming for half the country… 🥶 And that might mean your bakery closes this weekend.

Make a push for non-perishable foods this week and update your employees and customers on your plan. Stay safe out there!

Address

Philadelphia, PA

Website

https://www.donutdigest.com/

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