It’s time to re-write the food and beverage marketing playbook for urban communities! SHIFT, or Shaping our Health by Influencing Food Trends, is a new teen initiative designed to push back on the heavy marketing of unhealthy foods and beverages directed to teens and particularly black teens. In today’s world, marketing shapes what we like, what we can afford, and what products are available, and
food is no exception. Our goal is to mobilize teens to demonstrate the need and desire for a healthier mix of food and beverage options. We want healthy foods to become more available, affordable, easier to find, and advertised as heavily as the unhealthy products are advertised now. In summer 2011, black students from two Philadelphia High Schools and a recent University of Pennsylvania college graduate began working with staff at the African American Collaborative Obesity Research Network to organize this initiative. SHIFT leaders are assisted and supported by the SHIFT team at the African American Collaborative Obesity Research Network (www.AACORN.org). This page was created as part of a communications research study that is being conducted by the African American Collaborative Obesity Research Network. This site is managed and operated by the African American Collaborative Obesity Research Network. The African American Collaborative Obesity Research Network researchers and staff are participating on the page and will generate discussion forums and/or posts that will available to all users. Your participation on the page is voluntary, which means you can choose whether or not to participate on the site. This page is open to the public and individuals participating on this page may choose to share information with other groups not associated with the SHIFT campaign; therefore we cannot protect your confidentiality.
* If you are under 18 years of age you should inform your parent or guardian of your participation on this site. By participating on this page, you signify your consent to and agreement with our terms and conditions. If you do not agree, please do not participate on our page. If you have any questions please contact Vikki Lassiter, AACORN’s Executive Director and SHIFT Director via email ([email protected]) or phone (215) 746 -0360.
