09/07/2026
“What is Rally at ETHOS?”
We’ve been hearing that question a lot as more people experience Rally for the first time. The simple answer is that Rally at ETHOS is a community gathering space with a food truck pod, full-service bar, and coffee shop coming soon. But there’s a little more to the story.
A Little Background
ETHOS is a two-acre campus located at 4410 and 4414 S. Pacific Highway in Phoenix, Oregon. The campus is home to ETHOS Academy, operated by property owners Greg and Jeff, as well as several small businesses, including Monas Beauty Bar, Steve Thomas Real Estate, Grace Herring Massage Therapist, Reboot Youth and Family Life Coaching, Phoenix Helio, Everdeals Inc., RP Design, Holistic Massage, Onyx Barber & Co., and Tattoos by Toria.
Over the past five years, the campus has been improved and expanded into the park-like setting you see today.
For years, ETHOS Academy and its clients have used the property for private events, including company parties, birthday celebrations, celebrations of life, baby showers, weddings, retirement parties, and other special occasions.
The ETHOS Academy building is still available for private events. We’ve recently had Grappletown host an event there, along with a high school reunion, a wedding, and several company parties this summer. If you’re looking for a space for your next event, contact Greg at ETHOS Academy.
Why Rally?
Rally at ETHOS was created as a way to share this space with more people.
Rather than keeping the property reserved primarily for private events, the owners wanted to create an opportunity for the broader community to experience and enjoy the space they had spent years creating.
Today, Rally features five food trucks and a full-service bar operating from a small bar window that was originally developed for private events.
We’re also in the process of converting a former house on the property into our permanent bar and coffee shop. We hope to have that project completed later this fall. The new building will add indoor seating to the outdoor and semi-outdoor seating areas that are already a big part of the Rally experience.
Consistency Matters
One of the most important things we’re trying to build at Rally is consistency.
We want you to know that when you come to Rally during our posted hours, you can count on the businesses here—including the food trucks and bar/coffee shop—to be open and ready to welcome you.
Our posted Rally hours are:
Monday–Thursday: 11:00 a.m. – 7:00 p.m.
Friday–Saturday: 11:00 a.m. – 9:00 p.m.
Individual food trucks may operate additional hours outside of Rally’s posted hours, and some already do.
Come Experience Rally
At its heart, Rally is about bringing people together.
It’s a place to grab lunch, meet a friend, enjoy a drink, try a new food truck, let the kids run around, or simply spend some time outside in a space that was created to be enjoyed.
We’re grateful to everyone who has already come out to experience Rally at ETHOS, and we’re excited to welcome many more of you.
Thanks for being part of Rally.
