Izalco Catering

04/04/2023

Today has been a bittersweet day for me. I officially turned over the business to it's new owners.
Meet Veronica and Francisco, they are new proud owners of El Pulgarcito gourmet pupusas. A young, hard working energetic couple with a strong desire to succeed. That's why I let go in peace because I know my baby will be in good hands. If you need to contact them please call Karla at 925 727 9381.
I have no words to describe how I feel right now, but there's so much gratitude in my heart for the opportunity to have served you all these years, I promise you that every once in a while I'll stop by the markets to say hello.

04/02/2023

There are strange days in life, and there's today. April 2, 2023 in sunny San Francisco.
My very first farmer's market was
May 12, 2012 and after 11 years, today was my last market as owner of Izalco Catering. One of the most difficult things for me as a human has always been Acceptance.
It took me almost a year but I finally accepted that this journey in my life was done.
Most of you probably don't know that after a successful real estate career my life came crashing down with the market crash of '08 which mostly impacted real estate. After working as a waiter for about 2 years the idea of the gourmet pupusa came to me in a moment of meditation.
Little by little the Southwestern pupusa was born, then the Italian, the Mediterranean and a couple of years later the Vegan and the Breakfast pupusas came about.
I started this business with my children's mother and after about 3 years did it on my own. That meant that I had to learn how to make Chicharrón (pork) lol...
I sit here with tears in my eyes but feeling sooooo grateful for this incredible journey. Before I started this business I was losing my house to foreclosure.
The fact I'm writing this from my living room is more than a reason for me to be grateful to the Universe for the divine guidance I've received from above.
I'm not exactly sure what is next but I've learned to have Faith and I'm sure I'm gonna be guided in the right direction as I'm not ready to retire yet.
One thing that I'm sure of, I couldn't have done it without you, my loyal customers in all the different markets, fairs, company and private parties I catered and also Pacific Coast Farmers Market Association and their great staff who gave me my first chance that day in May 2012. I am so deeply grateful to you all for making it happen for me, I enjoyed every moment of it. You not only helped me survive all these years but gave me life as we became like family in many ways. I knew that for sure after I did my first market during the pandemic. After being locked up in my house by myself for 4 months, my depression was gone by the end of that market. It was magical....
Thanks to all of you for making it possible.
This has been a tough winter with so much rain, it's made it hard for me to work but yesterday was a record day for me at the Brentwood Farmer's Market and today was one of my best days ever in San Francisco. That means I leave with a bang! It's like retiring after you win the championship. I feel so blessed and I wish many blessings for you all.
I am also grateful that the people taking it over are a young couple with a tremendous working attitude and desire to succeed please continue to support their business, I promise you the quality won't change.
Feel free to contact me when you want to say hello. I'll always have the same number 925 597 3092.
From your friend,
Jose Vega.

12/18/2022

Our last market of the year. World cup is over but we have some delicious pupusas for after the game. I want to wish everyone a wonderful holiday season. Peace!

08/07/2022

Having fun at the Inner Sunset. It's the last day of Outside Lands Music Festival in Golden Gate park. We'll be here till 1pm.

07/26/2022

To all our loyal customers, it's been a while since I've posted anything, so I thought I'd take this opportunity to say hello to all and catch up on what's going on with the gourmet pupusas. This has been a very challenging year for me to say the least. Health issues have prevented me from doing both my markets in Brentwood and the Inner Sunset on weekends and I have only been able to do 1 market a week so I was coming to each market every other week. The picture on top was taken a couple of weeks ago in what I thought would be my last market as owner of Izalco Catering, I was supposed to close on the sale of the business the following week. But the Universe had other plans and the deal fell apart and I got my health back so I've decided not to sell and for the last 2 weekends I've been able to do both markets without any pain in my kidneys so I know that I'm healthy again.
The bottom picture was taken earlier today as I'm officially starting the process that will take the business to the next level. I will give more details in the future but for now, know that Izalco Catering is once again in business full time and we hope we will continue to grow like we have over the last 10 years. I thank you from the bottom of my heart and promise to continue to provide the best possible quality you deserve. Here's to the next 10 years.
God bless!!!

06/04/2022

Beautiful day in Brentwood!

01/22/2022

Back in business at the Brentwood farmers market. Go Niners!!!!

12/20/2021

From my family to yours, we hope your holiday season is filled with Love, Gratitude and Hope for a better future. Thanks to all of you that have continued to support my business. We did our last market of the year today and will be back January 16 in Brentwood. Blessings to you all!!!

11/13/2021

Jazzin' it up at the Brentwood market.

09/19/2021

https://twitter.com/NBCSWashington/status/1438653407284314114?s=20

The day pupusas made their NFL debut.

“. came through with pupusas for 😂 The verdict: Muy bien! https://t.co/0bVMAl7ONz”

08/23/2021

To our friends and loyal customers, this weekend was my first day back to the Brentwood and Inner Sunset markets after a 2 month absence. I went to El Salvador to take care of my dad who wasn't doing too well, as I was ready to return to the US, I tested positive for covid and had to stay an extra 2 weeks. Upon my return, my 20 year old son came to my house with covid so I had to take care of him. It's been an incredible journey but one that I appreciate as I was able to be there for my dad, my son and even myself. Thank God we are all well now and I sold out at both my markets, which is something that's never happened before. Thanks to all for your support and for making my weekend a very succesful one. We are back to our normal schedule. Saturdays at Brentwood from 8 to 12 and Sundays at the Inner Sunset from 9 to 1. Hope to see you soon and please be safe, this pandemic is far from over. Blessings to all!