California Fresh Market - Pismo Beach

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California Fresh Market - Pismo Beach California Fresh Market provides groceries to your local community. Enjoy your shopping experience when you visit our supermarket.
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Consider this your sign to eat the rainbow. 🌈🥬🍎🍊Our Produce Departments are showing off right now—and honestly, we don’t...
10/19/2026

Consider this your sign to eat the rainbow. 🌈🥬🍎🍊

Our Produce Departments are showing off right now—and honestly, we don’t blame them. From the deep greens and rich fall hues to the crisp textures and seasonal favorites, this time of year brings a whole new palette to the market.

Fresh, colorful, seasonal and almost too pretty for the produce drawer. Almost. 😉

Swipe through for a little produce aisle color therapy—and see what’s looking especially good this week!

10/18/2026

Exceptional beef starts with how it’s raised. 🥩🌿

First Light Farms set out to do something different: raise Wagyu cattle outdoors on the lush pastures of New Zealand and finish them entirely on grass. The result is 100% grass-fed Wagyu known for beautiful marbling, tenderness and a rich, distinctive flavor.

First Light cattle are pasture-raised with no antibiotics or added hormones, and the company was the first New Zealand meat company to earn internationally recognized Certified Humane® accreditation.

It’s a thoughtful approach to farming that puts quality, animal welfare and incredible flavor first.

Look for First Light Farms in our Meat Department at California Fresh Market and ask our butchers to help you choose the perfect cut for your next dinner.

🎥: First Light Farms USA

Weekend plans, upgraded. 🍻🍂MadeWest Brewing is 20% OFF this week at California Fresh Market! Stock the fridge with your ...
10/17/2026

Weekend plans, upgraded. 🍻🍂

MadeWest Brewing is 20% OFF this week at California Fresh Market! Stock the fridge with your favorites—Pale Ale, IPA, Hazy IPA and more—and head into the weekend with something cold, local, and brewed on the California coast.

Perfect for crisp fall evenings, backyard hangs, game day, or whatever the weekend brings. Cheers to keeping it California. 🌾🍺

20% OFF MadeWest Brewing this week!

October is Fair Trade Month 🌱 and we’re celebrating with fresh choices that make an impact.This week at California Fresh...
10/15/2026

October is Fair Trade Month 🌱 and we’re celebrating with fresh choices that make an impact.

This week at California Fresh Market, look for Fair Trade Certified + USDA Organic bananas, avocados, and cucumbers — all on special! 🥑🍌🥒

Choosing Fair Trade Certified products helps support farming communities through fairer working conditions, stronger livelihoods, and investments back into the communities where these foods are grown. It’s one more way the choices we make at the grocery store can reach far beyond our own table.

Fresh, organic, Fair Trade—and on special this week. 💚

Fall weather is finally starting to make its way to the Central Coast, and that first warm cup of coffee just feels a li...
10/13/2026

Fall weather is finally starting to make its way to the Central Coast, and that first warm cup of coffee just feels a little better. ☕️🍂

At California Fresh Market, our El Rancho Roasting Co. coffee is freshly roasted in-house every day for incredible flavor and that unmistakable just-roasted aroma.

Pick up a bag to brew at home for those crisp fall mornings, or stop by our Coffee Bar and enjoy a freshly brewed cup while you shop.

Here’s to cooler mornings, cozy cups, and coffee roasted fresh right here. 🤎

Fall cooking season is officially here. 🍂🔥 So tell us—which method are you reaching for first: braising, slow simmering,...
10/11/2026

Fall cooking season is officially here. 🍂🔥 So tell us—which method are you reaching for first: braising, slow simmering, cast iron searing, or smoking?

Around here, we love them all—especially when we’re starting with exceptional cuts from Snake River Farms. Known for their highly marbled American Wagyu and premium beef, SRF combines Japanese Wagyu genetics with traditional American cattle to create beef prized for its rich flavor, tenderness, and incredible marbling.

From a low-and-slow braise to that perfect cast iron crust, great fall cooking starts with great ingredients. Stop by California Fresh Market and find your next Snake River Farms cut at our meat counter.

What’s your favorite way to cook when the weather starts to cool down?

🎥: Snake River Farms

Harvest season is in full swing on the Central Coast, and there’s no better time to celebrate the w**es being made close...
10/10/2026

Harvest season is in full swing on the Central Coast, and there’s no better time to celebrate the w**es being made close to home. 🍇🍷

Our Lady of Guadalupe w**es are rooted in Santa Barbara County, with a focus on thoughtfully farmed vineyards and expressive, small-production w**es that let the fruit and place speak for themselves. Their Acolytes Chardonnay and Pinot Noir are beautiful examples of our local w**e country—and both are on special this week at California Fresh Market.

Raise a glass to harvest, local growers, and another vintage in the making. 🌿

10/09/2026

From the pristine waters of New Zealand’s South Island to your table. 🌊🐟

Big Glory Bay King Salmon is raised in the cold, clean waters surrounding Rakiura/Stewart Island, where the cooler temperatures allow the salmon to grow slowly—developing its signature vibrant color, rich flavor and incredibly tender, melt-in-your-mouth texture. Big Glory Bay is also Best Aquaculture Practices (BAP) certified, with a strong focus on responsible farming and protecting the surrounding marine environment.

It’s no surprise this award-winning King Salmon has earned a following with chefs around the world. And this week, you can find Big Glory Bay King Salmon on special at California Fresh Market.

Beautiful simply roasted, grilled with fresh herbs and lemon, or pan-seared until the skin is perfectly crisp. Come by our seafood department and make it the centerpiece of dinner this week.

🎥: Big Glory Bay Seafood

Address

555 Five Cities Drive
Pismo Beach, CA
93449

Opening Hours

Monday 6am - 10pm
Tuesday 6am - 10pm
Wednesday 6am - 10pm
Thursday 6am - 10pm
Friday 6am - 10pm
Saturday 6am - 10pm
Sunday 6am - 10pm

Telephone

+18052957162

Website

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