07/20/2026
People often say, “I don’t like beer,” “I don’t like wine,” or “I don’t drink rum.”
But in practice, that rarely means they dislike the entire category.
One drink does not represent the whole category.
Every beverage category includes many different styles that can vary greatly in flavor, aroma, body, and character.
Beer
A refreshing lager and a bold IPA have little in common beyond the fact that they are both beer. One is smooth and light, while the other has pronounced hop bitterness and an intense aroma.
Wine
Even red wines can be completely different. Cabernet Sauvignon is usually fuller-bodied and more structured, while Pinot Noir is often lighter, more elegant, and more delicately aromatic.
Spirits
Light and dark rum are a good example of how aging and production style influence flavor. They can feel like two completely different drinks.
Non-Alcoholic Beverages
Even familiar carbonated drinks come in dozens of different flavor profiles. Not liking one flavor does not mean you will dislike the entire range.
Don’t judge an entire category by one drink.
Sometimes, all it takes is trying a different style—and your impression can change completely.
At FRS, we value variety because it gives everyone the opportunity to find a flavor they genuinely enjoy.
