TRIO Cattle & Genetics

04/19/2026

Registered breeders want, respect and value true and unique quality. This is what was recognized and realized the IRBBA Genetic Edge ###I offering.

Thank you to Crowned Double P Ranch of Cove, Arkansas for your selection TRIO Sendero’s Nicole 957N5. Jonathan Pollard and Kyle Pudenz Pollard made calculated investment after studying the Nicole and her flush mates for several months. We appreciate your continued confidence in the TRIO genetic program. We are confident that Nicole 957N5 will make a significant contribution to the growth of your program for many generations. Just as her parents have for us.

🔥 GENETIC EDGE ###I — SALE RESULTS 🔥

We are proud to share the results of this year’s Genetic Edge Sale:

💰 $202,600 USD Gross
📈 $8,809 USD Average

🏆 High Selling Lot — Lot 3
Cox Excalibur Cow Herd — $35,000
➡️ Headed to Gumaro Valdez and Mundo Villarreal to Nuevo Leon, México 🇲🇽

🌟 High Selling Female — Lot 18
TRIO Sendero’s Nicole 957N3 — $13,500
➡️ Crowned Double P Red Brangus, Cove, Arkansas

❤️ Remembering the Red Brangus Stalwart to advance and support our Youth
Lot 1 Donation — Buffaloe Cattle Co.
Raised $16,000 for the Don Cox Memorial Scholarship

From our consignors to our buyers across the globe — thank you for making this event a success.

💥 The future of Red Brangus is strong.

04/17/2026

Elite Quality and Championship Pedigree with Eye-Popping Style and Desirable Functionality - Lot 18 TRIO Sendero's Nicole 957N5, in the The IRBBA Genetic Edge ###VI Red Brangus Sale - From TRIO Cattle & Genetics and Sendero Brangus & Braford

04/16/2026

🎤 THE GENETIC EDGE SALE DAY TEAM

We are proud to welcome an outstanding group of industry professionals who will help bring the Genetic Edge XXI Sale to life.

With decades of experience and a reputation built on integrity and excellence, Bruce Miller, alongside ringmen Bob Franke and Scott Farmer, will lead the action on sale day.

Their expertise ensures a smooth, professional, and exciting atmosphere as we present some of the finest Red Brangus genetics available.

👉 Join us and be part of an exceptional sale experience.

Don’t miss the offering — view the catalog here 👇
https://issuu.com/powerofthebrands/docs/2026_genetic_edge_sale

📅 Saturday, April 18, 2026
🇺🇸 2:00 PM (Houston, TX)
🇲🇽 1:00 PM (México)
📍 Sam Houston State University
📌 Huntsville, Texas
💻 Bid Live at DVAuction.com

04/06/2026

🔥 The catalogue is LIVE!

The Genetic Edge ###I offering is now available — packed with elite Red Brangus genetics you won’t want to miss.

👉 Study the lots
👉 Pick your favorites
👉 Get ready to bid

📖 View it now: https://issuu.com/powerofthebrands/docs/2026_genetic_edge_sale

📅 Saturday, April 18, 2026
🇺🇸 2:00 PM (Houston, TX)
🇲🇽 1:00 PM (México)
📍 Sam Houston State University
📌 Huntsville, Texas
💻 Bid Live at DVAuction.com

04/04/2026

The IRBBA Genetic Edge ###I...The historical Genetic Edge Sale is being presented at the IRBBA Annual Meeting, April 18th in Huntsville, Texas.

TRIO Cattle & Genetics and Sendero Brangus & Braford are excited to offer an exceptional female in TRIO SENDEROS NICOLE 957N5.

“Nicole 957N5” is a beautiful combination of her two proven and accomplished parents...CEO 175C5 and Duchess 957E3.

“Nicole” is best described as “complete”, or "fault free" if you will. She is nicely balanced from nose to tail, stylish in her phenotype, with impeccable structural integrity. She is the kind of female to become a cornerstone herd matron.

Red Brangus breeders can confidently invest in “Nicole”, knowing she possesses some of the most proven and accomplished bloodlines in the breed. With her elite phenotypic qualities and genotypic merit, she has boundless mating opportunities.

IRBBA Genetic Edge ###I
April 18, 2026, 2 p.m. at the Gibbs Arena, Sam Houston State University
Online with DVAuction.com

03/28/2026

We are excited to participate in the inaugural American Cattle World Expo! Congratulations to Judd and all of the organizers! We hope that all American Breeds breeders and enthusiasts will join us in Fort Worth.

Explore the Avada Online School Prebuilt Website, crafted for modern e-learning. Showcase courses, engage students, and optimize the user experience.

03/24/2026

What a time we had at our MBJ & TRIO Red Carpet Genetics Stall Party & Sale! 🥂

An incredible evening filled with great friends, good music, and plenty of laughter. Nights like that remind us just how special this industry—and the people in it—truly are.

We are also still buzzing from the energy at the Houston Livestock Show and Rodeo. It was a privilege to connect with so many U.S. and international breeders and friends during International Week. These moments of fellowship are the heart of what we do.

We are deeply grateful for the memories shared and the confidence placed in the genetics offered in the Red Carpet Sale.

We are already looking forward to the Power of the Brands Seventh Edition!
📅 September 19th
📍 Wharton, Texas

You will want to be there! 🤠

03/24/2026

Chronicles of the World Brangus Congress - Day Four
Londrina, Brazil

Part Two - The Friends of Brangus

The World Brangus Congress concluded with a grand Night of Champions Sale. Most importantly is was evening to celebrate the Brazilian 🇧🇷 Brangus Breeders and Association for the World Congress they hosted for the Brangus World.

The memories of the week are filled with the time spent with our friends of Brangus, new and long time.

We look forward to the next two Congresses - Paraguay 🇵🇾 in 2028 and Colombia 🇨🇴 in 2030!

03/24/2026

Chronicles of the World Brangus Congress - Day Four
Londrina, Brazil

Part Two - The Friends of Brangus

The World Brangus Congress concluded with a grand Night of Champions Sale. Most importantly is was evening to celebrate the Brazilian 🇧🇷 Brangus Breeders and Association for the World Congress they hosted for the Brangus World.

The memories of the week are filled with the time spent with our friends of Brangus, new and long time.

We look forward to the next two Congresses - Paraguay 🇵🇾 in 2028 and Colombia 🇨🇴 in 2030!