08/30/2026
Wow, what a shout out! It's hard work some days, but we really love being a part of this community, farming land I grew up on and helping provide great b**r. And George is right, the climate helps😀 Very proud to support local..cheers🍻
I couldn't share the original post so i copied it here. From brewmaster George Selleke
Every HUCO b**r is brewed with hops grown right here in Michigan’s Thumb by Thumb Coast Hopyard in Port Austin. I truly believe they stand with some of the best hops in the world.
There’s actually some pretty fascinating science behind why hops can thrive here.
Port Austin sits at roughly 44° North latitude, placing Michigan’s Thumb right in the prime latitude range for commercial hop production. Because the Earth is tilted about 23.5° on its axis, our northern latitude gives us exceptionally long days during the summer growing season. Near exactly like Northern Italy being a similar latitude. Hops are highly sensitive to day length, or photoperiod, and those long summer days provide the sunlight they need for tremendous vegetative growth before the changing day length later in the season helps drive the plant toward maturity and cone production.
That puts us in one of the best positions in the World. Many of the world’s great hop-growing regions are located at similar northern latitudes, including the Pacific Northwest, while several famous European agricultural and wine-growing regions also fall within the same general latitude belt.
Then we have our Great Lake Huron.
A body of water that large changes the climate around it. Water heats and cools much more slowly than land, so Lake Huron acts as a massive thermal buffer. It can help moderate temperature extremes near the shoreline, ultimately keeping spring cooler, reducing extreme summer heat and helping moderate temperatures as the seasons change.
Combine our latitude, long summer daylight, cold winters, Lake Huron influence and Michigan soil, and the Thumb has some remarkable natural ingredients for growing hops & grapes.
But climate only gives you the opportunity. Great hops still have to be grown.
That’s why a huge thank you goes to the farmers at Thumb Coast Hopyard. The aroma, flavor and quality that eventually make their way into a glass of HUCO b**r begin months earlier in their fields with the work, knowledge and dedication they put into those plants all season long.
I am incredibly proud to brew with hops grown just down the road, and even prouder to have the support from my friends Brian & Vanessa Bader growing them.
From a hop field in Port Austin to a glass of HUCO b**r—that’s about as local as it gets. 🌿🍺
Grown in the Thumb. Brewed in the Thumb. Distributing from Huron, Out!🍻