01/23/2026
How J&E Pinoy Eats Started π₯°
J&E Pinoy Eats was established six years ago during the COVID-19 pandemic, a time when daily life was especially challenging. With restaurants closed, limited dining options, and difficulty finding authentic Filipino ingredients, our family faced the same struggles as many others in the community. At the same time, our children deeply missed the Filipino food and snacks they had grown up enjoying.
During this period, my husband and I discussed opening a business that would not only support our family, but also serve a meaningful purpose. We decided to open a Filipino retail store to provide access to authentic Filipino ingredients, traditional snacks, and familiar flavors that connect people to their culture and heritage.
We named the store Pinoy Eats to represent Filipino families who embrace their cultureβthose who wish to continue cooking traditional recipes, sharing meals with loved ones, and passing these traditions on to the next generation. Our goal was to ensure that Filipino families in our community could continue enjoying the food they grew up with, even while living far from home.
The name J&E Pinoy Eats reflects our partnership as a family business and our shared commitment to preserving Filipino culture through food. Together, we are proud to serve our community by providing access to the products, flavors, and traditions that bring people together.