Boroux by JEI

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Get a set of filters for only $130 today only! Lasts you a year! That’s only ¢35 a day for clean, healthy, safe water. T...
09/30/2026

Get a set of filters for only $130 today only!
Lasts you a year!
That’s only ¢35 a day for clean, healthy, safe water.
That’s a pretty good deal if you ask me!

You’re meticulously intentional about the things your kids consume. Whether that’s the food they eat or the books they r...
09/04/2026

You’re meticulously intentional about the things your kids consume. Whether that’s the food they eat or the books they read.

Nothing gets past you.

You’ve put in the hard work to educate yourself on how to read labels and the critical thinking to know what’s healthy and safe.

You deserve peace of mind. You deserve BOROUX filtered water. It does the hard work of blocking harsh, harmful toxins so you don’t have to.

Filtered water for your family is a non-negotiable.

09/02/2026

Is something you’re already doing. Just make it better to really reap the benefits.

Water is a basic need. You have to drink water to stay alive.

But we’re not striving for bare-minimum survival here. We want to thrive!

Higher quality hydration leads to better overall health. Build a strong base and everything else is stronger too.

Filter out 80+ contaminants (PFAS, microplastics, lead, heavy metals, etc) for cleaner hydration.

When your water is loaded with toxins, your body doesn’t have to work as hard to clear them out.

Water is foundational to health. Build your strong foundation with BOROUX.

08/27/2026

The black carbon filters are washable! 🧽

If you notice a slow flow or gunk on the filters, just give them a good scrub!

Use an abrasive sponge (we ❤️ Scotch-Brite pads) and water to open up the micropores.

Filters can last for a long time! It depends on how many gallons you use and the quality of water you’re putting in the system. For best results, we recommend replacing your filters once a year.

Have you tried this?

08/27/2026

🔍 searching… searching… searching… FOUND!

🏆 Best countertop gravity-fed water filter
📊 Verified third-party test data
🕰️ Long-lasting and heirloom quality

What more could you ask for?

For a limited time, save 50% on a Filter Bundle or 35% on a 1.8 Gallon System Bundle!Here is the part most people don’t ...
07/28/2026

For a limited time, save 50% on a Filter Bundle or 35% on a 1.8 Gallon System Bundle!

Here is the part most people don’t realize: the team behind BOROUX® is the same team that sold you Black Berkey® filters for more than two decades.

From 1998 to 2022, our parent company, James Enterprise Inc. (JEI), operated BerkeyFilters.com as the largest distributor of Berkey products in the country. As the authorized dealer at berkeyfilters.com, we answered your questions. We shipped your replacements.

In 2022, the EPA issued a Stop Sale Order against Berkey for non-compliance with the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA). Clearbrook, the company that actually formulates the filter, received its own stop-sale order. Production stopped. Black Berkey replacements became impossible to find.

We partnered directly with them to bring a new version to market. We launched the BOROUX Foundation Filter in November of 2023.

It is made by the same manufacturer, using the same activated carbon media and the same production methods, now independently certified by WQA to NSF/ANSI 42, 372, and 401 standards.

Try BOROUX Foundation Filters today, we know you’ll love them!

🆕 🆕 🆕 Customers have asked for this for years--now available--a premium teak wood stand to save you counter space! A bui...
06/25/2026

🆕 🆕 🆕
Customers have asked for this for years--now available--a premium teak wood stand to save you counter space! A built-in shelf for easy fill-ups and flared legs for sturdy stability.

Over a dozen entries for the annual salsa contest at HQ 🍅🫑🌶️🧅🧄🫘Any occasion for some light-hearted competition, we’re ...
05/06/2026

Over a dozen entries for the annual salsa contest at HQ 🍅🫑🌶️🧅🧄🫘

Any occasion for some light-hearted competition, we’re in! So Cinco de Mayo is the perfect excuse to test and sample each other culinary prowess and wash it down with some nice refreshing BOROUX water 💦

🏆 Red Salsa Category Winners
1st place -
2nd place - .ortiz.12
3rd place -
 
🏆 Green Salsa Category Winners
1st place - .ortiz.12
2nd place -
3rd place -
 
🏆 Fiesta Dip Category Winners
1st place - .ortiz.12
2nd place -
3rd place -

👏 Excellent samplings and can’t wait for more fiesta fun next year! 💃

Address

1981 Aspen Cir
Pueblo, CO
81006

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

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