initiate-it

10/08/2026

This means a lot. Working with the Scottish Rite Childhood Language Center was one of the best parts of our summer. Their team changes lives in a therapy room every single day. Ours was the easy part.

Thank you for trusting us!

09/29/2026

When it comes to expos, we usually are promoting our clients. This time we let initiate-it have its day at the Virginia Builders Summit right here in RVA!

What it pleasure it was connecting with this community and meeting new friends (and potential partners)!

09/28/2026

Sarah and Hayley are at the Virginia Builders Summit today and tomorrow! Stop by Booth 402 to talk shop, review your growth strategy, or just say hi.

Strategy, creative, media traffic, and measurement, all under one roof: for homebuilders, that mostly means one dedicated point of contact when the leads slow down and you need actual performance answers. 😎

09/21/2026

Brand budgets keep losing ground to performance budgets, and not many marketers want to defend a line item that quiet.

Chesapeake Bank defended it. We spent a year building awareness for the bank, and brought in Alan Newman Research to set a baseline going in and run a follow-up a year later.

Media architecture and full results in the case study:https://initiate-it.com/wp-content/uploads/2026/09/Chesapeake-Bank-Growth-Story.pdf

09/03/2026

This summer, we had the privilege of partnering with The Scottish Rite Childhood Language Center right here in Richmond. Their clinical team changes lives daily through pediatric speech and language therapy, and their brand identity needed to reflect that same level of authority, trust, and accessibility.

We created an expanded design framework and grassroots outreach assets that respected the national branding while giving them a refreshed, versatile look for local outreach.

So, how do you modernize a brand while maintaining a national legacy logo? You build around it.

08/20/2026

You can't treat Reddit like any other traditional ad platform. If you don't understand the culture, you miss the connection.

As search shifts toward community-driven insights and AI-powered recommendations, brands NEED to rethink where and how they build trust. Our newest blog examines how Reddit is reshaping consumer decisions and how to integrate it into your marketing mix.

Read more:

Learn how Reddit advertising helps brands connect with engaged communities, build trust, and reach consumers through authentic conversations.

08/13/2026

Summer is fading away over here (even if the weather says otherwise 🥵). We had the best time with this crew pushing our clients brands forward!

08/12/2026

The best partnerships of the present day rely on honesty, trust, and shared values.

In our latest piece, we explore how NIL is reshaping sports marketing, why student-athletes have become influential brand partners, and what every marketer needs to know about this shift.

Read the full post on our site:

NIL marketing in sports is transforming brand partnerships by helping athletes build authentic connections with fans and audiences.

08/05/2026

Trust is emerging as one of the most critical signals in marketing these days - and yes, that even includes search!

As AI search engines begin evaluating reputation and user engagement alongside traditional ranking factors, brands have to look beyond just SEO. Here is our search strategy perspective where credibility drives long-term visibility.

07/15/2026

Mind if we hit a drive real quick?