White Pine Berry Farm

White Pine Berry Farm A Charming Taste of the Country Our goal at White Pine Berry Farm is to grow high quality fruits and have visitors enjoy the beautiful countryside.
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White Pine Berry Farm is a “u-pick” berry farm founded in 2012 by Greg and Irma Zwald. Named after the white pine trees towering through the grounds, White Pine is known for its strawberries, raspberries, blueberries, corn mazes, pumpkin patch, and wide variety of other produce. The remodeled classic red barn and grounds are used for hosting weddings and other events.

06/12/2026

🍓Day #2 of Strawberry Season! 🍓

We wrapped up another successful day of strawberry picking today, and we want to thank everyone who came out to the farm! With it being early in the season, the berry conditions change rapidly, and we appreciate all our guests making the most of the picking that is available 🥰

👀 Looking Ahead to Tomorrow -⏰ Saturday Hours: 8:00 AM - 6:00 PM
*Or until picked out

Tomorrow will be our first Strawberry Social of the season! 🍰

Stop by and enjoy one of our favorite summer traditions:
🍓 Strawberry Shortcake
🍦 Vanilla Ice Cream
🍓 Homemade Strawberry Topping
Desserts range from $4-$6 and will be available while supplies last.

🎉 Our Family Fun Zone will also be open!
Admission is:
🎟 $5 per person
👶 Children under 3 are free
For families planning multiple visits throughout the summer and fall, we also offer an Unlimited Fun Zone Pass for $20 per person.

Fun Zone activities include:
🏰 Jump Houses
🦆 Plastic Duck Races
🫧 Giant Bubbles
🐐 Goats, Alpacas, & Chickens
🚴 Bike Racetrack
🎯 Yard Games
☀️ And much more!

In addition to strawberry picking, visitors are welcome to stop by Farmer Greg's General Store to browse our selection of jams, jellies, fudge, local products, gifts, treats, and farm favorites.

Whether you're planning to pick some fresh berries, enjoy a strawberry shortcake, spend time in the Fun Zone with the kids, or simply enjoy a beautiful day on the farm, tomorrow is shaping up to be a great day to visit White Pine Berry Farm!

As always, we recommend coming earlier in the day for the best berry selection. Our conventional berries will most likely be picked out tomorrow but stay tuned because prime picking for conventional strawberries should be next week!

Thank you again for helping make the start of our 2026 strawberry season such a success. We look forward to seeing everyone in the berry fields tomorrow! ❤️🍓

🍓 What an Amazing Opening Day! 🍓Thank you to everyone who joined us in the rain for the first day of strawberry season a...
06/11/2026

🍓 What an Amazing Opening Day! 🍓
Thank you to everyone who joined us in the rain for the first day of strawberry season at White Pine Berry Farm! ☔

There is nothing quite like seeing families, friends, laughter, and buckets of fresh-picked strawberries. After months of preparing for the season, it was wonderful to welcome people back to the farm.

The season is just getting started, and there are plenty more strawberries, memories, and fun ahead!

We’re open:
📅 Friday: 8:00 AM – 12:00 PM
📅 Saturday: 8:00 AM – 6:00 PM

Join us Saturday for our Strawberry Shortcake Social, happening all day long! 🍰🍓

Some of our favorite picking days are the cooler, cloudy ones. The berries are sweet, the fields are beautiful, and we’ll be here ready to welcome you!
✨ U-Pick Strawberries
🚜 Wagon Rides
🛍️ General Store
🌿 Fresh Air & Farm Memories

We also have We-Pick Organic strawberries available today! 🍓 Starting next week online ordering quantities are updated each evening, Sunday through Thursday at 8:00 PM, for next-day pickup. Place your order online using the link in the comments below.

Our Fun Zone is open too! Bring the family and enjoy:
🏀 Basketball hoops
🐐 Farm animals
🦆 Duck races
🩺 Imaginary vet clinic
🌽 Corn box
🛝 Playground
…and so much more!

Fun Zone admission is $5 per person. Children 2 and under are free.

Be sure to check field conditions on our website or in our pinned post for the most up-to-date information on berry availability.
As always, we may close early if the fields get picked out, so don’t wait too long to come see us!

If you snapped any photos during your visit, we'd love to see them! Share them in the comments below. 📸

We'll see you back in the berry fields soon. ❤️

06/10/2026

🎉 The wait is over! We are officially opening tomorrow, Thursday 6/11 for strawberry picking!! 🤩

We have sweet, juicy berries this season waiting to be picked and we can't wait to have a good time in the strawberry fields with you all enjoying our delicious strawberries! 🍓

👉Please share this post or tag a friend that you want to come with you to White Pine this season to help us spread the news! Strawberries go fast, so be sure to pick em' while they're available!

This week, we will be open for these hours unless we get picked out earlier:
Thursday 8AM-12PM
Friday 8AM-12PM
Saturday 8AM-6PM
🍰 This Saturday, we will also be starting up our strawberry shortcake specials!

Please note we will close early if we get picked out on Thursday, Friday, and Saturday. There is no admission cost to the fields, store, or wagon ride.

Our Certified Organic and pesticide-free Strawberries are
🔴$6.85 U-Pick per pound
🔴$11 per prepicked quart
🔴$88.50 per 10 pound prepicked flat
Conventional berries are
🔴$3.85 U-pick per pound
🔴$7 per prepicked quart
🔴$58.50 per 10 pound prepicked flat

If we have some flats and quarts available after U-Pick, they will be available for sale in our online store. We will post at 8PM Sunday-Thursday what our availability is for next day pick up starting at 11AM! First come first serve, we usually do not have any in the store available! Here is the link: https://whitepineberryfarm.square.site/

‼️Every Saturday during strawberry season (starting this weekend), we will be bringing back our strawberry shortcake specials! Visit us on Saturdays to enjoy a slice of shortcake and vanilla ice cream topped with our homemade strawberry topping. Desserts range from $4-$6.

This Friday and Saturday, we also plan to open our family fun zone which costs $5 for admission per person! Children under 3 are free admission. For anyone planning multiple visits this year, we have an unlimited pass for the fun zone to be used all summer and fall for $20 per person! The fun zone will be open every day with some activities weather dependent. Make sure you get the chance to experience all of the fun activities including our jump houses, corn box, plastic duck races, goats, alpacas, chickens and so much more!!

Our typical hours for the rest of the strawberry season will be:
Monday: 8PM-6PM
Tuesday: 4PM-8PM
Wednesday: 8AM-6PM
Thursday: 8AM-6PM
Friday: 8AM-12PM
Saturday: 8AM-6PM
Sunday: TBD*
*We may be open Sundays from 1PM-5PM depending on berry availability. All hours are subject to berry avaIilability, and fields may close early when ripe berries have been picked.

Remember this is as long as berries are available. There will be times when we will need to close the fields early if no ripe berries are remaining.

For that reason - It is VERY IMPORTANT to ALWAYS check Facebook, our website, or give us a call before heading out to the farm. We also have a 1-5 numbering system on our website that will be updated daily to give you the most accurate picking conditions ☀️ You can find that on our website at https://whitepineberryfarm.com/current-conditions/

We want to make sure we have enough berries for you if you make the drive out to our farm 🍓

06/09/2026

🍓 Berry Tracker Update 🍓

The strawberry fields are starting to turn red! 🌱🍓

We've spotted some ripe berries in the field, which means strawberry season is getting very close. While there are enough berries for a taste test (or two 😉), there aren't quite enough yet to open the fields to everyone. If we did, they'd likely be picked clean in no time!

In the meantime, we will have a VERY LIMITED supply of pre-picked berries available the next couple days through online ordering:

🔴 Online Ordering Available for Organic and Conventional Strawberries:
🍓 Flats
🍓 Half Flats
🍓 Quarts

Orders will be updated Sunday through Thursday at 8:00 PM for pick up the following day.

🛒 We-Pick Berries:
https://whitepineberryfarm.square.site/

One thing to keep in mind: our main focus is U-Pick! 🫵
There's nothing quite like heading out into the field and picking your own fresh strawberries, and we work hard to make sure that experience remains our top priority. Because of that, online ordering will be available in limited quantities and based on what the fields can support after U-Pick demand.

We also believe berries taste best when they're freshly picked, so rather than keeping a large inventory on hand, we'll harvest berries as needed to ensure you're getting the freshest strawberries possible.

🎉We're excited to offer for the 2nd year in a row both organic and conventional strawberries! By growing both, we're able to provide more consistent availability for our organic berry lovers while also offering a delicious, budget-friendly option for families looking to enjoy fresh local strawberries.

The fields are changing quickly now, and we'll continue sharing updates as we get closer to opening day. Stay tuned... strawberry season is almost here! ❤️🍓

06/08/2026

🛍️ Mark your calendars—our 2026 Craft Fair season is almost here!

🚨We are still looking for vendors!🚨

Join us at White Pine Berry Farm for three exciting days filled with local shopping, delicious food, family fun, and farm experiences:

🫐 Blueberry Bliss Craft Fair
📅 July 26 | 12 PM–5 PM

🌻 Sunflower Celebration Craft Fair
📅 August 30 | 12 PM–5 PM

🍂 Harvest to Holiday Craft Fair
📅 October 25 | 12 PM–5 PM

Each event features talented local vendors, food trucks, farm activities, and plenty of opportunities to support small businesses while enjoying a day at the farm.

Are you a maker, artist, baker, crafter, or small business owner looking to showcase your products? We are currently accepting vendor applications and would love to hear from you!

📧 Email [email protected] to request an application.
*Please ignore comments that are not from White Pine Berry Farm*

Tag a friend who loves shopping local and tell us which craft fair you're most excited for! 🛍️✨

🎓 Congratulations, Parker! 🎓Today we're celebrating one of our own team members, Parker, who hosted his graduation party...
06/08/2026

🎓 Congratulations, Parker! 🎓

Today we're celebrating one of our own team members, Parker, who hosted his graduation party at the White Pine Wedding Barn!

Parker has been part of the White Pine Berry Farm family for the past five years. What started as a job close to home turned into something much more, thanks to the great people, flexibility, and memories made along the way. If you've visited the farm, there's a good chance you've seen Parker hard at work—especially if the lawn looked extra nice, since mowing is his favorite job! (Just don't ask him about covering and uncovering pumpkins. 😅)

Parker recently graduated from River Falls High School, where he was involved in FFA, WIFA, and Mock Trial. This fall, he'll be attending University of Wisconsin–Stevens Point to major in Conservation Law Enforcement with the goal of becoming a Wisconsin Conservation Warden.

When he's not working or studying, you'll likely find him doing what he loves most: fishing. 🎣

We're incredibly proud of all you've accomplished, Parker, and can't wait to see what the future holds for you. Congratulations on your graduation and thank you for being such an important part of the White Pine Berry Farm family! 🎉🎓🌲🐟

06/07/2026

Meet the Strawberry Planting Crew 🍓😎

Planting strawberries for next year's crop takes more than a tractor and a few plants - it takes a team! Here's an in-depth look at the roles it takes to plant 16,000 strawberry plants this year!

🪣 Root Dipper
Every strawberry plant gets its roots soaked in a fertilizer solution before planting. It's an important job... but if you ask the crew, it's usually voted the least favorite because of the smell. 😅

🚜 Tractor Driver
Keeps the planting operation moving by pulling the transplanter through the field and making sure every row stays on track.

🌱 Strawberry Planters
Two crew members ride on the transplanter and carefully place each strawberry plant into the machine, making sure they're planted at the correct spacing.

✅ Quality Control
Following behind the planter, this person checks for any "skips" or gaps where a plant may have been missed and rescues any plants that were dropped.

💧 Water Boy
Just like in the movie, the Water Boy is a key member of the team! While he may not be handing out high-quality H₂O on the sidelines, he is responsible for connecting the irrigation lines that are buried beneath the row as the strawberries are planted. He's on the sidelines of our stawberry field making sure the new plants receive the water they need to establish strong roots and grow for next year's berry season.

It's a lot of work, but every person plays an important role in growing the strawberries that families will be picking next summer. ❤️🍓

Don't worry, our strawberries planted in previous years will be ready for picking here shortly!

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Address

1482 Oak Drive
River Falls, WI
54022

Opening Hours

Monday 8am - 6pm
Tuesday 4pm - 8pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 12pm
Saturday 8am - 6pm
Sunday 1pm - 5pm

Telephone

+17152222946

Website

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