LaBaron’s Pink Store

06/16/2026

🌮🔥 YOU ASKED... AND THEY'RE COMING BACK! 🔥🌮

After SELLING OUT and becoming one of the biggest hits at LaBaron's Pink Store, Poncho Villa Cocina is making its return! 👏🌮

People drove from all over Northern Michigan for these tacos, and many missed out when they sold out. So this time, they're doing it again... but don't wait too long.

🚚 Poncho Villa Cocina
📅 June 18th, 19th & 20th (Thursday–Saturday)
🕚 Starting at 11AM each day... until they SELL OUT!

Bring Dad out for an early Father's Day treat, grab lunch with friends, or make it your excuse for a Pink Store road trip. 🌲☀️

While you're here, kick back on our huge covered deck, enjoy the Up North atmosphere, and check out everything LaBaron's Pink Store has to offer:

🥤 Ice Cold Drinks
⛽ Gasoline
🧊 Ice & Essentials
🍫 Snacks & Treats
🌲 Relaxing Deck Seating
🛍️ Plus many other convenience store favorites!

📍 LaBaron's Pink Store
5511 S. Mount Tom Rd.
Rose City, MI 48654

⚠️ Last time they SOLD OUT... every single day.
If you've been wanting to try Poncho Villa, don't wait.

🌮 Tag your taco crew.
❤️ Share this with Dad.
🔥 And we'll see you at the Pink Store!

Now open! The Pink Store in Rose City, MI, offers gas, cold drinks, beer, wine, liquor, and snacks. Conveniently located on M-33.

05/26/2026

🇺🇸 Pink Store Memorial Day Weekend 🇺🇸

What an incredible weekend at the Pink Store!
From ORV riders and trail groups to families, friends, and travelers passing through — thank you all for making this Memorial Day weekend one to remember.

We loved seeing the parking lot full of machines, smiling faces, muddy tires, and people enjoying Northern Michigan the way it’s meant to be enjoyed. 🏁🌲⛽

Most importantly, today we honor and remember the brave men and women who gave everything for our freedom. Their sacrifice is the reason weekends like this are possible. ❤️🤍💙

Thank you to everyone who stopped by the Pink Store this weekend for fuel, food, drinks, supplies, and good times on the trails.

Drop a tag if you see yourself or your crew in the photos! 👇

05/24/2026

🚨 FOOD TRUCK SOLD OUT! 🌮🔥

You guys showed UP this weekend at the Pink Store! Huge thank you to everyone who came out and supported Poncho Villa Cocina at LaBaron’s Pink Store this weekend. The tacos were flying, the line stayed busy, and they officially SOLD OUT! 🙌

We appreciate every single person who stopped by for food, fuel, drinks, and good vibes this weekend. This is just the beginning for the Pink Store! 💗

Missed the food truck this weekend? Don’t worry — we’ll be back serving it up again soon. Keep an eye on our page for the next food truck schedule and special events! 🌮⛽🔥

05/22/2026

🌮 FRIENDLY REMINDER 🌮

Poncho Villa Cocina is serving up the good stuff at LaBaron’s Pink Store! 🔥
If you haven’t stopped by yet, this is your sign 👀

Check out the menu below and make your weekend plans now! Tag your taco crew, and we’ll see you at the Pink Store! 🌮👇

Check out the menu below and make your weekend plans now! Tag your taco crew and we’ll see you at the Pink Store! 🌮👇

05/20/2026

🌮🔥 THE PINK STORE IS THE PLACE TO BE THIS WEEKEND 🔥🌮

Poncho Villa Cocina is rolling into LaBaron’s Pink Store with authentic Mexican food that people can’t stop talking about. 🌮🔥

Tacos. Cold drinks. Fuel. Huge covered deck seating. Up North vibes. 👊

Whether you’re heading to the trails, campground, lake, or just cruising through Rose City — make this your stop this Memorial Weekend.

📍 LaBaron’s Pink Store
5511 S. Mount Tom Rd.
Rose City, MI 48654

🚚 PONCHO VILLA HOURS
Thursday: 11AM–5PM
Friday: 11AM–5PM
Saturday: 11AM–8PM
Sunday: 11AM–8PM
Monday: 11AM–5PM

🏪 PINK STORE HOURS
Thursday: 10AM–8PM
Friday: 10AM–10PM
Saturday: 10AM–10PM
Sunday: 10AM–10PM
Monday: 10AM–8PM

🌮 Authentic Mexican Food
🍺 Beer • Wine • Liquor (To Go - No Drinking Onsite)
⛽ Regular & Premium Fuel
🧊 Ice • Snacks • Supplies
🌲 Massive Covered Deck Seating

Good food. Great people. One awesome stop Up North. 💥

Now open! The Pink Store in Rose City, MI, offers gas, cold drinks, beer, wine, liquor, and snacks. Conveniently located on M-33.

03/21/2026

🔥 THE PINK IS BACK! 🔥

After being closed for nearly a decade… LaBaron’s Pink Store is officially OPEN again!

This has been a labor of love for us — a lot of blood, sweat, and tears went into bringing this place back to life. And now we’re finally getting things rolling… and we couldn’t be more excited.

If you’re in the area, stop in and check it out — we’d love to see you!

🕒 TEMPORARY HOURS:
Sunday–Thursday: 10AM – 7PM
Friday–Saturday: 10AM – 8PM

(We’ll be expanding hours as we continue to grow!)

Right now, we’ve got:
🍺 Beer, Wine & Liquor
🚬 To***co products
🥤 Snacks & Drinks
🚗 Auto Supplies
🏁 Power Sports Oil
🏠 Household supplies
⛽️ 87 & 93 gasoline

And we’re just getting started…

COMING SOON:
🎣 Hunting, Fishing & Camping supplies
🍦 Hand Scooped Ice Cream
☕ Coffee, doughnuts, muffins
🍕 Hot & Cold Food
⛽️ Rec 90 fuel and race gas
🔥 Propane Exchange
🪵 Firewood
🌅 A back deck to sit, relax, and enjoy it all

Whether you’re a local, passing through, or just curious… come be part of bringing this iconic spot back to life.

💗 The Pink is back… and it’s only getting better.

12/25/2025

🎅 Santa made a special delivery 🍺🍷

No toys. No stockings. Just a great selection of beer and wine 🎁

👀 Opening soon — thanks, Santa.

11/03/2025

It’s getting closer!

07/31/2025

🏁 Still Accepting Applications – 2nd Hiring Open House!

This legendary spot—a local favorite since the 1950s—is making a BIG comeback, and we're hosting a second shot at joining the team! 💖

Missed the first one? Don’t worry! We’re holding another round of open interviews to find fun, energetic, and amazing personalities to help us bring this landmark back to life.

📢 Now Hiring!
📍 LaBaron’s Pink Store
🗓 Sunday, August 3rd | 2–4 PM
📧 Or email your resume to: [email protected]

Let’s bring the magic back—together. 🌟

The famous Pink Store in Rose City, Michigan. Beer, wine, liquor, fuel, snacks and many other convenience store items.

07/19/2025

🎉 Now Accepting Applications!🎉

This legendary spot, a community staple since the 1950s, is finally reopening after nearly a decade being closed, and we’re looking for FUN, ENERGETIC, and AMAZING personalities to join our team! 💖

📢 NOW HIRING! 📢 Ready to be part of this epic comeback? Bring your resume in person this Sunday July 20th from 2-4 PM at LaBaron’s Pink Store or email it to [email protected].

Help us bring the magic back to this local gem! 🌟