Your Dairy Checkoff

06/12/2026

New York dairy farmer and registered dietitian Abbey Copenhaver shares more about how important dairy nutrition research is and the importance of anticipating upcoming health trends that can be informed by solid research.

06/09/2026

🧀 In a recent survey, 52% of respondents self-identified as "cheese-obsessed."

WASHINGTON — With 52% self-identifying as “cheese-obsessed” in the poll, Americans’ love of cheese is well established, but new research suggests it’s playing an even...

06/07/2026

"The collaboration demonstrates how the checkoff can operate as a unified system around major cultural moments. By coordinating messaging, sharing creative resources and amplifying one another’s efforts, the federation can stretch the checkoff investment further while creating stronger consumer impact."

Soccer is often called “The World’s Game” and for good reason. Beau Hayden, Dairy Management Inc. There are a

06/04/2026

🍕 There's still time to grab your pizza! 🍕

Checkoff partner Domino’s is celebrating the start of National Dairy Month with 50 percent off all menu-priced pizzas between June 1-7.

“Domino's is committed to delivering delicious food at an unbeatable value, but that wouldn’t be possible without farmers across the country who work hard every day to produce the high-quality ingredients our customers love,” said Frank Garrido, Domino’s executive vice president – chief restaurant officer.

Learn more: https://ir.dominos.com/news-releases/news-release-details/dominosr-kicks-national-dairy-month-50-pizzas-june-1-7

06/04/2026

“Many consumers don’t realize cheese is a good source of protein,” said Monica LaBelle, DMI vice president of digital ecosystem. “We want to create something fun and memorable that helps people rethink cheese as more than just a topping or indulgence. The Parm Bar showcases that parmesan can be a simple, real-food protein option that fits naturally into active lifestyles.”

Dairy checkoff brings the “Body by Cheese” campaign to life for National Cheese Day, celebrating cheese’s role in fitness, wellness and modern food culture through social media and consumer engagement.

06/03/2026

From analyzing consumer behavior and market trends to forecasting what’s next, hear how these insights are used to shape marketing, drive product innovation, and support global partnerships that grow demand for dairy.

Hear dairy leaders discuss consumer trends, innovation and how your dairy checkoff is working to grow demand, build trust and support farmers.

05/23/2026

The Indianapolis 500 is happening tomorrow. Learn more about the Indiana dairy farmer that will be presenting the milk to the winning driver!

Indiana dairy farmer Ashley Stockwell will serve as the 2026 Vetera...

05/18/2026

Tune in to hear how dairy takes center stage during one of the biggest weekends in racing.

With Indy 500 race weekend right around the corner, we're bringing back this Regional Rundown episode of the Your Dairy Checkoff podcast.

In this Your Dairy Checkoff Podcast episode, Theresa Reps talks with Brooke Williams of American Dairy Association Indiana about the Indy 500’s “Winners Drink Milk” tradition, its $7 million media impact, and how it celebrates dairy farmers and their connection to racing fans.

05/12/2026

The deadline is quickly approaching! Learn more or apply at dairycheckoff.com/about-us/scholarship

05/09/2026

Meet the newly elected, national officers who will guide dairy checkoff.

In 2026, leaders from Dairy Management Inc., National Dairy Promotion and Research Board and United Dairy Industry Association announced newly elected officers to guide dairy checkoff strategy, strengthen demand and expand dairy markets.