Tomato Wellness

09/22/2026

Come for the classics, stay for the Tomato Cake 👀

“If you have a can of tomatoes sitting in your pantry, you’re already well on your way to a great meal.”

Put those forgotten cans of tomatoes in your pantry to work with these top-rated recipes.

09/21/2026

Do you have questions about how your food is grown? Ask a farmer.

We’re excited to welcome Bruce Rominger to the Pacific Coast Producers Booth 839 at FNCE 2026 in San Antonio! TOᗰᗩTO ᗯEᒪᒪᑎESS: the USA Tomato Products Council will be there too with some fun swag IYKYK!

Bruce is a fifth-generation farmers at Rominger Brothers Farms near Winters, California. Their family has been farming in Yolo County for generations, and today they grow processing tomatoes and other crops with a strong commitment to soil health, water conservation and responsible land stewardship.

Stop by to meet Bruce and ask him anything—about growing tomatoes, caring for the soil, conserving water, sustainability or what life is really like on a family farm.

We believe understanding our food begins with knowing the people who grow it.

📍 Pacific Coast Producers | Booth 839
📅 FNCE 2026 | San Antonio

09/11/2026

Why is our Chief Tomato Evangelist violently shaking a tomato plant? 🍅😂

Alec Wasson, Director of the Tomato Products Wellness Council is conducting a highly scientific—and wildly exaggerated—version of a “color count,” which farmers use to see how many tomatoes are red, ripe and ready for harvest.

Watch to learn how heating makes lycopene easier for your body to absorb—and how these tomatoes go from field to sealed in hours, locking in fresh flavor and nutrition to enjoy all year long.

09/10/2026

You can’t stop time—but canning comes pretty close

Picked red, ripe and ready, then washed, sorted, peeled, packed and sealed within hours. From peak-season freshness to pantry-ready goodness.

That’s how we stall time, from .

08/31/2026

🏆 We have a winner! 🏆

This video was voted the winner in the contest with Pacific Coast Producers Pacific Coast Producers! We loved the creativity and the delicious way it brought canned and fresh ingredients together.

A huge thank-you to everyone who participated—we loved seeing all your recipes and videos! We hope we’ll see you all in San Antonio this year at ! 🍅🌶️ 💃🏼

Don’t forget your dancing shoes!