Farmers Communication Exchange

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Farmers Communication Exchange

Effective communications that build value for our food and ag clients.

Farmers Communications Exchange is a public relations and social media firm with a long history of working to help farmers tell their unique stories. At Farmers Communication Exchange, we believe in using all the tools available to us to share our clients’ stories. We build storytelling into your everyday communications because — by telling great stories about real people, places, families, tradit

ions, struggles and celebrations — we can change the way people see your product and create bonds between you and your target audiences. Whether you’re trying to connect with consumers, media, regulators, retailers, restaurants or farmers, we create communications that deliver results.

03/28/2026

Working on a new project this week for the Sonoma County Ag Commissioner's office. This will be the most beautiful safety training video of all time! Stay tuned.

03/11/2026

Although it isn’t harvest season, the work never stops.📢 🧑‍🌾

This winter we’ve been busy developing a campaign for our client, the California Pear Advisory Board (CPAB), highlighting the challenges local growers face due to the surge of Argentine pear imports.

Through CPAB’s social media channels, along with outreach to local and trade media, we were able to amplify this message while the board works with the Office of the U.S. Trade Representative to help protect California farmers.

The response to the campaign has been outstanding. Not only has it generated media coverage, but it has also opened conversations with Argentine importers who are willing to work collaboratively toward a solution so both industries can sell pears in harmony.

This campaign is a powerful reminder that social media gives organizations the ability to tell their own story and spark meaningful conversations that can lead to real change.

To see more from CPAB’s campaign, follow California Pears on Instagram, Facebook, and X.

Interested in using social media to support your industry and build momentum around an issue that matters? Give us a call. At Farmers Communication Exchange, we’re here to help share your story in a way that leaves a lasting impact.

Rivermaid Trading Co. David J. Elliot & Son Scully Packing Company LLC

03/04/2026

Big news over here 👏🌾

This week, we proudly launched brand new social media channels on LinkedIn and X for our client, the California Agricultural Commissioners and Sealers Association (CACASA)!

And the timing couldn’t be better as we’re celebrating ✨ National Sealers of Weights and Measures Week ✨

Why does this matter? Our state's political leaders and communities deserve clear, accurate information about the critical work Ag Commissioners and Sealers do every single day to protect public health, enforce pesticide laws, and prevent consumer fraud.

Sealers of Weights and Measures are working behind the scenes to ensure fairness and accuracy in commercial transactions. From the gas you pump, to the groceries you weigh, their work helps ensure you get exactly what you pay for.

Join us in celebrating by:

✔️ Following CACASA on LinkedIn and X
✔️ Learning more about the role of Ag Commissioners and Sealers
✔️ Sharing their impact with your network

Because accurate measurement isn’t just policy, it’s public trust.

02/25/2026

When clients ask what we bring to the table…

We translate agriculture into stories people understand.
We track trends that shape the industry.
We bring decades of experience to the conversation.
We create impact that reaches beyond the field.

At Farmers Communication Exchange, we turn complex narratives into meaningful connections that resonate.

🌱 Because great communication doesn’t just inform, it moves people.

Check out our website for more info!
https://www.farmerscommunication.exchange/

02/04/2026

✨Join us in welcoming Christina Nguyen to her full-time role as Communications Coordinator!

A graduate of Sacramento State with both an AA and BA in Communications with an emphasis in Public Relations. Christina first joined the team as a part-time Social Media Coordinator and we’re excited to see her step into this expanded role, where she’ll continue strengthening communications, supporting client initiatives, and bringing fresh, innovative ideas to our work.

📖 Read Christina’s full bio here:
https://www.farmerscommunication.exchange/christina-bio/

Please help us congratulate Christina in the comments! 👏

02/01/2026

Happy Birthday to our fierce leader, Marilyn Freeman! 🎉

As the owner of Farmers Communication Exchange, Marilyn leads with a strong, trusted voice in agriculture and within our team. Her passion, leadership, and commitment inspire us every day.

Join us in celebrating Marilyn today!

09/19/2025

California’s leafy greens farming never ceases to amaze us! 🥬 🌱 🥦 ✨

Last week, we worked with our client, the California LGMA, to share the story of all that’s being done to keep leafy greens safe with food safety advocates Dr. Darin Detwiler and Kathleen Gillin. Kathleen’s daughter, Riley, was sickened in the 2006 spinach outbreak that led to the creation of the LGMA. Today, Kathleen serves as the public member on the LGMA Board.

Together, we saw romaine harvest, sampled broccoli straight from the field, met with food safety personnel who ensure the safety of the water used in farming leafy greens, visited a compost operation, got an up-close view of spinach harvest, and toured a state-of-the-art cooling facility — all dedicated to producing safe leafy greens.💚

08/25/2025

Farmers Communication Exchange is sad to share the news that one of our favorite humans in all of California agriculture has passed. We had the privilege of working with Jonathan W. Field over the years in his role as Executive Director of the Walnut Bargaining Association and as Compliance Officer for the California and Arizona Leafy Greens Marketing Agreements and the California Cantaloupe Advisory Board. Please take a moment to read the press release we issued in his honor to learn more about all Jon contributed to California agriculture. He really was one of the best! He will be missed.
🔗 Press release here:https://www.farmerscommunication.exchange/wp-content/uploads/2025/08/Press-Release_-Jonathan-W.-Field.pdf

06/19/2025

We are thrilled to announce that Ally Syliphone will be working alongside us and Ag Association Management Services Inc. as our summer intern! 🎉

Ally is majoring in Graphic Design at CSU Sacramento and is also a proud alumna of Santa Rosa FFA. Through this internship, she is hoping to build connections and gain a better understanding of the ag industry this summer.

Please join us in giving Ally a warm welcome!

To get to know the whole Farmers Communication Exchange team, click here: https://www.farmerscommunication.exchange/about/

06/18/2025

CACASA Executive Director, Lindsey Carter, participated in a panel discussion at last week’s Agri-Pulse Communications, Inc. Food & Ag Issues Summit, where she shared key insights into the new era of California’s pesticide regulatory system.

During the panel, Carter explained the critical role that California’s Agricultural Commissioners play in enforcing the state’s comprehensive pesticide regulations. 🎧 Listen to that portion of the discussion here: https://youtu.be/0Gy6rBwwn5I?t=431

🪲She also emphasized that one of the most effective ways to achieve the goals outlined in the California Department of Pesticide Regulation's Sustainable Pest Management Plan is by prioritizing pest prevention. Learn more about this strategy here: https://youtu.be/0Gy6rBwwn5I?t=1654

📺 Want the full conversation? Watch the complete panel here: https://www.youtube.com/watch?v=0Gy6rBwwn5I

06/04/2025

🌱 Pesticide Policy Is Evolving—Don’t Miss CACASA’s Perspective

We’re looking forward to the upcoming panel, “A New Era for California Pesticide Regulation,” featuring Lindsey Carter, Executive Director of our client, the California Agricultural Commissioners and Sealers Association (CACASA), at the Agri-Pulse Communications, Inc. Food & Ag Issues Summit in Sacramento on Tuesday, June 10th.

As part of this important discussion, Lindsey will share the critical role California’s agricultural commissioners play in pesticide enforcement—ensuring the safe use of pesticides in a way that protects communities while maintaining a practical, functional system for growers and industry. Her insights will be key to understanding how regulation and on-the-ground implementation work together to support public health and agricultural sustainability.

We'll be attending and hope to see many of you there for a full day of timely topics, expert speakers, and valuable networking!

🗓️ You can see the final agenda here:https://www.agri-pulse.com/ext/resources/2025%20West%20Summit/Agenda-West-5-29-25-SW.pdf

🎟️ Save your seat today by registering here: https://www.agri-pulse.com/events/1286-2025-food-ag-issues-summit-sacramento-ca

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1521 I Street
Sacramento, CA
95814

Website

http://farmerscommunication.exchange/

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