09/03/2026
"Clean label" doesn't have an official definition, but it's driving real decisions in foodservice kitchens. According to Datassential, nearly 70% of operators said guests are actively asking for it, and 90% wish someone would just define it clearly.
We dug into what the data says operators actually mean by "clean label": short ingredient lists, no artificial colors or preservatives, things you can pronounce β and what it's costing them to get there. (Spoiler: more than they'd like.)
Read the full breakdown: https://oregonfruit.com/blogs/news/what-clean-label-means-for-foodservice-operators