PIE & BEER DAY

07/21/2025

For a lot of Utahns, July 24 is Pioneer Day, with parades, fireworks and rodeos celebrating the day Brigham Young and the first group of Latter-day Saint settlers arrived in the Salt Lake Valley in 1847.

But for other Utahns, July 24 has become a tongue-in-cheek holiday called Pie & Beer Day, and its celebration has only gotten bigger since organizer “Bad” Brad Wheeler started holding his “official” Pie & Beer Day event in 2014.

Wheeler — a blues musician, former KRCL host/producer, Zen Buddhist monk and community leader — describes Pie & Beer Day as a “party for the rest of us,” where people can celebrate their Utah heritage as well as “the other set of values that make us great.”

He’s calling this year’s Pie & Beer Day event the 12th annual, even though for a couple of years — during COVID, and in 2024 — “it was in your heart,” he said.

Pie & Beer Day has only grown since that first event at Beer Bar, where the line went down 200 South to 200 East, wrapped around the corner, then went north to 100 South, where it also wrapped around that corner. “It was nuts,” Wheeler said.

So this year, Pie & Beer Day — scheduled for Thursday, July 24, from 2 to 9 p.m. — is moving to Smith’s Ballpark, at 77 W. 1300 South in Salt Lake City’s Ballpark neighborhood. Ticket sales will benefit the Ballpark Action Team, a grassroots organization formed after minor league baseball’s Salt Lake Bees announced in early 2023 it would depart its stadium.

This year, Pie & Beer Day — scheduled for Thursday, July 24, from 2 to 9 p.m. — is moving to Smith’s Ballpark, at 77 W. 1300 South in Salt Lake City’s Ballpark neighborhood.

07/16/2025

What: Pie & Beer Day 2024 — the world’s largest assemblage of pie and beer, featuring 21 local breweries paired with 21 bakeries for one-of-a-kind flavor pairings. Over 8000 slices of pie, craft cider and beer tastings, DJ spinning from the press box, and a full-on neighborhood kickball game happening right on the field.

When: Thursday, July 24th from 2–9 PM

Where: Old Smith’s Ballpark, Salt Lake City

Why: A benefit for the Ballpark Action Team — supporting grassroots community revitalization and neighborhood improvement efforts around the stadium.

How Much: $5 General Admission / $30 Pie Pass
Tickets available at the door
Kids 12 & under FREE

Extras:
This year, we’ve got something for everyone — root beer, house-made ginger ale, and pizza for the kids, plus a lineup of local food trucks on deck for when the pie runs out (because it will). Family-friendly, all-ages approved, and designed to bring the whole neighborhood together.

Who’s In:
Epic Brewing Co, Fillings and Emulsions, Fisher Brewing Co, Les Madeleines, Helper Beer, Bar X, Hopkins Brewing Co, Beer Bar, Level Crossing Brewing Co, Cucina, Moab Brewery, Tailgate Tavern, Mountain West Hard Cider, Stein Erickson Lodge, Ogden Beer Co, Slackwater, O-Town, HK Brewing, Pago, Sugar House Station, RoHa Brewing Project, LUX, Roosters Brewing Co, Union Grill, Salt Fire Brewing Co, Solitude, Salt Lake Brewing Co, SLCCB Pub, Scion Cider, Eggs In The City, Shades Brewing, Picnic, Thieves Guild Cidery, Vosen’s, Uinta Brewing, SLC Goat Head, UTOG Brewing, Lucky 13, Fiddlers, Wasatch, Copper Onion, Second Summit, Leavitt Bread, and Publik.

Often imitated, never replicated—this is the original Pie & Beer Day party. Come for the pie. Stay for the people.
Please, no handcarts.

07/16/2025

Volunteers Needed! We are looking for folks to help with the 12th Annual Official Pie and Beer Day Thursday, July 24th, at the SMITH'S BALLPARK. A portion of this year's event proceeds will support the Ballpark Action Team's advocacy work for the Ballpark Neighborhood and surrounding communities. This year, we're proud to announce that we have 20 of the state's finest breweries paired with 20 of Utah's greatest kitchens and bakeries for an incredible lineup of Pie & Beer pairings. We need a few Pie-and-Beer-loving volunteers to help make the day run smoothly! Primarily we're looking for a few folks to serve Pie. We also need a few to help with the small "whatevers," such as moving ice, selling tickets, scanning IDs, cleanup, and crowd control. Confirmed volunteers must be 21+ for this event. All volunteers will receive a free t-shirt. Thank you for generously donating your time and talents for this year's event!WE NEED VOLUNTEERS : https://docs.google.com/forms/d/e/1FAIpQLSfH800FAZwBO0WSPaLRmqxly8njsnpm9mDKrv_rOzCXm7U5hQ/viewform

07/07/2025

🥧+🍺

07/01/2025

…. Its coming

06/27/2025

JUST GOT OUR
PUBLIC CONSENT !
LIQUOR LICENSE
UP NEXT !

06/11/2025

Pie and Beer Day Festival 2025
July 24 | Ballpark Stadium | Salt Lake City
Pie and Beer Day: The Other Holiday for the Rest of Us

In Utah, July 24th is Pioneer Day. But for many, it feels like a celebration they’re not part of.

Pie and Beer Day is the remix—irreverent, inclusive, and built on local flavor. A holiday for the rest of us.

It didn’t start as a big event. For years, it was a quiet, tongue-in-cheek tradition—a backyard rebellion whispered on porches and posted in jest. People who didn’t feel represented by Pioneer Day still wanted to gather, raise a glass, and celebrate where they were from, or who they’d become.

In 2014, Brad Wheeler made it official. He organized the first large-scale Pie and Beer Day pairing event, inviting local breweries and bakeries to team up and bring something real to the table. It was fun, it was flavorful, and it caught fire. The New York Times covered it. The Associated Press picked it up. A counter-holiday was born.

At its peak: 24 breweries, 24 bakeries, and thousands of slices of pie—apple, lemon, peach, pork, beef, pizza, Frito, ice cream— sweet & savory. All paired with local craft beer—some of it brewed especially for the holiday. It’s not just fun. It’s a community.

This year, we’re leveling up.

We’re moving to Ballpark Stadium, one of Salt Lake City’s most creative and underserved neighborhoods. With support from Cornerstone Productions, we’re planning a full day of celebration—custom pie and beer pairings, local food, neighborhood activities, and a drone show to end the night.

But it’s more than a party. It’s a fundraiser.

Proceeds support the Ballpark Action Team, working to reimagine the stadium as a hub for art, culture, green space, and small business. The neighborhood faces food insecurity, underinvestment, and a life expectancy nearly seven years below the city average. But it’s also full of fierce, proud, talented people who are ready to help it reach its full potential.

Here’s what we need: We’re signing up breweries now—and we’re looking for restaurants, bakeries, and chefs to create custom pie and beer pairings. We’ll match you with a brewery. You’ll provide 400 small servings of pie—either 25 pies cut into sixteenths, sheet tray slices, hand pies, or whatever fits your style.

Nicholas & Co. is generously offering $100 in ingredients to participating food partners.

If you’re a local chef, restaurateur, baker, or small business owner who believes in building community while doing good work—this is for you. Please join us. You can message us directly here on Facebook to get involved.

It’s not just a party.
It’s a plate of pie, a flight of beers, and a point of pride.