A Priori

A Priori Specialty Foods Importing & Distribution Importing and distribution of specialty foods to retailers, restaurants and other food service establishments.

It’s been a while since a chocolate stopped us in our tracks. Today we share our newest discovery , all the way from New...
04/30/2026

It’s been a while since a chocolate stopped us in our tracks. Today we share our newest discovery , all the way from New Zealand. 🍫

Founded by Johnty, whose passion for the culinary world started early, writing his first recipe at just 7 years old and dreaming of one day owning a restaurant.

Since launching in 2020 with six bean to bar bars, Lucid has grown into one of New Zealand’s most celebrated chocolate makers, earning recognition across five independent award competitions.

After analyzing cacao from around the world, Johnty focused on organic origins in Peru, highlighting the diversity and complexity this exceptional cacao can offer. Every bean is thoughtfully selected from farms that prioritize environmental harmony and ethical care for workers.

From there, Lucid brings a refined approach to unlock the full expression of each bean. The result is chocolate layered with distinct textures, aromas, and truly unique flavor profiles. Each piece is amazing!!

Every detail matters. From organic ingredients to recyclable packaging and composting practices that give back to their own orchard, Lucid is creating chocolate with intention at every step.

We are proud to be the first to bring Lucid Chocolatier to the US. You can now experience it for yourself at A Priori! 🍫

04/29/2026

At our latest Virtual Hang, we brought together two masters of their craft, and .🍖🧀

From origin stories to what’s next, they shared the why behind their work, the depth of their sourcing, and the nuance behind every bite.

Connecting our community to the people, places, and products shaping the future of food.🧀🍖👏🏼

For 20 consecutive years, we’ve had the honor of introducing you to true artisans, one story (and bite) at a time.We bel...
04/24/2026

For 20 consecutive years, we’ve had the honor of introducing you to true artisans, one story (and bite) at a time.

We believe great food begins with passionate people: artisans deeply committed to their craft and how it’s made. That commitment naturally gives rise to land stewardship, transparency, the ethical treatment of all involved, and a community that values it.

Sharing this mission with you is at the core of what we do. Thank you for being our people. Here’s to 20 more. Saluti!

04/15/2026

This box has always carried something meaningful inside, now it tells more of our story on the outside too.

A small detail, but one that reflects the evolution of A Priori and everything we continue building.

04/13/2026

We exist to bridge the gap between small, highly skilled producers and the market, creating systems that allow them to grow without ever compromising their craft.

Every element of our brand is rooted in that mission.

From specialty chocolate made with ethically sourced cacao, to tinned fish from responsible fisheries, to bitters crafted with organic, thoughtfully selected ingredients. Each product reflects a commitment to quality, integrity, and the hands that make it.

The table of ingredients represents something just as important, the act of gathering. Sharing a meal, telling stories, and creating connection through food and craft.

And the horse, a modern pack mule, symbolizes the journey. Carrying these goods across distances, from makers around the world to the shelves of those who value them.

04/09/2026

Every order that leaves our warehouse has been vetted before it ever got here.

Curated. Blind tasted. Sourced. Approved.

Then packed with the same care it took to make it. This is what we do, and we’ve been doing it since 2006.

Wholesale inquiries open.

If you’ve received a shipment from us recently, you may have noticed. We’ve changed. 😏 This year marks 20 years of A Pri...
04/08/2026

If you’ve received a shipment from us recently, you may have noticed. We’ve changed. 😏

This year marks 20 years of A Priori, arriving alongside the Year of the Horse (how fitting!). Still driven. Still steadfast. Still willing to go to the ends of the world in pursuit of the exceptional.

A refined logo. New packaging. A new website.

What hasn’t changed: our conviction, uncompromising standards, blind tastings, and an obsession with craft.

The standard hasn’t changed — just the way it shows up.

03/21/2026

A little look inside our latest virtual hang with national brands!

One of our favorite ways to connect with our wholesale community is by creating space to taste, learn, and hear directly from the people behind the products.

This session featured beautiful herbs and teas from .herbs and sustainably sourced tinned fish from , with conversations around origin, sustainability, and the passion behind every product 🌿🐟

We send tasting boxes ahead of time so participants can experience everything together, wherever they are.

Such a fun way to learn, connect, and discover something new. Interested in joining future hangs or becoming part of our wholesale program?

Visit our website to learn more ✨

🥇 SOFI GOLD x2 🥇We are beyond proud and thrilled to share that we won not one, but TWO Gold sofi awards at ceremony. ✨ ...
01/16/2026

🥇 SOFI GOLD x2 🥇

We are beyond proud and thrilled to share that we won not one, but TWO Gold sofi awards at ceremony. ✨

🍫 Caputo’s Wild Juruá 70% by Luisa Abram — Chocolate
🐟 Gueyu Mar Chargrilled Sardine Loins — Seafood

We’ve admired and worked hard to uplift these true artisans for years. Seeing .cacau honored at this level means everything — to us and to them. This Gold celebrates wild ingredients, profound craft, and the people who dedicate their lives to doing things the right way.

The recognition comes after rigorous blind taste testing of over 2,000 products by the nation’s top specialty food professionals. Thank you to our producers, partners, and community for believing in true artisan food.

Address

314 West Broadway
Salt Lake City, UT
84101

Telephone

+18014190649

Website

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