Sensapure Flavors

Sensapure Flavors Here at Sensapure, we imagine, develop, and manufacture flavor systems for food, beverage, and nutrition companies across the globe.

Sensapure Flavors delivers best-in-class formulation, custom flavor creation, active ingredient masking, product development, consumer sensory evaluation, and everything else you need to scale your functional beverage brand. "Sensapure Flavors is a fast-paced, innovative, Salt Lake City-based flavor house with a dedicated team of nutrition industry veterans, exceptional flavorists / flavor chemist

s, and product development / applications experts. Our superpowers include being able to make even the most aggressive active ingredients and restrictive sweetening requirements taste amazing. Before becoming a stand alone flavor house in 2017, Sensapure began as the flavor applications department for one of the largest manufacturers of nutritional supplements in the country. Working with leading sports nutrition brands to customize and innovate their products, the Sensapure Flavors team delivered category leading results time and time again. Today, Sensapure creates custom flavor systems for a variety of powerhouse manufacturers and functional food brands. Flavor Technology plus Applications Experience — that’s Sensapure.”

06/04/2026

Not the season for hot cocoa?
Tis, actually.
Smart brands like ProSupps know that in order to have a product in stores by the start of a season, they need to start formulating 6-8 months in advance. And even then, the timeline can be tight. Since changing the base's cocoa ratio can cause stability issues and months of extra shelf life testing, our formulators looked for creative and delicious solutions to increasing richness in this hot cocoa. Can complex issues like this be solved in one iteration? Probably not.
But when you bring your R&D to Sensapure, they can be solved in one day.

Ready to start working on your winter or spring product lines? Contact us today: https://www.sensapure.com/about/contact

05/27/2026

These days, consumers don't want protein.
They simply expect it.
But 'simple' has nothing to do with it.

Protein is a complicated science. Dodging bitterness, chalkiness, and precipitation is only the beginning; because when you start playing with different protein sources vs different maskers/sweeteners/flavors, you've just started playing 3D chess.

Good thing Sensapure has our own self-proclaimed "Protein Barista."

As Sensapure's Powdered Applications Lab Manager, Jason Braithwaite is an expert in all powdered formulations. Especially protein. He's seen it all, from standard proteins like plant, whey, clear, fermented, etc, to revolutionary new proteins from thin air. When it comes to navigating the complexity of masking bitterness, overcoming mouthfeel, or compensating for the changes from heat treatment, Jason isn't just Sensapure's protein barista—he's the protein barista for your next project.

Watch the full 4th episode of Formulators Unfiltered to learn all about the latest innovation in powder applications:
https://www.sensapure.com/powder-innovation

Or, read the research here:
https://www.sensapure.com/formulation/research/innovation-in-powder-applications

6 fun facts about protein:
- Protein can completely change flavor perception — Many proteins naturally add bitterness, chalkiness, dryness, or “cooked” notes—especially plant proteins.
- Whey and plant proteins behave VERY differently — Whey tends to be smoother and more neutral, while pea, rice, and soy proteins often require heavier flavor masking.
- More protein ≠ better texture — High protein levels can make beverages thick, gritty, or overly viscous surprisingly fast.
- Heat processing changes protein behavior — Pasteurization and UHT can denature proteins, causing separation, sedimentation, or texture changes over shelf life.
- Protein impacts sweetness perception — Some proteins suppress sweetness, meaning formulators often need to rebalance sweetener systems.
- Chocolate is popular partly because it hides protein flaws well — Cocoa naturally masks bitterness and off-notes better than many fruit flavors.

Day 1 of was a hit! If you had a chance to see Jeff Reynolds’ masterclass on scaling your , you know growth takes a l...
05/22/2026

Day 1 of was a hit! If you had a chance to see Jeff Reynolds’ masterclass on scaling your , you know growth takes a lot more than a great idea.
https://www.sensapure.com/functional-beverage/scaling-functional-beverage-brands

From formulation and flavor systems to manufacturing strategy and retailer readiness, scaling successfully means building a product—and a business—that can actually sustain momentum.

Huge thanks to everyone who came out, asked questions, and shared what they’re building. Excited for Day 2!

We’re proud to share that Sensapure founder Jeff Reynolds has been named a finalist for the Entrepreneur Of The Year® 20...
05/19/2026

We’re proud to share that Sensapure founder Jeff Reynolds has been named a finalist for the Entrepreneur Of The Year® 2026 Mountain West Award from EY.

https://www.sensapure.com/about/entrepreneur-of-the-year-2026-finalist

Jeff started Sensapure in 2017 with a simple belief: brands in the and space deserved a better partner—one that understood flavor, formulation, manufacturing, and what it actually takes to scale.

Since then, we’ve grown from a small startup into a team across Salt Lake City and Lehi, Utah. Along the way, we’ve helped commercialize thousands of flavors and worked with brands building some incredible products.

Thanks to all of who made this possible!

05/13/2026

Bartenders can make an espresso martini in a minute.

But when you need it 1. in a shelf-stable can, 2. craveable & unique, and 3. ready to launch at the 2026 ...
..4 months go by faster than a minute.

January to April wasn't much time, but Sensapure is always up for a challenge. Thanks to Robin Thicke (the Grammy-nominated songwriter famous for his Diamond-certified hit "Blurred Lines"), his determination to launch Mimá, and his frequent in-person visits to Sensapure, we were able to flavor the (and several other future martinis) for Mimá's big launch at The Beverage Forum.

While Sensapure made formulating a canned espresso martini look easy, balancing all the aspects—coffee bitterness, alcohol burn, creaminess, sweetness, texture, shelf life, and flavor stability—took more than 1 or 2 iterations to perfect. That's why Robin's frequent visits to Sensapure made all the difference. By tasting, giving feedback, and seeing improvements in real time, he was able to nail down the flavor in a few days. Cutting out months of shipping samples gave Robin more time to focus on other launch details, like supply chains, packaging, and pilot tests.

That's what allowed Mimá to launch in only 4 months.

Ready to speed up your next launch? Let us know!
https://www.sensapure.com/about/contact

As a proud sponsor of , Sensapure is excited to announce our masterclass on Thursday, May 21! With 25 years of industry...
05/12/2026

As a proud sponsor of , Sensapure is excited to announce our masterclass on Thursday, May 21! With 25 years of industry experience, Jeff Reynolds will dive into the details of how to successfully scale your brand, including where brands stall, what retail actually requires, and how to build the operational “engine” behind sustainable growth.

If you've created an amazing functional RTM or RTD and have consumers clamoring for more, this masterclass will guide you through the steps of how to go from DTC traction to mass retail ex*****on.

From formulation ownership to supply chain flexibility and consistency at scale, you’ll learn the critical decisions that separate brands that break through from those that plateau. If you’re gaining traction and thinking about retail, this session will help you understand what it truly takes to get there—and win.

We can't wait to see you there!
🗓 May 21, 2:45-3:30pm
📍 The Salt Palace Convention Center
100 S W Temple St, Salt Lake City, UT 84101
👨🏻‍💼 About the Presenter:
Jeff Reynolds is the Founder and CEO of Sensapure Flavors, a Utah-based flavor house built specifically for active lifestyle, sports nutrition, functional beverages, and beverage brands. Sensapure helps scaling brands develop better-tasting products, own their flavor and formulation intellectual property, and grow without being bottlenecked by a single manufacturer or supply chain relationship.
Sensapure was created to solve a problem Jeff saw repeatedly in the nutrition industry: most flavor houses can make great flavors, but few understand how those flavors perform inside aggressive functional formulations. Pre-workouts, protein powders, hydration products, energy systems, RTD beverages, and other active lifestyle products often contain ingredients that are bitter, salty, metallic, earthy, or otherwise difficult to flavor. That disconnect can cost brands time, money, launch momentum, and repeat purchase.
Under Jeff’s leadership, Sensapure combines flavor chemistry, application expertise, sensory evaluation, product development, flavor matching, masking technologies, and in-house production to help brands create outstanding products in weeks, not months. The company began as the flavor applications department for a major nutritional supplement manufacturer before being spun off as a standalone flavor house in 2017.
Today, Sensapure supports leading brands and qualified contract manufacturers with custom liquid, powdered, spray-dried, extract, emulsion, natural, organic-compliant, non-GMO, kosher, halal, and masking flavor systems for hard-to-flavor applications. Sensapure has been named #20 on the Utah Business Fast 50, but Jeff measures success by the brands Sensapure helps grow—companies that move from emerging challengers to category leaders with products they control.

05/06/2026

: part 3
This Mother's Day series is all about "Don't Pick an Ingredient: Pick a Moment." But when that moment is exercise and the list of relevant ingredients is well-known (pre-workout, intra-workout, post-workout, electrolytes, protein), then you should just pick an ingredient, right?

Wrong.

'Active lifestyle' as a target demographic is too vague. Busy moms, college kids, focused professionals, even seniors often fit exercise into their day. The perfect ingredient for one active lifestyle demographic is completely disastrous for another.

Knowing when (and why) your consumer exercises is vital to picking the right blend of active ingredients.

For example, pre-workout caffeine is a perfect choice for gym bros who exercise in the morning, but a terrible choice for evening exercisers or low-caffeine consumers. Intra-workout means nothing to casual exercisers, and post-workout protein or electrolytes are now more commonly paired with secondary ingredients. Which ingredients? That depends on your consumer and their needs.

Take this mom. She fits in a morning jog when she can, then jumps to answering work emails and making lunch for her little girl. Does she want a protein shake that could double as lunch? Or does she need hydration + light energy for the afternoon ahead? Or is she focused on GLP-1 recovery?

You know your market—on paper, at least. But have you walked a mile in their shoes? Taking the time to truly understand their needs is what sets the billion-dollar brands apart. If you need a hand, let us know: we've formulated for more demographics than we can list: https://www.sensapure.com/formulation/persona-driven-product-development

!

05/05/2026

: part 2

Sensapure Flavors is celebrating Mother's Day all week by exploring different moments in a mom's life. What drink does she need to get going in the morning? What drink can she enjoy while stuck in traffic? Questions like these are the key to understanding your consumers, and specifically, their habits.

Because if you can make a product that aligns perfectly with your consumers' habits, your will become a daily staple.

A daily necessity.

So, traffic. What does an active-lifestyle mom want while stuck in traffic? What does a focused professional want? Or an active senior? Traffic is a common moment among all demographics, making it the perfect moment to formulate for. Does your consumer want vitamins to start their day right? Or electrolytes + recovery as they drive away from the gym? Or meal replacement during a long commute? Whatever your target demographic wants, delicious flavor is undoubtedly high on their checklist.

If you want your product to become their daily habit, anyway.

Check out 8 other common demographics here! https://www.sensapure.com/formulation/persona-driven-product-development Whoever you're formulating for, Sensapure is here to help you find their moment and design the perfect product for them.

!

Address

1945 S, Fremont Drive
Salt Lake City, UT
84104

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18014564284

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