Isa Beefmasters

03/10/2026

I enjoyed joining the American Cattlemen podcast, talking all things cattle and Beefmasters!

02/27/2026

My dad sold the first semen into Southern Africa (was smuggled into SA from then-Rhodesia) in the 1970’s. Pretty amazing that our family has been working on this project for so many years and generations.

🐂 Long before the Beefmaster set foot in South Africa in the 1970s, its story began in the tough landscapes of Texas, USA — during one of the most challenging economic periods in history.

In 1908, innovative cattleman Ed Lasater began using Brahman bulls on his European-type cattle. By blending Bos ta**us with Bos indicus, he laid the foundation for what would become the Beefmaster breed.

After Ed’s passing in 1930, his 20-year-old son, Tom Lasater, took over the struggling family operation during the Great Depression. With limited resources, he made a bold decision: cross the best bulls from one herd with the cows of another — creating a powerful three-way cross (Brahman × Hereford × Shorthorn).

The results? Cattle that outperformed both parent groups — more fertile, more adaptable, and more profitable.

In 1954, the United States Department of Agriculture officially recognised the Beefmaster — making it the first true American three-breed composite to be registered as a breed.

From the harsh conditions of South Texas to the diverse environments of South Africa, the Beefmaster was built on resilience, function, and economic sense.

That legacy still drives Beefmaster SA today. 💪🔥
•
•
•

02/25/2026

We are excited to announce our retail display inside Company Printing at 3419 Knickerbocker Road is fully operational! You can now select individual cuts of the same ranch-raised, all-natural Beefmaster beef you've come to love! Our online store can be found in the link below. You can make your selections, and we'll have it ready for pickup. Come see us!

https://app.barn2door.com/lbarbeef/all

02/20/2026

Way to go Autumn!!

02/14/2026

This week we worked our yearling bulls that will sell this fall. We run them in big, rough country to develop structure and athleticism. We don’t push them nutritionally at this critical development stage, so they can provide many years of heavy service for our customers. The roundup is done by helicopter to insure we find them all. Chute-side, we take yearling weight and scrotal measurement, administer vaccinations and sonogram carcass scans. Donnie Robertson scans around 400 yearlings for us annually. Isa Beefmasters adopted the technology when it first came available in the 1980's and have scanned tens of thousands over the decades. As a selection tool, it has played a critical role in making the L Bar herd the carcass leader in the Beefmaster breed. If you'd like to learn more about what L Bar bulls can do for your feeder calves, check out this article:
https://isabeefmasters.com/articles_post/beefmasters-grading-94-choice-silences-critics/
Join us October 3rd for our 65th Beefmaster Bull Sale.

02/04/2026

We hope to see you at CattleCon 2026 this week in Nasvhille! Stop by Booth 2403 and find out what Beefmasters can do for your operation. Plus you won’t want to miss our (in)famous giveaways!

01/24/2026

01/24/2026

Beefmasters scored a big win in a new USDA study, ranking at the top for generating heterosis, or hybrid vigor. The economic impact of these findings is significant! Find out what other critical traits Beefmasters dominated in the latest edition of our Isa Informer.

https://isabeefmasters.com/wp-content/uploads/2026/01/Isa_Informer_Winter-2026.pdf

01/01/2026

Wishing you a year full of beautiful sunrises, gentle rains, plentiful green grass and a bumper calf crop. ✨

12/24/2025

❄️ Wishing you a joyful Christmas and an amazing 2026! ❄️

12/09/2025

CHRISTMAS SALE!

We’re tipping our hat to the gift-giving season with a little holiday deal - 20% off all merch in the store! From hats, shirts, and promotional gear to our tried-and-true collection of ranch reads, we’ve got all the gifts and stocking stuffers you need to make this Christmas special. Use code "holiday20" at checkout before 12/31/25 to take advantage of the savings! As always, we offer free shipping on orders of $40 or more.

https://isabeefmasters.com/store/

Once your stockings are stuffed and gifts wrapped, head on over to the beef page to jump on even more savings - 20% off our Christmas Beef Packages and 10% off quarters, halves, and wholes! Deposits due by 12/31/25 - reserve yours today!

Merry Christmas from our outfit to yours!

11/28/2025

Ranch-raised Beefmaster beef from the Lasaters, who founded the breed. Frozen in quarters, halves and wholes. Grass-developed, grain-finished. All natural—meaning no hormones, antibiotics, additives or insecticides. Wholesome, delicious and economical!