Fierce & Kind Spirits

Directions Website Contact the business

Fierce & Kind Spirits Fierce & Kind is a San Diego-based purpose- driven spirits company.

04/27/2026

Our latest batch of Straight Bourbon Whiskey has been released. It’s now 4 years, six months old, and we love the way it is aging. The depth of caramel notes, the clean spicy warm finish, and the trademark Fierce & Kind smooth and approachable pour are even better than ever.

Because we use non-GMO, pesticide-free grains that are sourced from the farm on the distillery in North Carolina, and from family farms around the distillery, and we pull from only the heart of the distillate, we have no need for additives. Each batch will always have its own subtly unique notes - and that’s how we like it. We choose nature over flavor profiling.

So if you haven’t tasted in awhile, we highly recommend giving this beauty a try.

04/23/2026

Growing up the coast!

Founders Basem & Cyndi are taking F&K on the road! Bringing our first deliveries to Northern Cal - and hitting the streets to find a few new partners along the way.

They promised to keep us posted on the journey - stay tuned!

03/08/2026

Fierce when it matters.
Kind when it counts.
Strength lives in both.

To all the amazing women out there, including the women who love whiskey…

Happy International Women’s Day. 🥃

Photos via Foundation / Modern Face of Whisky library.

02/27/2026

San Diego! It’s time to vote for all your favorites! Fierce & Kind has been nominated for Best Local Vodka and Best Local Whiskey (2025 Winner!) We’d love your support and your vote!! See our link in bio and vote for all your favorite local businesses!

02/26/2026

It’s not the most glamorous part of the job, but it’s one of our favorites. And, we know it works - our data tells us. We often sell out of product before the event ends, and the more time we spend in a store, the more product movement we see when we’re not there. So we keep showing up to give away free samples of our award-winning spirits!

(If you live in OC or LA and would like to become part of our demo team, DM us!! )

Our upcoming store events:
Thursday 2/26 4-7
Bubbles, Mission Hills
The Bottle House, South Park

Friday, 2/27 3-6
Pavilions, Mission Hills

Friday, 3/6
Total Wine Redlands 12-3
Total Wine Rancho Cucamonga 4-7

Saturday, 3/7
Whole Foods Redondo Beach 12-3
Total Wine Long Beach 4-7

Wednesday, 3/11
Whole Foods Burbank

Thursday, 3/12
Pavilions, Mission Hills

02/13/2026

❤️ Six months after we met, we did what any reasonable couple would do…

We started a spirits company. 🥃❤️

Apparently when you know, you know.
About the person.
And about the pour.

From our first date to our first barrel, Fierce & Kind was born out of the same spark that still keeps us reaching for each other and a second glass. Smooth. Bold. Worth savoring. Some things just get better when you take your time.

So this Valentine’s Day, we’re raising a glass to love stories that linger. The ones that start with a spark and turn into something bigger than you imagined.

Tell us yours.
How did you meet? When did you know?
What’s the “first sip” moment you’ll never forget?

Share your love story below and tag it with . We’ll be over here, still each other’s favorite after every pour. ❤️🥃

Address

629 Kettner Blvd
San Diego, CA
92101

Website

Alerts

Be the first to know and let us send you an email when Fierce & Kind Spirits posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Fierce & Kind Spirits:

Shortcuts

Share

Category