SommCon

04/07/2026

Who you’re in the room with really shapes the conversation.

At SommCon, people aren’t just there to taste - they’re actively building and evolving beverage programs.

You’ll find buyers, operators, importers, winemakers, educators, media, and community leaders all in the mix. And more than half influence purchasing decisions.

Across both coasts, that leads to more thoughtful, real-world conversations.

SommCon DC starts this Sunday. Will we see you there? 👉 Details in bio.

04/02/2026

Who you’ll learn from at SommCon DC.

Buyers, operators, educators, brand leaders, and the people building community within the beverage industry. 🤝

Across sessions and tastings, the focus is on how the industry is actually evolving:

✔️ What’s gaining traction
✔️ How programs are adapting
✔️ Where consumer preferences are shifting
✔️ How careers and paths are taking shape

Alongside:

✔️ Regional and varietal deep dives
✔️ Tasting-driven learning
✔️ Conversations that extend beyond the glass

Full speaker lineup is live via link in bio.

03/31/2026

DC wine community, who’s coming through?

Be sure to register in advance - it’s complimentary for qualified trade.

DM us and we’re happy to send you the link to sign up!

01/22/2026

Conference registration is now open - at the best rates we're offering for both regions!

Sneak a peek at this year's education tracks, plus what's new at the Conference & Beverage Expo. (Hint: It's designed to educate buyers on protecting margins and driving smarter performance. ✅)

Learn more below.

SommCon opens registration for 2026 Conference & Beverage Expo season - marking the full return of SommCon DC alongside the San Diego event.

12/31/2025

We’re raising a glass to all of you - the movers, shakers, dreamers, doers, innovators, educators, and passionate people who make up the SommCon community and continue to propel our industry forward each and every day. 🥂

Happy New Year from your friends at SommCon!

We’re already looking ahead to the moments we’ll share together in 2026 - bringing the SommCon community together in Washington, D.C. and San Diego.

12/04/2025

Two coasts. Two opportunities to learn and level-up. SommCon is expanding to two cities in 2026! 👇

📍 SommCon DC | April 12–14, 2026 to Washington, D.C.
📍 SommCon San Diego | Nov 3–5, 2026 to San Diego, CA

Across both destinations, beverage professionals gather for three impactful days of education, tastings, certifications, and mentorship - all designed to elevate beverage programs, deepen expertise, strengthen relationships, discover emerging products, and explore what’s next in beverage.

Exhibit and brand partnership opportunities for both regions are now open, with the lowest rates we're offering available through December 31, 2025. Attendee registration launches in early 2026. Learn more 👉 sommconusa.com