SommCon

09/22/2026

Court of Master Sommeliers is joining SommCon San Diego as a partner and sponsor of the Profitability Bootcamp!

CMS-A has curated two sessions led by Emily Wines MS, bringing practical beverage business and management education to this year’s conference.
Attend either CMS-A-led session and receive an exclusive, limited-time $250 discount toward CMS-A’s three-part SommBIZ™ online program.

SommCon Conference & Beverage Expo
November 3–5 | Rancho Bernardo Inn | San Diego

👉 Sessions are included with a Full Conference Pass. Register before prices increase October 4: sommconusa.com/conference/

09/11/2026

Somm’s Picks: Sessions to get excited about 👇

We asked Jessie, our cellar captain and sommelier at one of San Diego’s leading restaurant groups, which SommCon sessions she has on her must-see list. Her picks are just a few of the conversations, tastings, and perspectives happening across the 2026 program.

CMS, Americas is sponsoring our Profitability Bootcamp, bringing new sessions focused on beverage management, profitability, and operational leadership to the program.

And that’s just one piece of the 2026 agenda, with practical education spanning tasting, regional exploration, beverage business, industry trends, professional development, and more.

Explore the full agenda in our bio.

📍SommCon San Diego
🗓️ November 3–5, 2026

09/08/2026

You voted. Now meet the official finalists for the 2026 SommCon Imprint Awards. 👉 https://sommconusa.com/imprint-awards/2026-imprint-awards-finalists/

Each finalist reflects the values that fuel our community - education, integrity, and a genuine commitment to moving the industry forward.

Winners will be announced at SommCon Conference & Beverage Expo, coming to San Diego this November. See you there!

09/04/2026

Service charges, tip pools, auto-gratuity, no-tip models - each come with trade-offs that can affect labor costs, staff retention, and the guest experience.

We're hosting a free webinar where Maxwell Park DC Owner & Operator, Brent Kroll, gives a real-world look at how these models work and what operators need to consider before making a change.

September 22 | 10:00 - 11:15 am (PST)
Register for free today: https://bit.ly/4x4pIG3

How Service Charge, Tip Pool & Pay Models Are Reshaping Hospitality Labor September 22, 2026 Free Webinar

08/19/2026

You nominated them. Now meet your official semifinalists for the 2026 SommCon Imprint Awards.

Public voting to determine finalists is now open through August 31. Link in bio to vote.

08/19/2026

FINAL HOURS at current registration rates! 🚨 SommCon San Diego reg prices increase tonight at midnight.

Find a home in our community while spending 3 full days immersed in programming built to strengthen your beverage program, sharpen your expertise, and grow your career.

Explore the agenda and register at 👉 https://sommconusa.com/conference/sommcon-san-diego-agenda/

08/14/2026

SommCon Beverage Expo is where the conversations happen that lead to smarter buying decisions, stronger relationships, and new opportunities across the industry.

One tasting floor that brings both sides of the industry together - buyers, beverage directors, somms, and retailers, with producers, distillers, and innovative beverage brands - to taste across categories, discover new products, and connect directly with the people behind them.

It’s where better beverage programs are built. ✅

👉 Brands: Learn more about exhibiting at https://sommconusa.com/exhibit/

👉 Buyers: Learn more about attending at https://sommconusa.com/expo/

The Beverage Expo is included with a Full Conference Pass, giving attendees extended access through the conference. Qualified buyers can also receive a complimentary pass to attend the trade tasting on Wednesday, November 4 from 4-6 PM.

04/07/2026

Who you’re in the room with really shapes the conversation.

At SommCon, people aren’t just there to taste - they’re actively building and evolving beverage programs.

You’ll find buyers, operators, importers, w**emakers, educators, media, and community leaders all in the mix. And more than half influence purchasing decisions.

Across both coasts, that leads to more thoughtful, real-world conversations.

SommCon DC starts this Sunday. Will we see you there? 👉 Details in bio.

04/02/2026

Who you’ll learn from at SommCon DC.

Buyers, operators, educators, brand leaders, and the people building community within the beverage industry. 🤝

Across sessions and tastings, the focus is on how the industry is actually evolving:

✔️ What’s gaining traction
✔️ How programs are adapting
✔️ Where consumer preferences are shifting
✔️ How careers and paths are taking shape

Alongside:

✔️ Regional and varietal deep dives
✔️ Tasting-driven learning
✔️ Conversations that extend beyond the glass

Full speaker lineup is live via link in bio.

03/31/2026

DC w**e community, who’s coming through?

Be sure to register in advance - it’s complimentary for qualified trade.

DM us and we’re happy to send you the link to sign up!