International Bulk Wine & Spirits Show

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International Bulk Wine & Spirits Show

Where Bulk and Private Label Business Happens

The International Bulk Wine and Spirits Show (IBWSS) aims to gather suppliers and buyers of bulk wine and spirits, private label, contract distilling/brewing, and contract winemaking from all over the world. It is an annual trade show and conference, open to trade professionals only, held in San Francisco, USA and London, UK.

● Who can exhibit at IBWSS?
- Wineries and Distilleries looking to sell

bulk wine/ spirits.
- Producers, suppliers, and negociants who offer contract manufacturing / private label programs.
- Importers/ Wineries/ Distilleries who have one-time excess stock to clear.
- Grape Growers/ Vintners Associations & Custom crush service providers.
- Bulk Logistics Partners, Contract Bottlers and Wine/ Spirits bottle label Designers.

● Who can attend the show?
- Wineries and Distilleries looking to meet up their demand.
- Importers, Retailers, and Distributors looking for private label programs.
- Negociants who are looking to meet the growers and producers from all over the world.

09/02/2026

🍸 IBWSS UK 2027 Speaker Spotlight: Claudia Carrozzi, President, UK Bartenders’ Guild

What does it take to build a beverage program that works at the highest level of hospitality?

Claudia Carrozzi, President of the UK Bartenders’ Guild, brings years of experience across beverage strategy, mixology, hospitality training and bar operations in luxury hospitality.

With experience shaping beverage programs across Cunard’s fleet, Claudia has worked at the intersection of guest experience, product development, service and innovation - including the growing role of no- and low-alcohol drinks.

At IBWSS UK 2027, she’ll bring that experience to the conversation, sharing the perspective of the people who turn beverages into experiences. From what guests are asking for to how beverage teams evaluate products, the hospitality side of the drinks industry is changing and suppliers need to understand what happens beyond the bottle.

📍 25–26 March 2027 | Christ Church Spitalfields, London

🔗 Register now: ibwssshowuk.com

09/01/2026

Live from the floor of IBWSS 2026. 🎙️

Sid Patel stopped Michael Salzer, VP of Private Label at Trinchero Family Estates, mid-floor for one of the most honest breakdowns of how private label business actually gets built.

Three things that landed:

Every retailer operates differently - some RFP to a collective supplier group, some are open to net-new categories, and the big clubs like Costco and Sam's are building and protecting their own IP entirely. There is no one-size-fits-all approach.

The three-tier distribution model is more fragmented today than it was five years ago. That fragmentation is both the challenge and the opening - relationships carry more weight now, not less.

And perhaps the most important line of the conversation: a supplier met a buyer at IBWSS last year. That handshake and that cup of coffee turned into a business opportunity, which turned into a second RFP, which is now growing into something bigger.

That is what this show floor is built around.

Watch the full interview 🎥

Want to be in the room where those conversations start? IBWSS UK 2027 is next.

🎟️ IBWSS 2027 is now open for pre-registration, book your pass via

📌 July 27–28, 2027 | South San Francisco, California

08/27/2026

What does a cruise buyer look for when sourcing millions of bottles a year?

At IBWSS 2026, we spoke with Chris Arora, Manager, Wine Operations at Celebrity Cruises, who shared a clear view of what matters when you are buying at scale.

He shared insights on:

🍷 What suppliers need to bring to the table
🍷 Why non-alcoholic is gaining ground on cruise lines
🍷 Why consistency and quality for the money matter at scale

🎥 Watch the full interview for more insights from a buyer shaping beverage experiences at sea.

🎟️ IBWSS 2027 is now open for pre-registration, book your pass via

📌 July 27–28, 2027 | South San Francisco, California

08/25/2026

🍷 IBWSS UK 2027 Speaker Spotlight: Emily Brighton MW, Head of Technical, North South Wines

Breaking into the UK market is one thing. Getting selected, staying listed, and building a long-term partnership with a UK importer is another conversation entirely.

Emily Brighton MW has sat on both sides of that table. As Head of Technical at North South Wines - one of the UK's leading importers, distributors, and the first in the country to earn B Corp certification - her days are spent evaluating wines through the lens of quality, value, sustainability, and what actually moves in retail and hospitality.

At IBWSS UK 2027, she'll bring that lens directly to producers. What UK importers are really looking for. How wines get selected. Where most supplier pitches fall short. And what it takes to build the kind of supply relationship that holds up over time in one of the world's most competitive wine markets.

For any producer with serious ambitions in the UK trade, this is the session to be in the room for.

🎙️ Emily Brighton MW
Head of Technical, North South Wines Ltd
IBWSS UK 2027 · 25–26 March · Christ Church Spitalfields, London

🔗 Register now: ibwssshowuk.com

08/24/2026

What does it take to turn a bulk spirit into a global brand? 🥃

For Craig Wallace, Whisky Creation Leader & Master Blender at Diageo, it starts long before the bottle reaches the market.

In our latest IBWSS interview, Craig shares lessons from working across India and China, covering everything from local consumer insight, cultural relevance and quality management to blending, consistency, innovation and scaling new whisky programmes.

His work at Yuntuo in Yunnan offers a particularly strong example of the approach: bringing global whisky expertise together with local terroir, culture and talent to build something genuinely Chinese.

For producers looking to take spirits into new markets, the takeaway is clear: global growth requires local understanding, technical discipline and consistency at scale.

And there’s more to come from Craig. He’ll be speaking at IBWSS UK in London on March 25–26, 2027, sharing his expertise with the global bulk wine and spirits community.

🥃 Read the full interview at the IBWSS blog.
🎟️ Planning to be in London? Get your IBWSS UK tickets - link in bio.

08/20/2026

Look back at International Bulk Wine & Spirits Show (IBWSS) 2026! 🍷✨

What an incredible couple of days in San Francisco! The energy on the floor was electric, real deals were getting done, and it was awesome bringing the whole bulk wine and spirits family together under one roof.

A huge thank you from the bottom of our hearts - on behalf of the whole IBWSS team, Sid Patel, and Malvika Patel - to all our amazing attendees, speakers, and exhibitors!

Special shoutout to industry leaders like Chris Arora, Jen Jackson, Ryan J. Pandl, Andrew Newton for sharing their time, insights, and positive vibes with us on camera.

We're so grateful for this tight-knit community, the great connections made, and everyone working together to shape the future of our industry.

We’re already counting down the days until next time.

See you all next year! 🥂🔥

08/19/2026

[IBWSS UK] - Announcing International Bulk Wine & Spirits Show (IBWSS) UK 2027 | The Business of Better Sourcing 🍷🥃

The UK’s only dedicated trade show for bulk wine, bulk spirits, private labels, and contract production is coming to London!

Join us on March 25–26, 2027, at Christ Church Spitalfields, London for two days focused on helping beverage buyers source better products, find trusted suppliers, and build stronger margins.

Ticket Options:
2-Day Expo Floor Pass (£29): Access to the trade expo floor from 11:00 AM to 4:00 PM both days.
2-Day Conference & Expo Pass (£99): Full access to all speaker keynotes starting at 9:00 AM plus entry to the expo floor.

📍 Location: Christ Church Spitalfields, Commercial St, London E1 6LY
📅 Dates: March 25–26, 2027

🔗 Get Your Ticket via link in bio.

08/17/2026

🚢 Straight from the IBWSS Conference Sessions: Streamlining Freight & Protecting Bulk Margins

Shipping and storage are huge cost drivers when scaling bulk wine and spirits programs.

In the Oyster Room, Stephan Marusczyk (Global Sea Logistics VinLog Development Manager) broke down how producers and buyers are optimizing freight, storage, and timing to cut risk and protect margins.

📸 Stay tuned for more post-event photos and session recaps! Plus, details on our upcoming UK and US 2027 shows will be dropping very soon.

08/14/2026

🥃 NEW RELEASE ALERT from IBWSS Sponsor Jackson Purchase Distillery!

Celebrating one year since launching their first consumer bourbon, our friends at Jackson Purchase Distillery are raising the bar with TWO brand-new expressions:

✨ Jackson Purchase Bottled in Bond
✨ Kentucky Select

Made in the heart of far Western Kentucky (Hickman, KY), these premium bourbons are shaped by local passion and exceptional craft:
🌾 Local Grains & Pure Limestone Water sourced directly from local farmers and aquifers.
🌾 Aged 4 Years in Western KY - warmer microclimates deliver a deeper, more mature taste profile.
🌾 Master Distiller Pedigree - crafted by Craig Beam (7th-Gen Distiller & KY Bourbon Hall of Fame Inductee) and career distiller Terry Ballard.

Where to find them:
• Kentucky Select is an exclusive Kentucky-only release!
• Bottled in Bond + flagship Select Batch can be ordered directly at jacksonpurchasebourbon.com

Cheers to Jackson Purchase Distillery on another major product milestone! 🥂

08/11/2026

🇨🇳 Global Spirits & Bulk Liquid Growth: Chinese Suppliers at IBWSS

🎯 Direct production deals and distilling expertise were brought to the IBWSS 2026 expo floor. Big solutions in bulk spirits, contract bottling, and private label wine were presented across Tables 25 through 30 by leading Guizhou suppliers -including Tanghua Wine Industry, Digital Intelligence Liquor Group, Guizhou Jingcheng Wine, Guizhou Jingtai Liquor, Guizhou Minzhijiang Liquor, and Guizhou Qianzui Wine Industry ( SHĀNG).

🙏 Sincere thanks and deep appreciation are extended to all the delegates who traveled all the way from China to San Francisco to exhibit at IBWSS 2026.

📸 More event photos, supplier showcases, and trade updates from IBWSS 2026 will be shared soon - stay tuned as global beverage buying is made simple.

Address

South San Francisco Conference Center, 255 South Airport Boulevard
San Francisco, CA
CA94080

Telephone

+18554811112

Website

https://ibwsshowuk.com/

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