Tequila Don Pilar

04/09/2026

Come hang out with Don Pilar & son Juan Carlos at San Francisco Tequila Shop tomorrow Friday from 4pm onwards. We’ll be hanging out with owner Moose and sampling our entire lineup of tequilas and giving away Don Pilar merchandise. Get two free Secreto sipping glasses with a purchase of a bottle of El Secreto.

If you haven’t been to SF Tequila Shop, it’s nestled in the Bernal Heights neighborhood and was recognized as one of “the nation’s best agave shops” by the SF Chronicle. It’s run by Amandip Singh Maalhi aka Moose. His collection of agave spirits is top notch.

04/03/2026

Don Pilar Meet-and-greet at San Francisco Tequila Shop next Friday, April 10.
Come hang out with Don Pilar, Juan Carlos at Moose’s tequila shop in Bernal Heights SF. We’ll be tasting all of our expressions including El Secreto. Grab a signed bottle.

03/10/2026

Join Don Pilar and the Tequila People at Stonies Taphouse in Salinas on Saturday for an aged tequila tasting, cocktails, bites and an agave presentation. Sample all of Don Pilar’s aged tequilas, including the newly released El Secreto.

Tix: https://www.eventbrite.com/e/pour-pulse-rest-to-refined-tickets-1984151813486?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=wsa&aff=ebdsshwebmobile

12/25/2025

Don Pilar wishes everyone a Feliz Navidad and a prosperous New Year. We are looking forward to launching our new private distillery and hoping you come visit us in the Jalisco Highlands.

12/13/2025

Join us tonight at Alma Tequileria in San Jose’s San Pedro Square from 5-7pm for Don Pilar cocktails and complementary samples of El Secreto de Don Pilar.

12/08/2025

Come hang out with us at Alma Tequileria in San Jose next Saturday as we sample some Don Pilar cocktails and try out the long-awaited special edition bottling - El Secreto.
Saturday, Dec. 13, 5-7pm
Alma Tequileria, San Perdro Square Market, San Jose

12/05/2025

Thanks for everyone that shared a glass of El Secreto last night with Don Pilar at Amigos Grill. No worries if you couldn’t make it, we’ll have another party soon, and you can swing by the restaurant any day for a one-on-one tasting.

12/01/2025

El Secreto de Don Pilar Release Party
Thursday, December 4th, 7pm - 9pm
Amigos Grill, 3130 Alpine Road, Portola Valley
$50 includes El Secreto sample, cocktails and appetizers.

11/11/2025

Can you keep a secret?
Don Pilar is releasing a new extra-añejo blend commerating his 75th birthday. Arriving in stores this winter.

10/09/2025

The Monterey Tequila Festival is coming up on Saturday October 18 ay the Hyatt Monterey. Grab your tickets and join us for a night of agave spirits and cultura Mexicana. Tix at montereytequilafestival.com

09/26/2025

Check out this news piece on Tommy’s Mexican & Julio Bermejo., “the Epicenter of Tequila in the US”. Thanks, Julio for including us in your shortlist of tequilas.

Tommy's Mexican Restaurant has been called the epicenter of tequila in the U.S., thanks to owner and conneisuer Julio Bermejo. Ryan Yamamoto reports.