03/06/2026
Why is our newsletter called the Wonder?
The answer begins more than a century ago with n Eastern European immigrant named Jacob Albert and a dry goods shop on Fourth Street in San Rafael.
Albert's shop was called The Wonder and he and his wife, Annie, lived above it. It became a local institution, affectionately referred to as "The People's Store" for its service to the community. As Albert's business grew, he eventually built the building across the street at 1132 4th St - the very space Hidden Splendor is now moving into to open its new brewery and pub, Excelsior.
That bit of local history inspired the name of our new newsletter, The Wonder, whose first issue went out today.
It tells the tale of Jacob Albert, the Wonder Store, and how his inspirational story connects directly to our new home.
Read all about it here: https://mailchi.mp/3a4e73811aac/the-wonder-begins?e=3caba0ae7c