Hei Ma

Hei Ma Small-batch Sichuan-style chili crisp made in West Sonoma County.

I had a lovely rainy day testing dumpling recipes for next weekend’s workshop at ! Swipe to see the resident baker who d...
04/12/2026

I had a lovely rainy day testing dumpling recipes for next weekend’s workshop at ! Swipe to see the resident baker who did not hold back judgment.

There are a few tickets left if you’d like to join us next Saturday from 10-1. We’re going to be making handmade wrappers using flour milled here in Sebastopol by , folding wontons, rolling up scallion pancakes with any extra dough, and feasting on our hard work with (obv) as much Hei Ma chili crisp as you want and special dipping sauce featuring Gold Ridge’s apple balsamic. It’ll all take place in the cutest cottage you’ve ever seen on an organic olive oil farm on a sunny day and I don’t think we can get better than that.

Link in stories 🔗

If you are still finishing your deviled eggs with a dusting of smoked paprika that’s very nice but we can do better.
04/06/2026

If you are still finishing your deviled eggs with a dusting of smoked paprika that’s very nice but we can do better.

I’m at today until 1:30pm! I won’t be back until 4/26 so come stock up on your (still non-spicy!!) magic beans etc. I d...
04/05/2026

I’m at today until 1:30pm! I won’t be back until 4/26 so come stock up on your (still non-spicy!!) magic beans etc. I didn’t finish my deviled eggs in time to post this morning despite my best efforts but just trust me, chili crisp tastes good on deviled eggs. Es la verdad. 🐣

You spoke, I listened.A lot of you have been asking for more heat in Magic Beans.So starting next batch, I’m tweaking th...
04/01/2026

You spoke, I listened.

A lot of you have been asking for more heat in Magic Beans.

So starting next batch, I’m tweaking the recipe for the first time since releasing this all-time farmers market favorite in 2022.

It’s gonna be SPICY from here on out.

Like, no longer breakfast-friendly spicy.
Like, maybe stop feeding this to your kids spicy.

🌶️🔥🌶️

If you love Magic Beans for what it is right now: savory, deeply flavorful, and actually mild from those sweet guajillo and ancho chiles… this is your last chance to stock up!

I’m serious. My yaaasss girl Hei Ma era means bold decisions, and this is one of them. Like I’ve been saying: giddyup, girls! Change is good! It’s called growth.

To celebrate, here’s 20% off our remaining inventory of Magic Beans. Use code BYEBYEBEANS 🥹

Offer good until the batch we made on Monday runs out, or until I am convinced this is a bad idea. Whatever comes first.

XOXO

03/18/2026

Wowwwwie, thank you all so much for shopping our Big Horse Birthday sale!! 🥹 We’ve got over 100 orders to pack and are feeling very very grateful for your support.

Shipping timeline: Spring club orders and all regular orders will ship by the end of this week. If your order includes a Main Squeeze pre-order, it will ship April 1st.

We’ll be at the this Sunday! If you brought us lemons, I have a jar of the Squeeze with your name on it 🍋🍋🍋

Thank you for all your birthday wishes. I am one lucky lady!!

03/13/2026

Another year around the sun for this Horse. I’ve got so much to be grateful for. Thank you for your support on this journey from Big Spoon Sauce Co. to Hei Ma!! This business would not be standing today without you.

Shipping is on me today! Use BIGHORSEBDAY at checkout 🔥🐎

03/10/2026

another solo prep day spent spiraling about the weaponization of ai but also, main squeeze!! 🍋🍋🍋

social media is really hard rn. link in bio

03/06/2026

coming in hott. 🍋

Club members, keep an eye on your inboxes. Not club members, maybe you should be club members.

03/05/2026

A Lunar New Year celebration to remember at !!

A dream menu and a dream team. Thank you to everyone who came to ring in the Year of the Fire Horse with us! This one is gonna be a banger.

📸:

02/19/2026

Instagram is in a very dumpling time of its life. Apropos, I am excited to announce that I will be leading a series of dumpling demonstrations in partnership with ! 🥟👏🏼

These workshops will be held in 6 different library locations throughout Sonoma County. I’ll show you how to make fresh wrappers at home, one or two of my favorite fillings, and a variety of folding methods. We’ll sample the finished dumplings along with our best-selling OG chili crisp and you’ll get recipes to take home!

All workshops are FREE. Registration is now open on the Sonoma Library website! Will drop a link in stories.

02/17/2026

And not just chili crisp rich.
Gung hay fat choy 🐎 🔥

02/13/2026

a blessed day to all
and to all
a scallion pancake egg sammy w green gems chili crisp

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208 Davis Street
Santa Rosa, CA
95401

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