SEFA

09/02/2026

A huge thank you to our 2026 Fall National Sales Conference Diamond Sponsors, Continental Refrigerator and Garland!

Your support helps make the NSC possible and gives SEFA sales professionals the opportunity to connect, learn and grow alongside some of the best in the foodservice equipment and supplies industry.

We’re grateful to have you helping us make Dallas an incredible experience. Thank you for investing in the continued growth of our Dealer sales teams!

09/02/2026

Somewhere along the way, the true DNA of steam has been lost.

In many modern kitchens, "steam" has become synonymous with combi ovens. But that isn't true steam in its pure form. Combi systems rely on convected water in a sealed cavity to create v***r. This v***r behaves entirely differently than true, pressurized steam—resulting in longer cook times, less efficient heat transfer, and inconsistent outcomes. Learn more on KitchenBiz featuring Southbend: https://loom.ly/ErkUzb0

08/31/2026

The National Sales Conference is going beyond the training room this year. 👏

Join us October 13–16 at The Westin Dallas Park Central for hands-on learning with 90+ expert trainers representing 47 leading manufacturer companies, plus two exciting NEW opportunities to experience equipment and innovation in action.

Before the conference officially begins, attendees will have the opportunity to visit Middleby Innovation Kitchens for an up-close look at 150+ kitchen solutions and the latest in foodservice equipment and technology. Then on Thursday, all Dealers will visit the Welbilt Experience Center for an immersive look at smart kitchen technology and real-world applications.

Add in team dinners, networking, SEFAPro credits and plenty of opportunities to learn from the best in the industry, and Dallas is shaping up to be a great week.

Ready for NSC? Register today!

08/27/2026

Have you shared SEFA’s latest Healthcare Foodservice publication with your customers yet?

This resource was created to give healthcare foodservice professionals useful ideas, trends and solutions they can put to work in their operations, while giving SEFA Dealers an easy, ready-to-share touchpoint for connecting with customers in this important market segment.

Share it on social media, include it in an email, send it directly to healthcare customers or use it as a conversation starter with prospects.

👉 Check it out and start sharing: https://heyzine.com/flip-book/3336b6950b.html

Your SEFA marketing resources are built to help you stay in front of customers. Make sure you’re putting them to work!

08/27/2026

As SEFA celebrates 40 years, we’re sharing stories from across the Dealer community about the relationships, opportunities and experiences that have shaped their journeys.

As a newer SEFA Dealer, Alex Bullard-Marshall shares what it meant to find a place that immediately felt like home. Hear how the relationships, shared ideas and sense of unity within SEFA have helped Aldevra expand into new markets and continue growing.

Watch Alex’s SEFA story:

08/25/2026

Designed for what's next. The Manitowoc Ice R290 portfolio pairs efficient refrigeration with an updated operating system designed to help reduce water consumption.

08/21/2026

Metro HotBlox™ delivers flexible crispy-or-moist holding, a compact footprint, and the freedom to hold food where you need it most.

Metro Foodservice

08/20/2026

When filtration is simple, it actually gets done. With Vulcan's QuickFry, filtering is fast and easy. In this quick guide, we cover how to filter a commercial deep fryer using Vulcan’s built-in filtration system, plus how to recognize when your oil truly needs to be changed. Watch the video to learn more! https://loom.ly/w0s8vWE

Welcome to Vulcan Quick Cuts! In Episode 4, we break down one of th...

08/19/2026

This customer’s average annual spend on disposable labels alone (at the conservative $8/roll rate) ranges from $2.48 million to $3.97 million annually. Transitioning to permanent in-mold labels completely eliminates this recurring supply expense. Learn more on KitchenBiz featuring CFS: https://loom.ly/weJztBQ

08/18/2026

In foodservice, every second matters, and so does having equipment your team can rely on.

The Amana® Commercial HDC High-Speed Oven is built to help operators keep service moving with the speed, consistency, and reliability today's kitchens demand. The HDC is designed to support heavy-duty operations that helps your team deliver. With an updated keypad, larger LED screen, and easier control, the HDC ensures dependable performance every shift.

Learn more here: https://loom.ly/Nker9F4

ACP, Inc.