SEFA

06/17/2026

🎓 SEFA Dealers — Your College Foodservice Publication is NOW LIVE! 🎓
Get ahead of the back-to-school rush with the latest insights on campus dining trends, equipment innovations, and solutions designed for the modern student. From multifunctional grab-and-go merchandisers to neurodivergent-friendly dining design, this issue covers it all.

📲 Distribute the College Foodservice publication to your customers now!
Take a peek inside here: https://loom.ly/7OHF0PU

Need a custom version with your logo? Reach out to [email protected] today!

06/16/2026

The heat is on! When summer hits, your customers need reliable refrigeration and ice, now.

Black Diamond’s commercial reach-in refrigerators and ice machines are in-stock, ready to ship same day!

Energy Star certified models available to help your customers cut operating costs.

06/15/2026

Create the kitchen of the future!

Engineered for every stage of your operation, Winholt foodservice solutions deliver durable equipment designed for seamless performance: https://loom.ly/TRL7WdQ

06/12/2026

As we reflect on SEFA's 40th Annual Partnership Conference, we're reminded of the incredible energy, collaboration, and commitment that define our community. From meaningful conversations to new opportunities and lasting connections, Scottsdale was a powerful showcase of what we can accomplish together.
Centered around our theme, The Future is Bright, the conference celebrated not only how far we've come over the past four decades, but also the exciting path ahead. Thank you to everyone who helped make this milestone event such a success. Take a moment to relive the highlights and experience the spirit of the conference through this special recap video: https://loom.ly/IYYajMA

This is "40th Annual Partnership Conference" by Holly Kapsalis on Vimeo, the home for high quality videos and the people who love them.

06/11/2026

One System. Endless Options. 🔧✨

Meet the Boos Steel Flexible Serving System — designed to simplify service, adapt to changing needs, and improve efficiency in every commercial kitchen.

✅ Integrated UL listed utilities help streamline installation and reduce coordination challenges.
✅ Modular, flexible design evolves with your operation.
✅ Built to save labor, maximize space, and keep service moving smoothly.

Every kitchen operates differently. The Flexible Serving System is designed to adjust with ease, work hard, and support efficient service day after day.

John Boos & Co.

06/08/2026

Precision Heat. Professional Results.

Meet the new Atosa USA Restaurant Series Thermostatic Griddles, the first lineup in our Restaurant Series, built for the demands of high-volume kitchens.

Heavy-duty 1" plate in your choice of polished steel or chrome.
Independent thermostatic control for every 12” section.
30,000 BTU per section, up to 150,000 BTU on the 60”.
Runs on natural gas or LP.
Available in 24", 36", 48" & 60”.

ETL listed, NSF compliant, and backed by a 1-year parts & labor warranty, with up to a full 5-year extended warranty available. Because Atosa has you covered.

Contact your local SEFA dealer or visit www.atosausa.com

06/05/2026

Smarter ice starts here: Manitowoc Ice expands its portfolio of natural refrigerant machines, paired with an updated operating system designed to reduce water waste.

06/03/2026

For more than 60 years, Everest Refrigeration has supported American foodservice operators by providing equipment designed to perform reliably in demanding environments. From small, family-owned establishments to high-volume commercial operations, Everest refrigerators and freezers have played a quiet but critical role in keeping food fresh and daily operations running smoothly. Learn more on KitchenBiz: https://loom.ly/33WHxTo

06/02/2026

Get Ready for game-changing performance🔥

We’re excited to share FilterQuick Intuition from Frymaster —built to reduce downtime, boost efficiency, and keep your kitchen moving.

05/29/2026

Score more culinary wins in your commercial kitchen with best-in-class connectionless steamers! The SmartSteam® Pro Connectionless Steamer from Groen combines speed and power in one reliable steam cooking equipment solution. But even with all that speed and power, there’s no lack of efficiency.

Versatile, efficient, and built for modern kitchens, the SmartSteam® Pro Connectionless steamer delivers powerful performance without the hassle of traditional maintenance.

https://www.youtube.com/watch?v=oxzpIjuf0W4