SEFA

10/16/2026

That's a wrap on the Fall 2026 National Sales Conference in Dallas!

What a fantastic conference filled with learning, collaboration, and connections! A huge thank you to all of our attendees for your enthusiasm and engagement, and to our manufacturer trainers for sharing your knowledge and expertise. Your participation is what makes the NSC such a valuable experience!

We'd also like to extend a special thank you to Chrane Foodservice Solutions, the Middleby Innovation Kitchens, and the Welbilt Inc. Experience Center for your incredible hospitality and for helping make this conference such a success!

And, of course, we're grateful for the support of our sponsors: Continental Refrigerator, Garland Commercial Ranges, Admiral Craft Equipment Corp, American Panel Corporation, Electrolux Professional, Everidge, InSinkErator, Krowne, Metro Foodservice, The Vollrath Company, L.L.C., CFS Brands, Imperial Commercial Cooking Equipment, Inc., Structural Concepts Corporation, Thunder Group, and Turbo Air Inc.

Thank you to everyone who helped make this Fall NSC one to remember. Wishing everyone safe travels home! ✈️

10/16/2026

Built for high-volume foodservice, the Amana® AMSO Microwave Steamer delivers fast, consistent results for bulk cooking and reheating. With a spacious 1.6 cu. ft. (45 L) cavity that accommodates two standard 4" deep full-size pans, the AMSO is ready to handle demanding service.

Ideal for schools and institutions, healthcare facilities, buffets, cafeterias, stadiums, supermarkets, and fast casual restaurants, the AMSO steams frozen, refrigerated, and fresh foods in minutes.

Learn more here: https://loom.ly/a8xC5SI

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10/15/2026

Total Kitchen Performance. Two Powerful Brands.

From cookline to cold storage, Admiral Craft has you covered. With Adcraft Smallwares and Black Diamond Equipment, you get a comprehensive lineup of dependable commercial foodservice products designed to perform where it matters most; in your kitchen.

We’re making it easier than ever to do business with us, too. Explore our new website, new catalogs, expanded product offerings, and growing network of sales reps ready to support you.

More solutions. More support. One trusted source for your commercial kitchen.

Adcraft + Black Diamond. Total Kitchen Performance.
Admiral Craft Equipment Corp

10/15/2026

Filter oil quickly with QuickFry! Discover how regular filtration keeps your food tasting exactly how it should, and how QuickFry helps.

Watch the video: https://loom.ly/zxMqwMU

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If you're frying breaded or in-bone products, loose sediment and mi...

10/14/2026

Helping ensure food is cooked right, every time! The Cooper-Atkins DPP400W Pen-Style Digital Pocket Thermometer delivers fast, accurate temperature readings in under six seconds, with a range of -40°F to 392°F. Compact, durable and IPX7 waterproof, it’s an essential tool for operators focused on food safety, operational efficiency, and delivering a consistent guest experience.

Watch the video: https://loom.ly/gNuAD5E

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Get precise temperature readings fast with the Cooper-Atkins DPP400...

10/13/2026

And we're off! The Fall 2026 National Sales Conference has officially kicked off in Dallas!

We're excited to bring together foodservice equipment and supplies professionals for hands-on training, fresh insights, and valuable connections. Here's to learning from the best, strengthening relationships, and sharpening the skills that drive success!

10/13/2026

Whether you're running high-volume favorites or a compact kitchen, Frymaster has a fryer built to match your menu, your space, and your workflow. For over 90 years, we've focused on three things: innovation, reliability, and efficiency, so operators can serve great food while saving time, oil, and energy.

Explore the full lineup at frymaster.com 👉 https://loom.ly/26YRMvU

Frymaster

10/12/2026

For high-volume kitchens, stepping away from the line to grab cold ingredients isn't just an inconvenience; it's a bottleneck. The Everest Refrigeration Chef Base puts refrigerated storage right under your heavy-duty cooking equipment, so fresh ingredients stay within reach through every rush. Learn more on KitchenBiz featuring Everest Refrigeration: https://loom.ly/g_CbhwM

10/09/2026

We’re proud to be a Platinum Sponsor of the SEFA National Sales Conference!

The American Panel Corporation team is looking forward to connecting with SEFA members and sharing our expertise on custom-built walk-in coolers and freezers, as well as advanced control and monitoring systems.

Join us for our training sessions to learn more about our walk-in solutions, the benefits of our IC and IC+ control and monitoring systems, and how APChill Cloud provides remote visibility into walk-in performance.

Be sure to stop by, meet our team, and discover how American Panel can support your next project!

We look forward to seeing everyone at the conference!

10/08/2026

As SEFA officially celebrates 40 years, Rachael Weaver reflects on the innovative mindset, strong relationships and shared commitment that have kept the organization moving forward for four decades.

She shares why SEFA’s strength comes from its Dealer community, its willingness to take thoughtful risks and the opportunities it creates for members to learn from one another, solve problems and grow together. Most importantly, she looks ahead with confidence in the people, purpose and community that will shape SEFA’s next chapter.

Watch video now.