10/25/2026
Can you enjoy a great cocktail without compromising your commitment to wellness?
In this episode of The Life Optimized Podcast with Steven Koeppel, friends and business partners Adrianna Baum and Lacey Boyett, the founders of Club 13, an innovative wellness focused cocktail mixer designed for people who want to enjoy life while making more thoughtful choices about what they consume. Watch full episode: https://youtube.com/?si=KO8GjhA9ap1sXXmz
Both Nutritional Therapy certified, Adrianna and Lacey created Club 13 to bring something different to the beverage industry. Made with real juice and a blend of 13 functional ingredients, including vitamins, minerals, and botanicals, Club 13 is low in sugar and calories and can be enjoyed with your favorite spirit, mixed into a refreshing mocktail, or simply on its own.
We discuss how their friendship evolved into a business partnership, what inspired the idea for Club 13, and the challenges of turning a concept into a finished product. From developing the formulation and creating the brand to navigating manufacturing, packaging, and launching a new business, Adrianna and Lacey share their experiences, lessons learned, and vision for the future.
We also explore the importance of balance, how confidence and priorities change with age, and why living a healthy lifestyle doesn’t have to mean giving up the things you enjoy.
Learn more about Club 13 at sipclub13.com.
The Life Optimized Podcast with Steven Koeppel is presented by & recorded at Thriver Wellness Supply