06/01/2024
HOW TO CREATE A BEVERAGE BRAND TO MITIGATE RISK
1. Identify market gaps and align your product with unmet needs.
2. Mitigate risks by creating your own in-home samples and formula and test with friends and family.
3. Develop a commercial beverage formula, leveraging resources like SipCraft. We do this for free.
4. Break down cost-per-can. Include can, ingredient, co-packing, shipping, and warehousing expenses. Yep, we also help with this.
5. Select a co-packer aligned with your needs, focusing on minimum order quantity, cost, and quality.
6. Utilize services like SipCraft to streamline ingredient sourcing and material procurement.
7. Design branding affordably through freelancer platforms like Upwork.
8. Collaborate with your co-packer to create benchtop samples for tasting before full-scale production.