Novarow Crumb Co.

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Novarow Crumb Co. Inspired by cozy homes, farmers market mornings, and a little everyday magic.
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Welcome to The Novarow Crumb Co. 🧺✨
A whimsical cottage bakery specializing in small-batch sourdough, cookies, cinnamon rolls, muffins, brownies, and seasonal sweet treats.

🍪💚 So apparently we started an entire bakery, built a community, and forgot one tiny detail…WE NEVER PROPERLY INTRODUCED...
10/23/2026

🍪💚 So apparently we started an entire bakery, built a community, and forgot one tiny detail…

WE NEVER PROPERLY INTRODUCED OURSELVES. 💀😂

In our defense, we've been a little busy making cinnamon rolls, raising tiny humans, wrestling farmers market tents, and keeping BellaDoughna alive.

So let's fix that!

👋 Hey, Crumb Crew! We're the Harps!

I'm Brylie — wife, mama, professional crumb maker, and the caffeine-fueled chaos coordinator behind Novarow Crumb Co.

Alongside me is my husband Charlie, our Chief Dough Security (because somebody has to keep the tent from flying away), and our two tiny executives, Nova and Rowan.

Yes, we have an entire imaginary corporate hierarchy. No, HR has not approved any of it. 😂

But beneath the butter and chaos is something incredibly special to me.

Baking has always been more than making something delicious. It's been a place of comfort, creativity, and healing.

When I rediscovered my love for baking, I also began reconnecting with a part of myself I thought I'd lost.

What started with a stubborn sourdough starter named BellaDoughna became a dream I couldn't stop chasing.

And I named that dream after my two greatest inspirations: Nova and Rowan. 💚

Novarow Crumb Co. is more than a bakery. It's a little piece of our family's heart that we get to share with yours.

Whether you've been here since the first loaf or just discovered us yesterday, thank you for being part of our beautifully chaotic adventure.

And if you're new, welcome to the Crumb Crew! You're officially a Crumblin. 🍪

Family-owned. Chaos-operated. Butter-funded. Sanity sold separately.

Now tell me, Crumblins — how long have you been hanging around this circus? Were you here for the first market, or are you new to the madness? 😂💚

10/21/2026

🦃🍂 THANKSGIVING JUST GOT A WHOLE LOT SWEETER, CRUMBLINS! 🍂🦃

The season of giving thanks, gathering around the table, and pretending we aren't already stressed about cooking for the entire family is officially upon us! 😂

And while I can't help you navigate the family drama or answer why Aunt Karen insists on bringing that one casserole every year...

I CAN TAKE SOME OF THE BAKING OFF YOUR PLATE! 💚

✨ INTRODUCING OUR THANKSGIVING HOLIDAY PACKAGES! ✨

This year, we're offering TWO ways to bring a little homemade magic to your holiday!

🥐 THE THANKSGIVING BREAKFAST PACKAGE

Because Thanksgiving morning should be spent watching the parade, sipping coffee, and enjoying your family... not covered in flour at 6 AM!

Featuring our homemade cinnamon rolls, muffins, and scones perfect for Thanksgiving morning OR a cozy, no-cooking-required breakfast the day after!

🥧 THE THANKSGIVING DINNER & DESSERT PACKAGE

Let us take care of the sweet stuff (and some of the bread stuff, too)!

From homemade sourdough dinner rolls, buttery croissants and sourdough loaves for those next day left over sandwiches to delicious holiday desserts, we're here to make your Thanksgiving table a little more magical!

🍁 HOLIDAY DESSERT OPTIONS INCLUDE:

🥧 Apple, Pumpkin & Peanut Butter Pies
🎃 Pumpkin Rolls & Cinnamon Apple Rolls
🍪 And our signature Novarow favorites!

Everything is made fresh, from scratch, and in small batches, with a whole lot of love and a little bit of magic. ✨

📅 PREORDER DEADLINE: NOVEMBER 15TH

🚗 PICKUP & LOCAL DELIVERY: NOVEMBER 23RD

⚠️ LIMITED HOLIDAY AVAILABILITY!

We're a small family bakery, not a magical cookie factory (although some days I question the difference). 😂 So please get those orders in early!

💚 READY TO CLAIM YOUR THANKSGIVING GOODIES?

Send us a message to place your preorder!

🍪 And don't forget, Crumb Crew! Our HOLIDAY GIVEAWAY gives one lucky Crumblin the chance to choose between our Breakfast Package and Dinner & Dessert Package, then gift the OTHER package to someone special!

Because the only thing better than homemade goodies is getting to share them with someone you love. 🥹💚

Less time in the kitchen. More time making memories.

With love, laughter, and a whole lot of crumbs,

The Novarow Crumb Co. 🍪
Made with love and a little bit of magic. ✨

🚨🍪 ATTENTION, CRUMB CREW! SMALL BUSINESS GIVEAWAY! 🍪🚨Alright, Crumblins! We've got another giveaway, and this time we're...
10/21/2026

🚨🍪 ATTENTION, CRUMB CREW! SMALL BUSINESS GIVEAWAY! 🍪🚨

Alright, Crumblins! We've got another giveaway, and this time we're spreading the love to our fellow SMALL BUSINESSES! 💚

As a small business owner myself, I know firsthand just how much hard work, dedication, caffeine, and a questionable amount of sanity go into keeping those doors open. 😂

And let's be real... behind every small business is someone working their tail off to make a dream happen.

So I figured, why not send a little love (and a whole lot of sugar) their way?!

✨ HERE'S THE SWEET DEAL! ✨

We're giving away a Novarow Treat Package to ONE lucky local small business to share with their hardworking crew! 🍪🥐

And the best part?

YOU get to help us decide who deserves a little extra sweetness!

🎉 HOW TO ENTER:

💚 Comment below and NOMINATE a local small business you'd love to see spoiled!

🍪 Tell us WHY you're nominating them! Maybe they go above and beyond for their customers, give back to the community, or simply deserve a reminder that their hard work doesn't go unnoticed.

✨ Tag their business page if they have one so we can show them some love!

AND WAIT... THERE'S MORE! 👀

Because we're not about to let you Crumblins do something sweet without a little thank-you!

Everyone who submits an eligible nomination will receive a special Novarow discount code to use on a future order! 🎉

📅 Nominations close: 11/15 @ 11:59
🎉 Winning business announced: 11/16

📍 Open to local small businesses in and around Sellersburg, Indiana.

Whether it's your favorite little boutique, your go-to coffee shop, your hairstylist, or that family-owned business that's always there when you need them...

LET'S SHOW OUR LOCAL SMALL BUSINESSES SOME LOVE! 💚

Because when small businesses support each other, a little bit of magic happens.

Now get to nominating, Crumblins! We've got some sweetness to spread and absolutely no intention of behaving normally. 😂🍪

The Novarow Crumb Co.
Made with love and a little bit of magic. ✨

No purchase necessary. One nominated eligible business will be randomly selected. Tagging and sharing are encouraged but not required. This giveaway is not sponsored, endorsed, or administered by Facebook.

🚨🍪 ATTENTION, CRUMB CREW! IT'S GIVEAWAY TIME! 🍪🚨Well, well, well... apparently running a bakery, raising tiny humans, an...
10/21/2026

🚨🍪 ATTENTION, CRUMB CREW! IT'S GIVEAWAY TIME! 🍪🚨

Well, well, well... apparently running a bakery, raising tiny humans, and embracing complete chaos wasn't enough for me.

So naturally, I decided we needed a HOLIDAY GIVEAWAY! 😂

But because we don't do things halfway around here, we're adding a little extra magic. ✨

🎄 ONE WINNER. TWO HOLIDAY PACKAGES. TWO HAPPY HOUSEHOLDS! 🎄

Here's how this little adventure works...

🎉 ONE lucky Crumblin will be chosen to win!

That winner gets FIRST PICK between:

🥐 The Holiday Breakfast Package
OR
🥧 The Holiday Dinner & Dessert Package

But WAIT. THERE'S MORE. 👀

Our winner will also get to choose ONE special person to receive the OTHER package! 💚

That's right. You get to enjoy some homemade holiday goodness AND gift a little holiday magic to someone else!

Your best friend, your neighbor, your parents, someone who could use a little extra love this season... YOU GET TO CHOOSE! 🥹

Because around here, we believe the best kind of magic is the kind you share.

🍪 HOW TO ENTER:

Follow us on at least two platforms. TikTok, Instagram, or Facebook. Share one post, comment on another then head back here and leave a comment letting me know which package you would choose and tag the special person you would choose to spread the extra holiday magic to. Do you know someone else who would love a chance at some holiday magic? Share this post with them.

📅 Giveaway closes: 11/15 @ 11:59
🎉 Winner announced: 11/16

Now tell me, Crumblins...

Are you claiming BREAKFAST or DINNER & DESSERT?! 👀👇

And more importantly... who's getting spoiled with your second package?!

Let's spread a little love, a little magic, and a whole lot of crumbs this holiday season. 💚

The Novarow Crumb Co.
Made with love and a little bit of magic. ✨

No purchase necessary. This giveaway is not sponsored, endorsed, or administered by Facebook. Additional giveaway terms and eligibility details apply.

10/20/2026

We are live on TikTok come hang out with me!!

10/19/2026

🚨🍪 ATTENTION, FUTURE CRUMBLINS! THIS IS NOT A DRILL! 🍪🚨

We're going LIVE on TikTok TONIGHT at 8:30 PM ET, and trust me, you're going to want a front-row seat for this beautiful disaster! 😂🤎

Management has called an emergency meeting, and we've got some VERY important business to discuss...

✨ Meet the woman behind the Novarow kitchen chaos!

🍂 Get the scoop on our upcoming holiday specials!

🎁 Be among the FIRST to hear the details of our BIG BAKERY GIVEAWAY!

📋 Witness an extremely official announcement from Novarow Headquarters that may or may not involve your immediate recruitment into a highly questionable organization. 👀

🚨 HERE'S YOUR OFFICIAL ASSIGNMENT:

📱 Head over to TikTok and follow NOW!

⏰ Set your alarm for 8:30 PM ET!

🤎 Join the LIVE, say hello in the comments, and tell me where you're watching from!

👯 Send this to your favorite snack-loving partner in crime and bring them along!

Don't just hear about the chaos tomorrow. COME BE PART OF IT TONIGHT! 😂

📍 FIND US ON TIKTOK: tiktok.com/

🍪 8:30 PM ET — BE THERE OR BE CRUMBLESS!

Management would like to remind everyone that adult supervision is neither guaranteed nor expected.

👀 Pssst... something SWEET is coming to Novarow Crumb Co.! 🤎We've been dreaming up a little something to spread some lov...
10/19/2026

👀 Pssst... something SWEET is coming to Novarow Crumb Co.! 🤎

We've been dreaming up a little something to spread some love, share a little magic, and get more of our homemade goodies into your hands! 🍪🍞

And trust us... you're going to want in on this one. 😉

We're putting together a giveaway full of some of our favorite freshly baked treats, and ONE lucky local winner is going to be in for a seriously delicious surprise!

✨ Full details coming to our TikTok page live tonight at 8:30pm Eastern! Be sure to follow us and turn on those notifications so you don't miss out on the announcement!✨

In the meantime, we're curious...

If you could have ANYTHING from the Novarow kitchen, what would you choose?! 👀

Drop your dream treat in the comments! ⬇️

✨ A little sweet, a little salty, and a whole lot of delicious! 🍪Sometimes you just need to treat yourself, and we happe...
10/18/2026

✨ A little sweet, a little salty, and a whole lot of delicious! 🍪

Sometimes you just need to treat yourself, and we happen to know a thing or two about that. 😉

Our Salted Caramel Crunch Cookies are packed with rich chocolatey goodness, creamy white chocolate, and that perfect salty crunch. 🤎

And our Salted Caramel Apple Muffins? Think cozy fall mornings, tender apples, and all the sweet caramel goodness you could ask for. 🍎🍂

Whether you're craving something rich and chocolatey or a little taste of fall, we've got you covered!

Made from scratch, fresh in small batches, and always with a little bit of magic. ✨

💚 Which one are you reaching for first — the cookie or the muffin?

10/17/2026

We Sold out of sourdough at our first market of the day! So if you come out to Speed Park Artisan & Farmers Market pop up make sure you head over to see Wicked Breads and Treats for your sourdough! We will still have Cinnamon rolls, cookies, brownies, and muffins!!

👀🍪 Something delicious is happening in the Novarow kitchen!We've been whipping up a little cookie magic, and these beaut...
10/16/2026

👀🍪 Something delicious is happening in the Novarow kitchen!

We've been whipping up a little cookie magic, and these beauties deserve their own sneak peek! 🤎

Rich chocolate, sweet and salty combinations, and a whole lot of deliciousness packed into every bite.

But here's the fun part... we're keeping the flavors a secret for now! 🤫✨

Think you can guess all THREE flavors?! 👀

Drop your guesses below! ⬇️

Made with love and a little bit of magic. ✨

Come grab yours 10-17 at one of our Two events!

Address

8105 Palermo Trl
Sellersburg, IN
47172

Telephone

(502)6539390

Website

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